---
title: "Cleure Toothpaste — $240K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cleure-toothpaste"
last_updated: "2026-08-11T05:04:10.027Z"
locale: en
meta:
description: "Niche score 51/100 · $240K/yr market · 43K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $240K/yr market · 43K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cleure Toothpaste — $240K/yr Amazon US Niche (2026) - Flapen"
---
# **cleure toothpaste**
**Worth a look**
Shows searches that convert (26.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 45Growth 52Conversion 100Competition 0Returns 96Price range 86Avg price 91Brand share 0Review moat 43Quality gap 58
**Conversion**
**Incredible****26.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.93–$30.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+23.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$240K**
$240K/yr · 43K searches
**Review moat**
**Okay****2,244**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cleure toothpaste is a $240K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleure toothpaste market data**
- **Units sold / yr**
- **10K–13K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$214K–$267K**
- units × avg price
- **Conversion rate**
- **26.3%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Cleure100%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +23.5% search growth over the last 90 days.
1K750Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/cleure-toothpaste/trend)
## **Top cleure toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$60K50%$120K75%$180K100%$240K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)**Cleure**$12.93**4.4★2,244 rev](https://www.amazon.com/dp/B09T3X266D) [2**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 2)**Cleure**$20.62**4.4★2,244 rev](https://www.amazon.com/dp/B0C7RK9LSP) [3**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 3)**Cleure**$30.53**4.4★2,244 rev](https://www.amazon.com/dp/B0B52CR22Q)
### **Newest**
by launch date
[**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 2)**Cleure**$20.62**2,244 rev3y ago](https://www.amazon.com/dp/B0C7RK9LSP) [**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 3)**Cleure**$30.53**2,244 rev4y ago](https://www.amazon.com/dp/B0B52CR22Q) [**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)**Cleure**$12.93**2,244 rev4y ago](https://www.amazon.com/dp/B09T3X266D)
### **Trending**
90-day click momentum
[**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 2)**Cleure**$20.62**4.4★**▲ 11%**](https://www.amazon.com/dp/B0C7RK9LSP) [**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)**Cleure**$12.93**4.4★**— 2%**](https://www.amazon.com/dp/B09T3X266D) [**Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 3)**Cleure**$30.53**4.4★**▼ 21%**](https://www.amazon.com/dp/B0B52CR22Q)
## **What buyers say about cleure toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Sensitivity**16%
*“Excellent toothpaste for sensitivity”*
**Quality-Overall**12%
*“Good effectiveness”*
**Cleansing**8%
*“it cleans effectively without irritation”*
**Ease Of Cleaning**7%
*“Cleans well and very satisfied”*
**Efficiency**6%
*“works well”*
**Allergies**6%
*“I don't have irritation”*
**Advertised Vs Actual Product**5%
*“Item as described”*
**Value For Money**5%
*“worth the extra”*
**Breathability**3%
*“my breath is fresh”*
**Tooth Brightening**3%
*“Brushes so well my teeth are whiter than before”*
### **What buyers complain about **
**Allergies**16%
*“This one irritates me”*
**Value For Money**13%
*“Its expensive”*
**Ease Of Cleaning**10%
*“Doesnt clean well”*
**Ingredients-Overall**8%
*“The ingredients in this may appear to be boring”*
**Smell**7%
*“it does not even have a strong smell”*
**Color**5%
*“which is also colorless”*
**Durability**3%
*“it doesn't last long”*
**Lather**3%
*“Only complaint is it doesnt lather not lather up”*
**Texture/Consistency-Overall**2%
*“The cons: The texture is quite runny”*
**Breathability**2%
*“Doesn't improve breath”*
### **Top return reasons **
**Advertised Vs Actual Product**19%
**Leak-Proof**15%
**Ingredients-Overall**7%
**Functionality-Overall**7%
**Smell**6%
**Color**6%
**Defective Material/Parts**5%
**Texture/Consistency-Overall**4%
**Size-Overall**3%
**Ease Of Cleaning**3%
## **Common questions**
- **Is cleure toothpaste profitable to sell on Amazon United States?**
- The niche generates $240K/yr across 3 tracked products. 90-day search growth is +23.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the cleure toothpaste niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cleure toothpaste?**
- Top complaints mined from reviews: Allergies, Value For Money, Ease Of Cleaning. The return rate is 0.8%.
- **When does demand for cleure toothpaste peak?**
- Demand peaks in May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the cleure toothpaste niche?**
- Listings span $12.93–$30.53; the average listing price is $21.36 (sweet spot $15–$100). The average incumbent carries 2,244 reviews — the moat a new listing must climb.
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