---
title: "Clear Mouthwash — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clear-mouthwash"
last_updated: "2026-08-11T02:07:52.824Z"
locale: en
meta:
description: "Niche score 28/100 · $47K/yr market · 40K searches/yr · $7.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $47K/yr market · 40K searches/yr · $7.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clear Mouthwash — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **clear mouthwash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 12Conversion 98Competition 4Returns 99Price range 0Avg price 20Brand share 0Review moat 23Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,448.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.06**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$47K**
$47K/yr · 40K searches
**Growth**
**Bad****-25.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.91–$9.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, clear mouthwash is a $47K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Nov. Verdict: Skip it — 28/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clear mouthwash market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$56K–$71K**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **110 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- ACT66% - Listerine24% - Crest5% - Amazon Basics4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Nov · busiest ÷ quietest = 15.8×
[**Open Trend **](https://flapen.com/research/us/health-household/clear-mouthwash/trend)
## **Top clear mouthwash search terms**
- **clear mouthwash**13K/yr-12.6%8.9% conv. - **act whitening mouthwash**14K/yr-39.9%24.6% conv. - **dye free mouthwash**9K/yr-7.7%3.4% conv. - **act whitening**2K/yr-36.9%24.1% conv. - **act whitening anticavity fluoride mouthwash**2K/yr-29.8%23.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/clear-mouthwash/search-terms)
## **Top clear mouthwash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$9K40%$19K60%$28K80%$37K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ACT Whitening + Anticavity Fluoride Mouthwash 16.9 fl. oz. With Zero Alcohol Dye Free Gentle Mint**ACT**$5.95**4.6★7,275 rev](https://www.amazon.com/dp/B07QKNCQK6) [2**Listerine Extra Mild Alcohol-Free Mouthwash Oral Rinse Powered by Essential Oils Kills 99.9% of Germs that Cause Bad Breath for A Clean* Mouth No Added Dyes Mild Cool Mint Flavor 1L**Listerine**$6.66**4.7★13,109 rev](https://www.amazon.com/dp/B0FXBJHMTF) [3**Listerine Mouthwash Total Care Anticavity Treatment for Adults Kills 99.9% of Bad Breath Germs Extra Mild Mint No Burn Alcohol Free Fluoride Mouthwash 33.8 fl oz**Listerine**$8.65**4.6★305 rev](https://www.amazon.com/dp/B0FXBGRXMC) [4**Crest Pro-Health Advanced Mouthwash Alcohol Free Extra Whitening Energizing Mint Flavor 946 mL (32 fl oz)**Crest**$7.04**4.7★22,877 rev](https://www.amazon.com/dp/B0126XBQK6) [5**ACT Dry Mouth Anticavity Zero Alcohol Fluoride Mouthwash Soothing Mint 33.8 fl. oz.**ACT**$9.12**4.6★3,776 rev](https://www.amazon.com/dp/B004UDM3IU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Listerine Extra Mild Alcohol-Free Mouthwash Oral Rinse Powered by Essential Oils Kills 99.9% of Germs that Cause Bad Breath for A Clean* Mouth No Added Dyes Mild Cool Mint Flavor 1L**Listerine**$6.66**13,109 rev4mo ago](https://www.amazon.com/dp/B0FXBJHMTF) [**Listerine Mouthwash Total Care Anticavity Treatment for Adults Kills 99.9% of Bad Breath Germs Extra Mild Mint No Burn Alcohol Free Fluoride Mouthwash 33.8 fl oz**Listerine**$8.65**305 rev4mo ago](https://www.amazon.com/dp/B0FXBGRXMC) [**Amazon Basics Teeth Whitening Mouthwash Alcohol-Free Clean Mint Breath Freshener 32 Fluid Ounces 1-Pack (Previously Solimo)**Amazon