---
title: "Cinnamon Spiced Vanilla Candle — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cinnamon-spiced-vanilla-candle"
last_updated: "2026-08-11T11:26:29.999Z"
locale: en
meta:
description: "Niche score 44/100 · $28K/yr market · 35K searches/yr · $19.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $28K/yr market · 35K searches/yr · $19.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cinnamon Spiced Vanilla Candle — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **cinnamon spiced vanilla candle**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 20Conversion 50Competition 23Returns 96Price range 63Avg price 87Brand share 34Review moat 70Quality gap 73
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.67**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****682.6**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$8.28–$26.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$28K**
$28K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, cinnamon spiced vanilla candle is a $28K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cinnamon spiced vanilla candle market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$49K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#568**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **60%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**89**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**12%**
- Bath & Body Works48% - Putart20% - TRUMIRI6% - Aronica5% - UI Intros5% - GIFTAWAY4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -9.9% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/health-household/cinnamon-spiced-vanilla-candle/trend)
## **Top cinnamon spiced vanilla candle search terms**
- **cinnamon vanilla candle**9K/yr-32.3%5.7% conv. - **cinnamon spiced vanilla candle**7K/yr-18.6%4.1% conv. - **vanilla cinnamon candle**6K/yr-15.3%5.5% conv. - **bath and body works fall candles**6K/yr+242.5%1.6% conv. - **fall candles bath and body works**3K/yr+353.3%0.0% conv. - **bath and body works candles fall**5K/yr-34.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/cinnamon-spiced-vanilla-candle/search-terms)
## **Top cinnamon spiced vanilla candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bath and Body Works White Barn 3-Wick Candle w/Essential Oils - 14.5 oz - 2021 Core Scents! (Cinnamon Spiced Vanilla)**Bath & Body Works**$24.11**4.6★242 rev](https://www.amazon.com/dp/B093RSS5RQ) [2**Putart Cinnamon Vanilla Candles for Home Scented Natural Soy Wax Aromatherapy Non Toxic Heavy Scented Candle with Essential Oil Home Fragrance Stress Relief Jar Candles Gifts for Women & Men 9oz**Putart**$18.83**4.5★37 rev](https://www.amazon.com/dp/B0F88CZHCL) [3**Vanilla Candle with Cinnamon Strong Scented Soy Candel Natural Non Toxic Velas Aromticas for Women Gift for Fall Christmas Holidays Pack of 1 5Oz Decorartive Travel Tin**TRUMIRI**$8.28**3.8★149 rev](https://www.amazon.com/dp/B0G2N6RBZT) [4**Aronica Non Toxic Candle - Soy Cinnamon Vanilla Scent Highly Scented Spring Candle for Home New Home Gift Luxury Scents**Aronica**$18.04**4.3★65 rev](https://www.amazon.com/dp/B0C1PCHL6Z) [5**2 Pack Cinnamon Spiced Vanilla Single Wick Candle - 300g Each - Stress Relief Aromatherapy Scented Candles**UI Intros**$26.22**4.4★3 rev](https://www.amazon.com/dp/B09TKNBQLP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cinnamon Vanilla Candle for Home Scented| Organic Soy Non Toxic Candles| Long Clean Burning Aromatheraphy Jar Candel for Women Men for Autumn Winter Halloween Thanksgiving Relaxing| 9oz**MOASITN**$18.81**42 rev7mo ago](https://www.amazon.com/dp/B0GFMRWSTD) [**Vanilla Candle with Cinnamon Strong Scented Soy Candel Natural Non Toxic Velas Aromticas for Women Gift for Fall Christmas Holidays Pack of 1 5Oz Decorartive Travel Tin**TRUMIRI**$8.28**149 rev7mo ago](https://www.amazon.com/dp/B0G2N6RBZT) [**Bath & Body