---
title: "Cinnamon Toothpaste — $570K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cinnamon-toothpaste"
last_updated: "2026-08-11T03:42:20.158Z"
locale: en
meta:
description: "Niche score 53/100 · $570K/yr market · 262K searches/yr · $14.05 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $570K/yr market · 262K searches/yr · $14.05 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cinnamon Toothpaste — $570K/yr Amazon US Niche (2026) - Flapen"
---
# **cinnamon toothpaste**
**Worth a look**
Shows low returns (0.3%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 63Growth 42Conversion 97Competition 42Returns 98Price range 48Avg price 67Brand share 27Review moat 23Quality gap 22
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.05**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$570K**
$570K/yr · 262K searches
**Price range**
**Okay****$5.10–$23.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,160.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cinnamon toothpaste is a $570K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cinnamon toothpaste market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$422K–$562K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#336**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **48%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**702**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**9%**
- Crest59% - Colgate16% - Himalaya7% - Dr. Sheffield's5% - NOW Foods2% - Marvis2% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/cinnamon-toothpaste/trend)
## **Top cinnamon toothpaste search terms**
- **cinnamon toothpaste**140K/yr+5.2%10.1% conv. - **crest cinnamon toothpaste**39K/yr+39.1%16.7% conv. - **cinnamon toothpaste for adults**21K/yr+1.0%10.7% conv. - **toothpaste cinnamon**15K/yr+6.6%10.3% conv. - **crest cinnamon toothpaste for adults**13K/yr+32.9%17.6% conv. - **colgate cinnamon toothpaste**8K/yr+10.8%14.2% conv. - **cinnamon crest toothpaste**5K/yr+28.0%17.5% conv. - **toothpaste cinnamon flavor**5K/yr+6.4%12.2% conv. - **crest cinnamon**4K/yr+43.2%15.0% conv. - **crest cinnamon expressions toothpaste**3K/yr+40.7%17.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/cinnamon-toothpaste/search-terms)
## **Top cinnamon toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$57K20%$114K30%$171K40%$228K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest Complete Cinnamon Rush 5.4 Ounce (3 Pack)**Crest**$19.91**4.8★5,410 rev](https://www.amazon.com/dp/B00IG08D64) [2**Crest Cinnamon Toothpaste 6 Ounce Pack of 2**Crest**$15.61**4.8★5,410 rev](https://www.amazon.com/dp/B018LM1MSM) [3**Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz 2 Boxes**Crest**$14.41**4.8★1,324 rev](https://www.amazon.com/dp/B093Y2VHJ1) [4**(Pack of 3) Colgate Sparkling White Cinnamint Gel Toothpaste 4 Oz**Colgate**$9.12**4.7★340 rev](https://www.amazon.com/dp/B00LAQ7G0K) [5**Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack**Dr. Sheffield's**$13.93**4.4★1,547 rev](https://www.amazon.com/dp/B07CJ269WG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Cinnamon Mint Flavor 4 Fl Oz 1Pk**Boka**$12.12**59,113 rev3y ago](https://www.amazon.com/dp/B0BSR7PBVX) [**Colgate Cinnamint Fluoride Toothpaste with Cinnamon and Natural Mint Flavor Deep Tooth and Gum Cleaning Gel with Gentle Whitening Fights Cavities and Plaque Kids and Adults 5 Pack**Colgate**$14.50**516 rev4y ago](https://www.amazon.com/dp/B0B2N9QZ5Y) [**Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz (4 Pack) 5.4 Ounce (Pack of 4)**Crest**$23.96**5,410 rev4y ago](https://www.amazon.com/dp/B09X6KMCJZ) [**Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz 2 Boxes**Crest**$14.41**1,324 rev5y ago](https://www.amazon.com/dp/B093Y2VHJ1) [**Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack**Dr. Sheffield's**$13.93**1,547 rev6y ago](https://www.amazon.com/dp/B07CJ269WG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crest Cavity Protection Toothpaste Regular - 8.2 oz Pack of 5**Crest**$17.83**4.8★**▲ 139%**](https://www.amazon.com/dp/B07GZ8N686) [**Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz 2 Boxes**Crest**$14.41**4.8★**▲ 104%**](https://www.amazon.com/dp/B093Y2VHJ1) [**Marvis Cinnamon Mint Toothpaste 3.8 oz**Marvis**$10.24**4.5★**▲ 80%**](https://www.amazon.com/dp/B004QAG7QQ) [**Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz (4 Pack) 5.4 Ounce (Pack of 4)**Crest**$23.96**4.8★**▲ 33%**](https://www.amazon.com/dp/B09X6KMCJZ) [**(Pack of 3) Colgate Sparkling White Cinnamint Gel Toothpaste 4 Oz**Colgate**$9.12**4.7★**▲ 15%**](https://www.amazon.com/dp/B00LAQ7G0K)
**~~View all trending →~~**
## **What buyers say about cinnamon toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“No complaints”*
**Value For Money**13%
*“Good price”*
**Cleansing**9%
*“TEETH FEEL SUPER CLEAN”*
**Oral Hygiene**8%
*“My teeth are clean”*
**Tooth Brightening**8%
*“The whitening is quite good”*
**Flavor**7%
*“Great flavour and quality product”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Taste-Overall**6%
*“Mint free and tastes great”*
**Breathability**5%
*“Leaves your breath kissable-fresh”*
**Ease Of Cleaning**3%
*“Keep it clean and tasty”*
### **What buyers complain about **
**Value For Money**13%
*“A little expensive”*
**Taste-Overall**13%
*“it has a weird aftertaste which my husband”*
**Flavor**12%
*“Low on flavor”*
**Oral Hygiene**8%
*“It was so hard for her to eat anything because of all the burns in her gums and tongue”*
**Ease Of Use**6%
*“Its impossible to use”*
**Ingredients-Overall**5%
*“Missing fluoride”*
**Advertised Vs Actual Product**4%
*“is not the same”*
**Allergies**4%
*“If you are allergic to mint this is NOT the toothpaste for you”*
**Ease Of Cleaning**3%
*“However I dont feel like my mouth is super clean no matter how long I brush my teeth for”*
**Dilute/Watery**2%
*“Foamy”*
### **Top return reasons **
**Advertised Vs Actual Product**30%
**Value For Money**10%
**Size-Overall**9%
**Flavor**7%
**Ingredients-Overall**5%
**Product Condition**4%
**Taste-Overall**4%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is cinnamon toothpaste profitable to sell on Amazon United States?**
- The niche generates $570K/yr across 21 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the cinnamon toothpaste niche?**
- 11 brands and 702 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in cinnamon toothpaste?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.3%.
- **When does demand for cinnamon toothpaste peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cinnamon toothpaste niche?**
- Listings span $5.10–$23.96; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 7,160 reviews — the moat a new listing must climb.
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