---
title: "Reviews — cleaning supplies - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cleaning-supplies/reviews"
last_updated: "2026-08-11T05:11:18.001Z"
locale: en
meta:
  description: "Niche score 63/100 · $14.3M/yr market · 17.5M searches/yr · $9.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $14.3M/yr market · 17.5M searches/yr · $9.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — cleaning supplies - Flapen"
---

# **cleaning supplies**

**Launch it**

A $14.3M/yr market growing +2.8% this quarter with returns at 0.3% — clears our launch bar.

Market size 100Growth 29Conversion 80Competition 84Returns 99Price range 69Avg price 33Brand share 61Review moat 6Quality gap 21

**Market size**

**Incredible****$14.3M**

$14.3M/yr · 17.5M searches

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.02–$41.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.91**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+2.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****38,265.93**

avg incumbent reviews — the moat a new listing must climb

## Reviews