Basics**$4.91**3,349 rev4y ago](https://www.amazon.com/dp/B09HHGW5C2) [**ACT Whitening + Anticavity Fluoride Mouthwash 16.9 fl. oz. With Zero Alcohol Dye Free Gentle Mint**ACT**$5.95**7,275 rev7y ago](https://www.amazon.com/dp/B07QKNCQK6) [**Crest Pro-Health Advanced Mouthwash Alcohol Free Extra Whitening Energizing Mint Flavor 946 mL (32 fl oz)**Crest**$7.04**22,877 rev10y ago](https://www.amazon.com/dp/B0126XBQK6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Listerine Extra Mild Alcohol-Free Mouthwash Oral Rinse Powered by Essential Oils Kills 99.9% of Germs that Cause Bad Breath for A Clean* Mouth No Added Dyes Mild Cool Mint Flavor 1L**Listerine**$6.66**4.7★**▲ 180%**](https://www.amazon.com/dp/B0FXBJHMTF) [**Listerine Mouthwash Total Care Anticavity Treatment for Adults Kills 99.9% of Bad Breath Germs Extra Mild Mint No Burn Alcohol Free Fluoride Mouthwash 33.8 fl oz**Listerine**$8.65**4.6★**▲ 168%**](https://www.amazon.com/dp/B0FXBGRXMC) [**ACT Whitening + Anticavity Fluoride Mouthwash 16.9 fl. oz. With Zero Alcohol Dye Free Gentle Mint**ACT**$5.95**4.6★**— 7%**](https://www.amazon.com/dp/B07QKNCQK6) [**Crest Pro-Health Advanced Mouthwash Alcohol Free Extra Whitening Energizing Mint Flavor 946 mL (32 fl oz)**Crest**$7.04**4.7★**▼ 29%**](https://www.amazon.com/dp/B0126XBQK6) [**Amazon Basics Teeth Whitening Mouthwash Alcohol-Free Clean Mint Breath Freshener 32 Fluid Ounces 1-Pack (Previously Solimo)**Amazon Basics**$4.91**4.5★**▼ 49%**](https://www.amazon.com/dp/B09HHGW5C2)
**~~View all trending →~~**
## **What buyers say about clear mouthwash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**12%
*“Keeps my teeth white”*
**Value For Money**10%
*“much cheaper”*
**Cleansing**9%
*“its great my teeth are so clean”*
**Quality-Overall**9%
*“No complaints”*
**Advertised Vs Actual Product**7%
*“Works as advertised”*
**Alcohol Content**6%
*“Most comprehensive alcohol-free mouth rinse”*
**Breathability**5%
*“keeps my breath fresh”*
**Taste-Overall**5%
*“I just want a fresher taste”*
**Oral Hygiene**5%
*“still works as a good mouthwash”*
**Efficiency**4%
*“Effective, good”*
### **What buyers complain about **
**Sensitivity-Overall**8%
*“Burns”*
**Moist/Dry**7%
*“makes my mouth feel very dry”*
**Ingredients-Overall**6%
*“I have some concern about a few of the ingredients in the product listing”*
**Alcohol Content**6%
*“No alcohol”*
**Ease Of Cleaning**5%
*“This new formula does not clean”*
**Taste-Overall**4%
*“Tastes chemical-y”*
**Color**4%
*“Lots of blue and green dyes, stains your teeth and tongue”*
**Size-Overall**3%
*“Very big container”*
**Strength**3%
*“This is too weak for me”*
**Value For Money**3%
*“I hate the price”*
### **Top return reasons **
**Leak-Proof**23%
**Advertised Vs Actual Product**19%
**Size-Overall**12%
**Moist/Dry**7%
**Value For Money**5%
**Ingredients-Overall**5%
**Functionality-Overall**4%
**Taste-Overall**2%
**Oral Hygiene**2%
**Color**2%
## **Common questions**
- **Is clear mouthwash profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (28/100).
- **How competitive is the clear mouthwash niche?**
- 4 brands and 38 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clear mouthwash?**
- Top complaints mined from reviews: Sensitivity-Overall, Moist/Dry, Ingredients-Overall. The return rate is 0.2%.
- **When does demand for clear mouthwash peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Nov; the busiest month runs 15.8× the quietest.
- **What does it cost to enter the clear mouthwash niche?**
- Listings span $4.91–$9.12; the average listing price is $7.06 (sweet spot $15–$100). The average incumbent carries 8,449 reviews — the moat a new listing must climb.
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