---
title: "Search terms — clear putty - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clear-putty/search-terms"
last_updated: "2026-08-11T07:56:59.061Z"
locale: en
meta:
  description: "Niche score 62/100 · $385K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $385K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — clear putty - Flapen"
---

# **clear putty**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 50Conversion 34Competition 80Returns 95Price range 44Avg price 62Brand share 85Review moat 37Quality gap 55

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Good****$13.39**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$385K**

$385K/yr · 1.1M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+20.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$2.58–$24.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,760.25**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

## Search terms