---
title: "Clean Simple Eats Protein Powder — $13.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/clean-simple-eats-protein-powder"
last_updated: "2026-08-11T00:58:31.081Z"
locale: en
meta:
description: "Niche score 64/100 · $13.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $13.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clean Simple Eats Protein Powder — $13.9M/yr Amazon US Niche (2026) - Flapen"
---
# **clean simple eats protein powder**
**Worth a look**
Shows a $13.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 22Conversion 48Competition 76Returns 100Price range 95Avg price 94Brand share 4Review moat 69Quality gap 67
**Market size**
**Incredible****$13.9M**
$13.9M/yr · 7.6M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$24.11–$69.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$47.98**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****756.49**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clean simple eats protein powder is a $13.9M/yr Amazon United States market (7.6M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 64/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clean simple eats protein powder market data**
- **Units sold / yr**
- **300K–400K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$14.4M–$19.2M**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**6 **▲rising
**Sellers**
**558**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**0%**
- FlavCity32% - Clean Simple Eats28% - Truvani16% - JUST INGREDIENTS12% - Ballerina Farm11% - Flexfinity2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -6.0% search growth over the last 90 days.
300K200KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/health-household/clean-simple-eats-protein-powder/trend)
## **Top clean simple eats protein powder search terms**
- **clean simple eats protein powder**1.5M/yr+6.1%4.0% conv. - **flavcity protein powder**1.2M/yr-35.3%5.8% conv. - **truvani protein powder**817K/yr+15.0%6.1% conv. - **just ingredients protein powder**755K/yr+20.5%3.0% conv. - **just ingredients**561K/yr+15.7%0.9% conv. - **flav city protein powder**471K/yr-12.8%5.1% conv. - **ballerina farm protein powder**382K/yr+16.4%8.1% conv. - **clean simple eats**448K/yr-5.2%2.1% conv. - **flavcity**475K/yr-29.5%3.5% conv. - **truvani**268K/yr+14.1%5.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/clean-simple-eats-protein-powder/search-terms)
## **Top clean simple eats protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$416K6%$833K9%$1.2M12%$1.7M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**4.5★929 rev](https://www.amazon.com/dp/B0DZ75PSP9) [2**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**4.2★1,367 rev](https://www.amazon.com/dp/B0DDQHLWFN) [3**FlavCity Vanilla All in One Protein Shake Powder - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$56.36**4.4★3,504 rev](https://www.amazon.com/dp/B0BPK32N5S) [4**Clean Simple Eats Whey Protein Powder Simply Vanilla Flavor Naturally Sweetened 100% Grass Fed Protein Powder with Digestive Enzymes & No Artificial Ingredients Gluten Free 30 Servings**Clean Simple Eats**$61.24**4.6★1,313 rev](https://www.amazon.com/dp/B0BHZTH6W6) [5**FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)**FlavCity**$56.26**4.4★2,516 rev](https://www.amazon.com/dp/B0BPJYDYSR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly**JUST INGREDIENTS**$47.46**154 rev3mo ago](https://www.amazon.com/dp/B0GV1W181Z) [**FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack**FlavCity**$34.79**132 rev3mo ago](https://www.amazon.com/dp/B0GT1V52PW) [**Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer**Flexfinity**$44.80**21 rev4mo ago](https://www.amazon.com/dp/B0GQ58HGT3) [**Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings**Ballerina Farm**$48.58**185 rev6mo ago](https://www.amazon.com/dp/B0GFH73X17) [**Ballerina Farm Grass Fed Whey Protein Powder Vanilla Bean 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings**Ballerina Farm**$59.45**225 rev6mo ago](https://www.amazon.com/dp/B0GCP8CYTF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack**FlavCity**$34.79**3.8★**▲ 236%**](https://www.amazon.com/dp/B0GT1V52PW) [**JUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly**JUST INGREDIENTS**$47.46**4.3★**▲ 236%**](https://www.amazon.com/dp/B0GV1W181Z) [**Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer**Flexfinity**$44.80**4.3★**▲ 233%**](https://www.amazon.com/dp/B0GQ58HGT3) [**Clean Simple Eats Whey Isolate Protein Powder Simply Vanilla Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs**Clean Simple Eats**$32.06**4.6★**▲ 228%**](https://www.amazon.com/dp/B0FM167585) [**JUST INGREDIENTS Electrolyte Sample Pack 10 Stick Variety | Hydration Powder Packets | Real Fruit Electrolytes | 3:1 Potassium to Sodium Ratio | No Sugar Added | Travel Drink Mix**JUST INGREDIENTS**$29.78**4.2★**▲ 210%**](https://www.amazon.com/dp/B0GP9P67SX)
**~~View all trending →~~**
## **What buyers say about clean simple eats protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Delicious Smoothie”*
**Nutritional Content**18%
*“Good amount of protein”*
**Flavor**16%
*“Delicious vanilla flavor”*
**Quality-Overall**4%
*“The quality is REALLY great and clean”*
**Ingredients-Overall**4%
*“Best ingredients”*
**Solubility**3%
*“Mixes easily”*
**Blend/Ratio**3%
*“Blends well”*
**Value For Money**1%
*“Great value”*
**Sweetness**1%
*“it's perfectly sweetened”*
**Texture/Consistency-Overall**1%
*“Creamy texture”*
### **What buyers complain about **
**Taste-Overall**23%
*“DOES NOT TASTE GOOD”*
**Value For Money**11%
*“Costs too much”*
**Flavor**9%
*“Weird flavor”*
**Nutritional Content**5%
*“The calories per serving are insane”*
**Sweetness**4%
*“Cloyingly Sweet”*
**Solubility**3%
*“Hard to dissolve”*
**Texture/Consistency-Overall**3%
*“Chalky Texture”*
**Artificial Sweeteners**2%
*“It tastes like artificial sweeter”*
**Smell**1%
*“The product smells rancid”*
**Quality-Overall**1%
*“Poor Quality Control”*
## **Common questions**
- **Is clean simple eats protein powder profitable to sell on Amazon United States?**
- The niche generates $13.9M/yr across 43 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the clean simple eats protein powder niche?**
- 6 brands and 558 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in clean simple eats protein powder?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for clean simple eats protein powder peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the clean simple eats protein powder niche?**
- Listings span $24.11–$69.24; the average listing price is $47.98 (sweet spot $15–$100). The average incumbent carries 756 reviews — the moat a new listing must climb.
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