---
title: "Cling Film — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cling-film"
last_updated: "2026-08-11T06:40:46.047Z"
locale: en
meta:
description: "Niche score 39/100 · $142K/yr market · 96K searches/yr · $8.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $142K/yr market · 96K searches/yr · $8.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cling Film — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **cling film**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 27Conversion 98Competition 22Returns 99Price range 33Avg price 25Brand share 0Review moat 23Quality gap 33
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.33–$20.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$142K**
$142K/yr · 96K searches
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$8.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,450.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cling film is a $142K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cling film market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$135K–$180K**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**645**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Glad77% - Amazon Basics9% - Reynolds9% - 365 by Whole Foods Market4% - SXY-STC1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/cling-film/trend)
## **Top cling film search terms**
- **cling film**24K/yr-9.6%9.9% conv. - **glad cling wrap**22K/yr-0.2%19.1% conv. - **glad wrap**22K/yr+0.7%20.0% conv. - **glad plastic wrap**9K/yr+21.3%17.3% conv. - **cling**8K/yr+32.6%1.7% conv. - **glad wrap plastic wrap**8K/yr-4.9%19.9% conv. - **glad cling n seal**2K/yr+44.3%18.1% conv. - **glad cling wrap 200 sq ft**2K/yr-8.4%18.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/cling-film/search-terms)
## **Top cling film products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$43K40%$57K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)**Glad**$4.37**4.7★29,980 rev](https://www.amazon.com/dp/B0014D5NVS) [2**Glad Cling N Seal Plastic Wrap for Food Airtight Seal 300 Square Foot Roll (Pack of 4)**Glad**$15.71**4.7★5,559 rev](https://www.amazon.com/dp/B0794WFT59) [3**Glad Cling Wrap Clear Food Wrap BPA -Free Microwave Ready 100 Sq Ft/Roll 33.3 Yard x 12 Inch Box (Pack of 2)**Glad**$8.83**4.4★263 rev](https://www.amazon.com/dp/B015FCLAVU) [4**Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet**Reynolds**$4.24**4.8★14,331 rev](https://www.amazon.com/dp/B07WD9PF7T) [5**Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1**Amazon Basics**$3.64**4.4★4,974 rev](https://www.amazon.com/dp/B0CH92KWTG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1**Amazon Basics**$3.64**4,974 rev2y ago](https://www.amazon.com/dp/B0CH92KWTG) [**365 by Whole Foods Market Plastic Wrap 200 Sq Ft**365 by Whole Foods Market**$3.33**2,724 rev3y ago](https://www.amazon.com/dp/B074H78XRY) [**Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls**Amazon Basics**$5.53**4,974 rev3y ago](https://www.amazon.com/dp/B09Z2LFBJC) [**Glad 50% Plant Based Cling N Seal Plastic Wrap for Food Airtight Seal 200 Square Foot Roll (Pack of 1)**Glad**$5.05**699 rev3y ago](https://www.amazon.com/dp/B0BMWBVZVB) [**Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service**SXY-STC**$20.73**1,114 rev3y ago](https://www.amazon.com/dp/B0B7VWLV5P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glad Cling Wrap Clear Food Wrap BPA -Free Microwave Ready 100 Sq Ft/Roll 33.3 Yard x 12 Inch Box (Pack of 2)**Glad**$8.83**4.4★**▲ 47%**](https://www.amazon.com/dp/B015FCLAVU) [**Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service**SXY-STC**$20.73**4.3★**▲ 37%**](https://www.amazon.com/dp/B0B7VWLV5P) [**365 by Whole Foods Market Plastic Wrap 200 Sq Ft**365 by Whole Foods Market**$3.33**4.3★**▲ 36%**](https://www.amazon.com/dp/B074H78XRY) [**Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1**Amazon Basics**$3.64**4.4★**▲ 17%**](https://www.amazon.com/dp/B0CH92KWTG) [**Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)**Glad**$4.37**4.7★**— 7%**](https://www.amazon.com/dp/B0014D5NVS)
**~~View all trending →~~**
## **What buyers say about cling film**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good value for money”*
**Quality-Overall**17%
*“Excellent quality”*
**Ease Of Use**11%
*“Love this very handy”*
**Advertised Vs Actual Product**7%
*“As Advertised”*
**Adhesion/Stickiness**7%
*“Very sticky”*
**Cutting/Trimming**6%
*“Good cutting ability”*
**Durability**5%
*“it doesn't break”*
**Efficiency**4%
*“Its functional”*
**Strength**2%
*“Very strong”*
**Size-Overall**2%
*“convenient size”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“NOT ENOUGH ADHESIVE”*
**Ease Of Use**11%
*“Not user friendly”*
**Quality-Overall**10%
*“Average quality”*
**Value For Money**8%
*“Not worth it”*
**Thickness**6%
*“box cardboard it too thick”*
**Cutting/Trimming**3%
*“Does not have piece to cut plastic”*
**Material Quality**3%
*“the plastic is difficult to use as it is verry thin”*
**Durability**3%
*“Its not as durable as other brands”*
**Strength**3%
*“somehow manages to be both too flimsy”*
**Smell**2%
*“Smells like laundry detergent”*
### **Top return reasons **
**Size-Overall**15%
**Adhesion/Stickiness**13%
**Advertised Vs Actual Product**11%
**Value For Money**11%
**Functionality-Overall**9%
**Material Quality**5%
**Quality-Overall**5%
**Ease Of Use**4%
**Leak-Proof**3%
**Dispensing Mechanism**3%
## **Common questions**
- **Is cling film profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 12 tracked products. 90-day search growth is +1.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the cling film niche?**
- 5 brands and 645 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cling film?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.3%.
- **When does demand for cling film peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the cling film niche?**
- Listings span $3.33–$20.73; the average listing price is $8.98 (sweet spot $15–$100). The average incumbent carries 8,451 reviews — the moat a new listing must climb.
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