Works Pumpkin SMores 3-Wick Candle 14.5 oz Scented Jar Candle Fall-Inspired Marshmallow Chocolate Pumpkin Fragrance Soy and Paraffin Wax Blend with Decorative Lid**Bath & Body Works**$24.44**9 rev11mo ago](https://www.amazon.com/dp/B0FLSRT3PP) [**Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.92**792 rev1y ago](https://www.amazon.com/dp/B0F3DR5YWF) [**Putart Cinnamon Vanilla Candles for Home Scented Natural Soy Wax Aromatherapy Non Toxic Heavy Scented Candle with Essential Oil Home Fragrance Stress Relief Jar Candles Gifts for Women & Men 9oz**Putart**$18.83**37 rev1y ago](https://www.amazon.com/dp/B0F88CZHCL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cinnamon Vanilla Candle for Home Scented| Organic Soy Non Toxic Candles| Long Clean Burning Aromatheraphy Jar Candel for Women Men for Autumn Winter Halloween Thanksgiving Relaxing| 9oz**MOASITN**$18.81**3.6★**▲ 491%**](https://www.amazon.com/dp/B0GFMRWSTD) [**Candle-lite Fall Scented Candles Cinnamon Rolls 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating an Inviting Ambiance**CANDLE-LITE**$13.08**4.2★**▲ 123%**](https://www.amazon.com/dp/B0D4ZF4LTM) [**Putart Cinnamon Vanilla Candles for Home Scented Natural Soy Wax Aromatherapy Non Toxic Heavy Scented Candle with Essential Oil Home Fragrance Stress Relief Jar Candles Gifts for Women & Men 9oz**Putart**$18.83**4.5★**▲ 78%**](https://www.amazon.com/dp/B0F88CZHCL) [**Bath & Body Works Pumpkin SMores 3-Wick Candle 14.5 oz Scented Jar Candle Fall-Inspired Marshmallow Chocolate Pumpkin Fragrance Soy and Paraffin Wax Blend with Decorative Lid**Bath & Body Works**$24.44**4.2★**▲ 73%**](https://www.amazon.com/dp/B0FLSRT3PP) [**2 Pack Cinnamon Spiced Vanilla Single Wick Candle - 300g Each - Stress Relief Aromatherapy Scented Candles**UI Intros**$26.22**4.4★**▲ 66%**](https://www.amazon.com/dp/B09TKNBQLP)
**~~View all trending →~~**
## **What buyers say about cinnamon spiced vanilla candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Delicious scent”*
**Brightness/Shine/Glow**7%
*“Candle is attractive”*
**Quality-Overall**5%
*“Yankee Candle quality”*
**Gifting Purpose**4%
*“Perfect gift plus perfect fragnace”*
**Value For Money**3%
*“Great price”*
**Advertised Vs Actual Product**2%
*“Just as in the picture”*
**Durability**1%
*“lasts a long time”*
**Size-Overall**1%
*“Size is great”*
**Weight Light**1%
*“a little lighter”*
**Fire Resistance**1%
*“Burns nicely”*
### **What buyers complain about **
**Smell**63%
*“No scent”*
**Quality-Overall**15%
*“There needs to be some quality control”*
**Size-Overall**3%
*“A little small”*
**Value For Money**3%
*“The price is expensive for a small one wick candle in my opinion”*
**Durability**1%
*“It didnt last”*
**Ease Of Cleaning**1%
*“Makes a mess”*
**Natural Resource Wastage**1%
*“Waste of money”*
**Strength**1%
*“not very strong”*
**Heating**1%
*“Doesn't give off a ton of heat”*
**Flammable**1%
*“it burns for a long time”*
### **Top return reasons **
**Smell**71%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Value For Money**4%
**Functionality-Overall**3%
**Flammable**2%
**Defective Material/Parts**2%
**Product Condition**1%
**Gifting Purpose**1%
**Color**1%
## **Common questions**
- **Is cinnamon spiced vanilla candle profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the cinnamon spiced vanilla candle niche?**
- 11 brands and 89 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in cinnamon spiced vanilla candle?**
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.7%.
- **When does demand for cinnamon spiced vanilla candle peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the cinnamon spiced vanilla candle niche?**
- Listings span $8.28–$26.22; the average listing price is $19.67 (sweet spot $15–$100). The average incumbent carries 683 reviews — the moat a new listing must climb.
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