---
title: "Citronella Lotion — $246K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/citronella-lotion"
last_updated: "2026-08-11T03:12:40.168Z"
locale: en
meta:
description: "Niche score 56/100 · $246K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $246K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Lotion — $246K/yr Amazon US Niche (2026) - Flapen"
---
# **citronella lotion**
**Worth a look**
Shows demand growing +223.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 46Growth 98Conversion 94Competition 25Returns 96Price range 48Avg price 44Brand share 29Review moat 21Quality gap 35
**Growth**
**Incredible****+223.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.80–$23.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$246K**
$246K/yr · 184K searches
**Avg price**
**Okay****$11.29**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****11,533**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, citronella lotion is a $246K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella lotion market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$226K–$282K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**8%**
- OFF!39% - Sawyer23% - Boogie13% - Proven10% - SALLYEANDER5% - AVON5% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +223.7% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/health-household/citronella-lotion/trend)
## **Top citronella lotion search terms**
- **bug repellent lotion**42K/yr+200.7%10.2% conv. - **mosquito lotion**16K/yr+283.9%8.8% conv. - **bug lotion**12K/yr+299.2%12.9% conv. - **off lotion**14K/yr+123.6%7.8% conv. - **mosquito cream**12K/yr+245.4%6.3% conv. - **off botanicals insect repellent**14K/yr+281.8%14.1% conv. - **bug lotion repellent**11K/yr+248.2%11.6% conv. - **deet lotion**10K/yr+141.7%5.5% conv. - **off botanicals**9K/yr+152.3%6.0% conv. - **mosquito lotion repellent**8K/yr+370.6%8.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/citronella-lotion/search-terms)
## **Top citronella lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$49K30%$74K40%$98K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★24,580 rev](https://www.amazon.com/dp/B00VV5KRD8) [2**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**4.7★1,549 rev](https://www.amazon.com/dp/B0DD5C3FLD) [3**Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free**Boogie**$11.49**4.7★2,690 rev](https://www.amazon.com/dp/B0BTR2DTWM) [4**OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz**OFF!**$6.39**4.4★587 rev](https://www.amazon.com/dp/B0CKY3Q9RZ) [5**OFF! Botanicals Insect Repellent Bug Spray & Mosquito Repellent 4 Oz**OFF!**$6.06**4.5★8,998 rev](https://www.amazon.com/dp/B078LBCBR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**1,549 rev1y ago](https://www.amazon.com/dp/B0DD5C3FLD) [**Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless**Proven**$15.62**2,134 rev2y ago](https://www.amazon.com/dp/B0CWPK5RPX) [**Babyganics Mosquito Repellent Lotion Made with Plant and Essential Oils Non-Greasy 4oz**BabyGanics**$12.34**681 rev2y ago](https://www.amazon.com/dp/B0CMYBFZNJ) [**OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz**OFF!**$6.39**587 rev2y ago](https://www.amazon.com/dp/B0CKY3Q9RZ) [**Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free**Boogie**$11.49**2,690 rev3y ago](https://www.amazon.com/dp/B0BTR2DTWM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless**Proven**$15.62**4.6★**▲ 119%**](https://www.amazon.com/dp/B0CWPK5RPX) [**Proven Insect Repellent Lotion Keep Mosquitoes Ticks and Flies Off DEET Alternative Repellent Up to 14-Hour Protection Great for Camping or Hiking 6 Ounce Gentle Scent Lotion**Proven**$15.19**4.6★**▲ 83%**](https://www.amazon.com/dp/B07D7S6BZC) [**OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz**OFF!**$6.39**4.4★**▲ 49%**](https://www.amazon.com/dp/B0CKY3Q9RZ) [**AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz**AVON**$23.51**4.6★**▲ 43%**](https://www.amazon.com/dp/B0001ZWPI4) [**Sawyer Products SP520 Premium Family Insect Repellent Controlled Release 20% DEET Lotion 4-Ounce**Sawyer Products**$8.23**4.5★**▲ 26%**](https://www.amazon.com/dp/B005SO8E92)
**~~View all trending →~~**
## **What buyers say about citronella lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**26%
*“Keeps bugs away”*
**Quality-Overall**10%
*“of excellent health product”*
**Smell**9%
*“no strong smell”*
**Efficiency**7%
*“Theyre pretty effective”*
**Itch Relief**6%
*“STOPS THE ITCHING”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**3%
*“Easy to Use”*
**Value For Money**3%
*“good value”*
**Allergies**3%
*“Great on children with allergies”*
**Strength**2%
*“Definitely notice that it's extra strength”*
### **What buyers complain about **
**Pest/Insect Control**20%
*“still was bitten by numerous mosquitoes”*
**Functionality-Overall**17%
*“Wasn't quite effective”*
**Smell**8%
*“Has a slight scent”*
**Allergies**8%
*“so itchy”*
**Value For Money**3%
*“Waste of money”*
**Durability**3%
*“doesnt last as long as I though”*
**Itch Relief**3%
*“Did not relieve itching”*
**Size-Overall**2%
*“Small bottle”*
**Leak-Proof**2%
*“Leaks”*
**Dilute/Watery**2%
*“The consistency of water”*
### **Top return reasons **
**Functionality-Overall**18%
**Size-Overall**17%
**Value For Money**12%
**Advertised Vs Actual Product**10%
**Pest/Insect Control**9%
**Leak-Proof**8%
**Smell**8%
**Defective Material/Parts**3%
**Product Condition**2%
**Durability**2%
## **Common questions**
- **Is citronella lotion profitable to sell on Amazon United States?**
- The niche generates $246K/yr across 17 tracked products. 90-day search growth is +223.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the citronella lotion niche?**
- 11 brands and 103 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in citronella lotion?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.9%.
- **When does demand for citronella lotion peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the citronella lotion niche?**
- Listings span $5.80–$23.51; the average listing price is $11.29 (sweet spot $15–$100). The average incumbent carries 11,533 reviews — the moat a new listing must climb.
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