---
title: "Clear Calamine Lotion — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clear-calamine-lotion"
last_updated: "2026-08-11T01:58:23.640Z"
locale: en
meta:
description: "Niche score 49/100 · $92K/yr market · 56K searches/yr · $11.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $92K/yr market · 56K searches/yr · $11.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clear Calamine Lotion — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **clear calamine lotion**
**Skip it**
A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 96Conversion 96Competition 9Returns 100Price range 61Avg price 48Brand share 9Review moat 24Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+135.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.98–$31.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.79**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,123.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$92K**
$92K/yr · 56K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, clear calamine lotion is a $92K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clear calamine lotion market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$94K–$118K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **56%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**63**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**2%**
- Calagel34% - Leader27% - Amazon Basics15% - Caladryl14% - Benadryl6% - SALVE2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — +135.5% search growth over the last 90 days.
2K2KSpike '26Prime Day '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/clear-calamine-lotion/trend)
## **Top clear calamine lotion search terms**
- **calamine lotion clear**18K/yr+85.6%12.9% conv. - **clear calamine lotion**17K/yr+147.8%11.0% conv. - **calagel**6K/yr+249.1%16.5% conv. - **calagel anti-itch gel**4K/yr+228.4%20.1% conv. - **clear calamine lotion for itching**5K/yr+58.2%12.6% conv. - **tecnu calagel**2K/yr+674.5%18.1% conv. - **calamine clear**3K/yr+145.0%9.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/clear-calamine-lotion/search-terms)
## **Top clear calamine lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$28K40%$37K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz**Calagel**$10.12**4.6★6,122 rev](https://www.amazon.com/dp/B07KQR2LBD) [2**Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz**Leader**$8.61**4.7★324 rev](https://www.amazon.com/dp/B08TKJY4R8) [3**Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)**Amazon Basics**$3.98**4.7★3,130 rev](https://www.amazon.com/dp/B0BJRS2F8H) [4![Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]](https://m.media-amazon.com/images/I/31vIclQWl9L.jpg)**Caladryl Clear Anti-Itch Lotion 6 oz. \[1 Each (Single)\]**Caladryl**$10.10**4.7★345 rev](https://www.amazon.com/dp/B00OE81A4Y) [5**Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz**Benadryl**$6.24**4.6★44,840 rev](https://www.amazon.com/dp/B00HQRCNWI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Calamine Clear Lotion for Itching and Rashes Relief 6 fl oz (Pack of 1) Boxed by Fusion Shop Store**FUSION SHOP STORE Smart choices, meaningful life!**$16.51**1 rev9mo ago](https://www.amazon.com/dp/B0FTMWVBXN) [**Salve Cureac Drying Lotion with Calamine Zinc Oxide & Sulphur - 1.01 fl oz / 30 ml | Acne & Spot Care Lotion for Clear & Balanced Skin**SALVE**$6.32**117 rev2y ago](https://www.amazon.com/dp/B0CWD52M8T) [**Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)**Amazon Basics**$3.98**3,130 rev2y ago](https://www.amazon.com/dp/B0BJRS2F8H) [**Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz**Leader**$8.61**324 rev4y ago](https://www.amazon.com/dp/B08TKJY4R8) [**Tec Labs Tecnu calagel Anti-Itch Gel Maximum Strength Itch Relief for Rashes Bug Bites Stings & Minor Burn Relief 1/16 Ounce Packets 144 Count Dispenser Dispenser Box**Calagel**$31.96**193 rev8y ago](https://www.amazon.com/dp/B07CC2LMSR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]](https://m.media-amazon.com/images/I/31vIclQWl9L.jpg)**Caladryl Clear Anti-Itch Lotion 6 oz. \[1 Each (Single)\]**Caladryl**$10.10**4.7★**▲ 78%**](https://www.amazon.com/dp/B00OE81A4Y) [**Salve Cureac Drying Lotion with Calamine Zinc Oxide & Sulphur - 1.01 fl oz / 30 ml | Acne & Spot Care Lotion for Clear & Balanced Skin**SALVE**$6.32**3.9★**▲ 55%**](https://www.amazon.com/dp/B0CWD52M8T) [**Calamine Clear Lotion for Itching and Rashes Relief 6 fl oz (Pack of 1) Boxed by Fusion Shop Store**FUSION SHOP STORE Smart choices, meaningful life!**$16.51**5.0★**▲ 34%**](https://www.amazon.com/dp/B0FTMWVBXN) [**Caladryl Clear Anti-Itch Lotion 6 fl oz Topical Analgesic & Skin Protectant with 1% Pramoxine HCI & Zinc Acetate Fast Relief for Poison Ivy Sunburn & Skin Irritation**Caladryl**$12.24**4.7★**▲ 28%**](https://www.amazon.com/dp/B00D7C4H3O) [**Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz**Benadryl**$6.24**4.6★**— 5%**](https://www.amazon.com/dp/B00HQRCNWI)
**~~View all trending →~~**
## **What buyers say about clear calamine lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Itch Relief**22%
*“Good for the itch”*
**Quality-Overall**11%
*“Excellent product”*
**Efficiency**10%
*“Works fast”*
**Allergies**8%
*“No skin irritation”*
**Value For Money**8%
*“Worth every penny”*
**Pest/Insect Control**6%
*“Got it for mosquitoes works”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
**Ease Of Application**2%
*“Leaves a cool feeling when applied”*
**Ease Of Use**2%
*“Easy to Use”*
**Soothing Effect**2%
*“It keeps you sane”*
### **What buyers complain about **
**Allergies**19%
*“Irritates the skin”*
**Itch Relief**9%
*“Makes itching worse”*
**Functionality-Overall**9%
*“Didn't work for me”*
**Dilute/Watery**9%
*“Watered down product”*
**Smell**4%
*“has a strong smell”*
**Quality-Overall**3%
*“Garbage”*
**Pest/Insect Control**3%
*“Not for bug bites”*
**Leak-Proof**3%
*“Bottle was cracked and leaked everywhere”*
**Thickness**3%
*“Wish the gel was a little thicker”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Leak-Proof**23%
**Moist/Dry**13%
**Functionality-Overall**13%
**Product Condition**10%
**Color**8%
**Advertised Vs Actual Product**6%
**Stain Resistance**4%
**Defective Material/Parts**4%
**Storage Capacity**4%
**Dosage**4%
## **Common questions**
- **Is clear calamine lotion profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +135.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the clear calamine lotion niche?**
- 7 brands and 63 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in clear calamine lotion?**
- Top complaints mined from reviews: Allergies, Itch Relief, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the clear calamine lotion niche?**
- Listings span $3.98–$31.96; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 6,124 reviews — the moat a new listing must climb.
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