---
title: "Cleaning Powder — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cleaning-powder"
last_updated: "2026-08-11T01:55:12.516Z"
locale: en
meta:
description: "Niche score 52/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cleaning Powder — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **cleaning powder**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 87Growth 26Conversion 97Competition 52Returns 99Price range 35Avg price 26Brand share 9Review moat 23Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.5M**
$1.5M/yr · 1.2M searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$1.54–$22.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,599.15**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cleaning powder is a $1.5M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleaning powder market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#359**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**488**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**2%**
- Ajax40% - BON AMI31% - Bar Keepers Friend17% - Comet7% - GLOBAL PACKING SOLUTIONS2% - LYNIQUE1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Sep · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/health-household/cleaning-powder/trend)
## **Top cleaning powder search terms**
- **ajax powder cleanser**334K/yr-1.9%14.0% conv. - **ajax**287K/yr+4.7%9.0% conv. - **bon ami**130K/yr-0.3%19.1% conv. - **bon ami powder cleanser original**67K/yr+0.2%23.5% conv. - **ajax powder cleanser with bleach**43K/yr-5.3%14.1% conv. - **bar keepers friend powder cleanser**24K/yr+183.4%16.7% conv. - **bar keepers friend cleanser powder**36K/yr-44.0%17.5% conv. - **bar keepers friend powder**34K/yr-1.2%15.5% conv. - **powder cleaner**26K/yr+19.5%6.5% conv. - **ajax powder**25K/yr+32.1%7.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/cleaning-powder/search-terms)
## **Top cleaning powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$62K8%$124K12%$186K16%$247K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ajax Powder Cleanser with Bleach - 21 ounce (Pack of 12)**Ajax**$15.20**4.4★1,155 rev](https://www.amazon.com/dp/B0C5JX325Q) [2**Ajax Powder Cleanser with Bleach 14 oz (396 g)**Ajax**$4.59**4.6★3,937 rev](https://www.amazon.com/dp/B00005UVD9) [3**BON AMI Powder Cleanser for Kitchens & Bathrooms - All Types of Surfaces Cleans Grime & Dirt Polishes Surfaces Absorbs Odors (2 Pack)**BON AMI**$10.17**4.7★7,979 rev](https://www.amazon.com/dp/B01LWSJR02) [4**BON AMI Powder Cleanser for Kitchens & Bathrooms - All Types of Surfaces Cleans Grime & Dirt Polishes Surfaces Absorbs Odors (Single 1 Pack)**BON AMI**$6.48**4.7★7,979 rev](https://www.amazon.com/dp/B00JQGVAOO) [5**Bar Keepers Friend Powder Cleanser 12 oz x 2 Multipurpose Cleaner Degreaser & Remover for Burnt Stainless Steel Pots and Pans Rust Stains Hard Water Deposits & Soap Scum**Bar Keepers Friend**$14.53**4.7★11,367 rev](https://www.amazon.com/dp/B07JGH35XZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ajax Professional Heavy Duty Oxygen Bleach Powder Cleanser 21 Oz (Pack of 2) bundled with Micro Fiber Cloth**GLOBAL PACKING SOLUTIONS**$20.64**42 rev1y ago](https://www.amazon.com/dp/B0FHW7L42Z) [**Comet Bleach Cleaner with Bleach Removes Tough Stains Scratch Free 50% More Cleaning Power 2 Pack by LYNIQUE**LYNIQUE**$4.89**717 rev1y ago](https://www.amazon.com/dp/B0DK9ZJM7V) [**Ajax Powder Cleanser with Bleach - 21 ounce (Pack of 12)**Ajax**$15.20**1,155 rev3y