---
title: "Clear Putty — $385K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clear-putty"
last_updated: "2026-08-11T03:57:38.743Z"
locale: en
meta:
description: "Niche score 62/100 · $385K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $385K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clear Putty — $385K/yr Amazon US Niche (2026) - Flapen"
---
# **clear putty**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 50Conversion 34Competition 80Returns 95Price range 44Avg price 62Brand share 85Review moat 37Quality gap 55
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Good****$13.39**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$385K**
$385K/yr · 1.1M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$2.58–$24.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,760.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, clear putty is a $385K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clear putty market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$536K–$670K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**50%**
Top 20: 94%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**45%**
- Special Supplies21% - GORILLA9% - Goody Putty8% - Crazy Aaron's6% - WATERELF6% - Matty's Toy Stop5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.
125K75KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/health-household/clear-putty/trend)
## **Top clear putty search terms**
- **putty**630K/yr+36.0%1.3% conv. - **putty for kids**124K/yr-9.3%0.9% conv. - **puddy**96K/yr+7.7%1.2% conv. - **sensory putty**43K/yr-5.7%0.9% conv. - **fidget putty**33K/yr-1.1%1.0% conv. - **putty fidget**24K/yr+5.3%0.7% conv. - **play putty**20K/yr-10.0%1.7% conv. - **stress putty**18K/yr-14.5%1.2% conv. - **soft putty**6K/yr+79.5%0.4% conv. - **kids putty**11K/yr-14.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/clear-putty/search-terms)
## **Top clear putty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$15K8%$31K12%$46K16%$62K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Special Supplies Therapy Putty for Teens and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit Set of 4 Strengths Three Ounces of Each Putty (Primary Colors)**Special Supplies**$15.99**4.7★4,164 rev](https://www.amazon.com/dp/B01KWDGIEQ) [2**Gorilla Removable Mounting Putty Reusable & Repositionable Adhesive 168 Count Pre-Cut Squares (Pack of 1) Holds 2 lbs. Back to School Supplies for Teachers Students Parents Indoor Outdoor**GORILLA**$6.46**4.6★3,841 rev](https://www.amazon.com/dp/B0CS4VSCP7) [3**Pink Putty Set Goody Putty Toy for Girls Pink Fidget Toy**Goody Putty**$8.88**4.4★250 rev](https://www.amazon.com/dp/B0B2BSVCFL) [4**Special Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit Set of 6 Strengths 3 Ounces of Each Putty**Special Supplies**$23.58**4.6★1,516 rev](https://www.amazon.com/dp/B07YF9X67Z) [5**Crazy Aarons Thinking Putty - Intergalactic - Triple Color Changing Putty for Kids and Adults in a 4 Tin - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out - Made in USA**Crazy Aaron's**$13.59**4.6★1,273 rev](https://www.amazon.com/dp/B09BZYYVN1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Joyreal 2 Pack Therapy Putty for Kids Farm & Forest Theme Sensory Putty with Medium and Soft Resistance Occupational Therapy Putty for Hand Exercises Fine Motor Skills Autism Sensory Play**Joyreal**$18.24**52 rev7mo ago](https://www.amazon.com/dp/B0G64JXGDY) [**2 Kits of 4 Packs Theramandu Therapy Putty (3oz Each) Physical Therapy Hand Putty for Adults Sensory Stress Relief & Hand Muscle Strengthening Exercise Therapy Putty 4 Different Resistances**theramandu**$22.27**220 rev9mo ago](https://www.amazon.com/dp/B0FRR1C21K) [**WATERELF Transparent Putty Slime for Kids Fidget Sensory