---
title: "Trend — clif builders protein bars - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clif-builders-protein-bars/trend"
last_updated: "2026-08-10T21:34:08.371Z"
locale: en
meta:
  description: "Niche score 57/100 · $1.6M/yr market · 585K searches/yr · $16.66 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $1.6M/yr market · 585K searches/yr · $16.66 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — clif builders protein bars - Flapen"
---

# **clif builders protein bars**

**Launch it**

A $1.6M/yr market growing +6.7% this quarter with returns at 0.0% — clears our launch bar.

Market size 89Growth 33Conversion 98Competition 34Returns 100Price range 59Avg price 79Brand share 0Review moat 53Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.6M**

$1.6M/yr · 585K searches

**Avg price**

**Great****$16.66**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.61–$24.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,374.06**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend