---
title: "clear protein powder — $7.4M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clear-protein-powder"
last_updated: "2026-07-20T19:49:08.861Z"
locale: en
meta:
description: "clear protein powder clears our launch bar: a $7.4M/yr market growing +6.7% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:description": "clear protein powder clears our launch bar: a $7.4M/yr market growing +6.7% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:title": "clear protein powder — $7.4M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **clear protein powder**
**Launch it**
A $7.4M/yr market growing +6.7% this quarter with returns at 0.1% — clears our launch bar.
Market size 100Growth 33Conversion 48Competition 75Returns 100Price range 92Avg price 95Brand share 36Review moat 44Quality gap 85
**Market size**
**Incredible****$7.4M**
$7.4M/yr · 5.9M searches
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$33.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.60–$53.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,086.08**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+6.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, clear protein powder is a $7.4M/yr Amazon United States market (5.9M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 70/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$6.7M–$8.3M**
- units × avg price
- **Launch success**
- **95%**
- 18 of 19 new (360d)
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **136 days**
## **Competition**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**11%**
- OATH NUTRITION38% - Isopure16% - Protein2o13% - SEEQ9% - Clean Simple Eats7% - Bloom Nutrition6% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.
225K175KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/clear-protein-powder/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$372K10%$745K15%$1.1M20%$1.5M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 38 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★407 rev](https://www.amazon.com/dp/B0FRB2WTCL) [2**Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Tropical Punch 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)**Isopure**$27.58**4.0★15,144 rev](https://www.amazon.com/dp/B07FHPGS4V) [3**Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings**Bloom Nutrition**$27.75**4.2★194 rev](https://www.amazon.com/dp/B0GQJP6T2S) [4**Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein Vitamins B5 B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon**Protein2o**$22.80**4.3★4,383 rev](https://www.amazon.com/dp/B0985TJ4HF) [5**SEEQ Clear Protein Powder Packets - 18 Count Sample Pack - 22g Clear Whey Protein Isolate - Zero Sugar - 0g Lactose Allergen-Friendly - GLP-1 Support - Post-Workout Recovery - Mixed Flavors**SEEQ**$44.97**3.9★678 rev](https://www.amazon.com/dp/B0F954C9FT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes**Propel**$13.60**60 rev2mo ago](https://www.amazon.com/dp/B0GWRMWH3H) [**Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings**Bloom Nutrition**$27.75**194 rev4mo ago](https://www.amazon.com/dp/B0GQJP6T2S) [**Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.52**144 rev5mo ago](https://www.amazon.com/dp/B0GJ6X4TQ4) [**Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.22**143 rev5mo ago](https://www.amazon.com/dp/B0GJ6PBZL8) [**Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$35.25**114 rev5mo ago](https://www.amazon.com/dp/B0GJ6LGFYT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes**Propel**$13.60**2.7★**▲ 166%**](https://www.amazon.com/dp/B0GWRMWH3H) [**Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings**Bloom Nutrition**$27.75**4.2★**▲ 158%**](https://www.amazon.com/dp/B0GQJP6T2S) [**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.01**4.3★**▲ 110%**](https://www.amazon.com/dp/B0DHT1K42Y) [**Isopure Clear Protein Water with Electrolytes 15g Whey Protein Isolate Zero Sugar Mixed Berry 20 fl oz Bottles 12-Pack**Isopure**$29.43**4.2★**▲ 100%**](https://www.amazon.com/dp/B0FSNYMDCS) [**Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.52**4.2★**▲ 91%**](https://www.amazon.com/dp/B0GJ6X4TQ4)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Doesn't taste terrible”*
**Nutritional Content**18%
*“Great Protein Powder”*
**Flavor**14%
*“Amazing flavor”*
**Solubility**5%
*“Easy to mix”*
**Blend/Ratio**2%
*“blends perfectly”*
**Quality-Overall**2%
*“overall the product is very good and consistent”*
**Sweetness**2%
*“Not overly sweet”*
**Freshness**1%
*“Fresh to my taste”*
**Value For Money**1%
*“Great Value for the money”*
**Ease Of Use**1%
*“Amazing and convenient”*
### **What buyers complain about **
**Taste-Overall**20%
*“Horrible after taste”*
**Solubility**8%
*“Won't dissolve”*
**Flavor**7%
*“Flavor is odd”*
**Sweetness**5%
*“your tolerance for sweetness is very low”*
**Nutritional Content**5%
*“you cannot tell there is protein in it”*
**Value For Money**4%
*“A little expensive”*
**Texture/Consistency-Overall**2%
*“Gritty texture”*
**Mixing/Blending**2%
*“Trouble mixing”*
**Artificial Sweeteners**2%
*“I can be super picky about artificial flavors or the taste of artificial sweeteners”*
**Dilute/Watery**1%
*“Needs a lot of water”*
### **Top return reasons **
**Taste-Overall**19%
**Flavor**18%
**Solubility**12%
**Nutritional Content**11%
**Leak-Proof**10%
**Advertised Vs Actual Product**7%
**Texture/Consistency-Overall**5%
**Ingredients-Overall**4%
**Dilute/Watery**3%
**Value For Money**2%
## **Common questions**
- **Is clear protein powder profitable to sell on Amazon United States?**
- The niche generates $7.4M/yr across 38 tracked products. 18 of 19 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Launch it (70/100).
- **How competitive is the clear protein powder niche?**
- 12 brands and 39 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in clear protein powder?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.1%.
- **When does demand for clear protein powder peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the clear protein powder niche?**
- Listings span $13.60–$53.91; the average listing price is $33.31 (sweet spot $15–$100). The average incumbent carries 2,086 reviews — the moat a new listing must climb.
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