Artistic Therapy Putty Toys for Boys Girls Adults Stress Relief Non-Sticky Pink/Yellow**WATERELF**$11.91**364 rev11mo ago](https://www.amazon.com/dp/B0F8HPBH7T) [**WATERELF Play Putty Slime for Kids Fidget Sensory Artistic Therapy Putty Toys for Boys Girls Adults Stress Relief Non-Sticky 3.11 Inch 3.2 Oz Pink**WATERELF**$13.67**364 rev11mo ago](https://www.amazon.com/dp/B0F8HBF2XZ) [**WATERELF Transparent Putty Slime for Kids Fidget Sensory Artistic Therapy Putty Toys for Boys Girls Adults Stress Relief Non-Sticky 3.11 Inch 3.2 Oz Blue**WATERELF**$13.92**268 rev11mo ago](https://www.amazon.com/dp/B0F8HHVBX5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Kits of 4 Packs Theramandu Therapy Putty (3oz Each) Physical Therapy Hand Putty for Adults Sensory Stress Relief & Hand Muscle Strengthening Exercise Therapy Putty 4 Different Resistances**theramandu**$22.27**4.6★**▲ 228%**](https://www.amazon.com/dp/B0FRR1C21K) [**Playbees Therapy Putty for Hand Therapy Sensory Exercise Putty for Kids & Adults Therapeutic Hand Putty for Physical Therapy Supplies Hand Therapy Putty - Extra Soft Soft Medium Firm**Playbees**$13.46**3.9★**▲ 214%**](https://www.amazon.com/dp/B0FT96V8DS) [**Crazy Aarons Putty Mini Tins Funky Fidget Daydream & Fairy Sprinkles Gift Set Bundle - 3 Pack (13.3g Each)**Matty's Toy Stop**$18.35**4.2★**▲ 171%**](https://www.amazon.com/dp/B0B5FDN4XP) [**CanDo Sparkle Theraputty - 1 lb - Yellow - X-Soft**CanDo**$21.37**4.1★**▲ 161%**](https://www.amazon.com/dp/B006LN4VPK) [**WATERELF Transparent Putty Slime for Kids Fidget Sensory Artistic Therapy Putty Toys for Boys Girls Adults Stress Relief Non-Sticky 3.11 Inch 3.2 Oz Blue**WATERELF**$13.92**4.3★**▲ 70%**](https://www.amazon.com/dp/B0F8HHVBX5)
**~~View all trending →~~**
## **What buyers say about clear putty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Great variety”*
**Ease Of Use**13%
*“Easy to apply”*
**Efficiency**7%
*“Works ok”*
**Value For Money**7%
*“They are affordable”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Fun/Entertainment Experience**6%
*“Fun fidget”*
**Adhesion/Stickiness**4%
*“Pretty good stickiness”*
**Color**4%
*“The color is absolutely beautiful”*
**Strength**2%
*“holds strong”*
**Durability**2%
*“The theraputty is durable”*
### **What buyers complain about **
**Adhesion/Stickiness**16%
*“Not sticky enough”*
**Functionality-Overall**8%
*“Did not work for”*
**Size-Overall**5%
*“Too small”*
**Ease Of Use**5%
*“Hard to open”*
**Quality-Overall**5%
*“Absolutely ridiculous the lack of quality control going on”*
**Magnetic Strength/Adsorption**4%
*“Magnet not strong”*
**Paint Quality**4%
*“peeks paint off”*
**Durability**3%
*“Falls apart easy”*
**Value For Money**3%
*“which is more expensive”*
**Hard Feel**3%
*“I was even like wow thats a hard squeeze”*
### **Top return reasons **
**Adhesion/Stickiness**17%
**Size-Overall**15%
**Functionality-Overall**9%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Magnetic Strength/Adsorption**7%
**Defective Material/Parts**4%
**Color**3%
**Leak-Proof**3%
**Hard Feel**3%
## **Common questions**
- **Is clear putty profitable to sell on Amazon United States?**
- The niche generates $385K/yr across 44 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the clear putty niche?**
- 27 brands and 132 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in clear putty?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Size-Overall. The return rate is 0.9%.
- **When does demand for clear putty peak?**
- Demand peaks in Apr–Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the clear putty niche?**
- Listings span $2.58–$24.90; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 2,760 reviews — the moat a new listing must climb.
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