ago](https://www.amazon.com/dp/B0C5JX325Q) [**Comet Cleanser Lavender 21 Ounce**Comet**$6.22**1,426 rev4y ago](https://www.amazon.com/dp/B095PT7MWB) [**Bar Keepers Friend Powder Cleanser 12 oz x 2 Multipurpose Cleaner Degreaser & Remover for Burnt Stainless Steel Pots and Pans Rust Stains Hard Water Deposits & Soap Scum**Bar Keepers Friend**$14.53**11,367 rev7y ago](https://www.amazon.com/dp/B07JGH35XZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Comet Regular Scent 21 oz. Powder All Purpose Cleaner**Comet**$1.54**4.5★**▲ 220%**](https://www.amazon.com/dp/B07G7GL97Q) [**Ajax Professional Heavy Duty Oxygen Bleach Powder Cleanser 21 Oz (Pack of 2) bundled with Micro Fiber Cloth**GLOBAL PACKING SOLUTIONS**$20.64**4.2★**▲ 62%**](https://www.amazon.com/dp/B0FHW7L42Z) [**Bar Keepers Friend Powder Cleanser 12 oz x 2 Multipurpose Cleaner Degreaser & Remover for Burnt Stainless Steel Pots and Pans Rust Stains Hard Water Deposits & Soap Scum**Bar Keepers Friend**$14.53**4.7★**▲ 42%**](https://www.amazon.com/dp/B07JGH35XZ) [![BAR KEEPERS FRIEND Powdered Cleanser 12-Ounces (1-Pack)]](https://m.media-amazon.com/images/I/512R2t6q59L.jpg)**BAR KEEPERS FRIEND Powdered Cleanser 12-Ounces (1-Pack)\]**Bar Keepers Friend**$5.91**4.6★**▲ 40%**](https://www.amazon.com/dp/B000V72992) [**BON AMI Powder Cleanser for Kitchens & Bathrooms - All Types of Surfaces Cleans Grime & Dirt Polishes Surfaces Absorbs Odors (Single 1 Pack)**BON AMI**$6.48**4.7★**▲ 40%**](https://www.amazon.com/dp/B00JQGVAOO)
**~~View all trending →~~**
## **What buyers say about cleaning powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**31%
*“Cleans Really Well”*
**Quality-Overall**14%
*“Reliable product”*
**Value For Money**12%
*“Amazing Value”*
**Efficiency**7%
*“Effective”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Smell**6%
*“Fresh scent”*
**Ease Of Use**3%
*“Very easy to use and cleans quickly”*
**Cleansing**2%
*“Cleanser is great”*
**Brightness/Shine/Glow**2%
*“Makes Everything Shine”*
**Product Condition**1%
*“Looks Brand New”*
### **What buyers complain about **
**Ease Of Cleaning**13%
*“Doesnt clean anything”*
**Leak-Proof**12%
*“it was leaking”*
**Value For Money**7%
*“Too expensive”*
**Functionality-Overall**6%
*“not effective”*
**Stain Resistance**6%
*“Bathtub had some stains that would go away with normal cleaning”*
**Smell**5%
*“Terrible Smell”*
**De-Grease**3%
*“grease comes right off”*
**Advertised Vs Actual Product**3%
*“False description”*
**Quality-Overall**3%
*“Bad quality”*
**Burnt/Roasted/Overbaked**2%
*“pans which had some natural burn marks from cooking”*
### **Top return reasons **
**Leak-Proof**56%
**Value For Money**11%
**Advertised Vs Actual Product**5%
**Ease Of Cleaning**5%
**Functionality-Overall**4%
**Cleaning Modes**3%
**Defective Material/Parts**3%
**Size-Overall**2%
**Smell**1%
**Ease Of Use**1%
## **Common questions**
- **Is cleaning powder profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the cleaning powder niche?**
- 8 brands and 488 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in cleaning powder?**
- Top complaints mined from reviews: Ease Of Cleaning, Leak-Proof, Value For Money. The return rate is 0.1%.
- **When does demand for cleaning powder peak?**
- Demand peaks in Jul–Sep; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the cleaning powder niche?**
- Listings span $1.54–$22.19; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 7,599 reviews — the moat a new listing must climb.
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