---
title: "Cigars — $599K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cigars"
last_updated: "2026-08-11T00:51:36.596Z"
locale: en
meta:
description: "Niche score 47/100 · $599K/yr market · 2.5M searches/yr · $23.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $599K/yr market · 2.5M searches/yr · $23.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cigars — $599K/yr Amazon US Niche (2026) - Flapen"
---
# **cigars**
**Skip it**
A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 51Conversion 13Competition 12Returns 92Price range 77Avg price 95Brand share 17Review moat 46Quality gap 50
**Avg price**
**Incredible****$23.10**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.77–$36.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$599K**
$599K/yr · 2.5M searches
**Growth**
**Good****+21.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,896.78**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, cigars is a $599K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cigars market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$693K–$924K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#3,204**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**3%**
- Generic57% - Cuba16% - Tesonway12% - AWOTE5% - KEJIAR4% - Scotte3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.5% search growth over the last 90 days.
175K125KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/health-household/cigars/trend)
## **Top cigars search terms**
- **cigars**781K/yr+27.5%0.5% conv. - **cigar**721K/yr+17.7%0.3% conv. - **cigar accessories**434K/yr+11.8%0.2% conv. - **cigar accessories for men**143K/yr+34.9%0.3% conv. - **cigar gifts for men**127K/yr+29.5%0.8% conv. - **cigar gifts**62K/yr+56.1%0.4% conv. - **cigarros**40K/yr+1.1%0.0% conv. - **cigars accessories**27K/yr-3.5%0.2% conv. - **puros**22K/yr+11.4%0.1% conv. - **cigar accessories for men luxury**22K/yr+22.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/cigars/search-terms)
## **Top cigars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$24K8%$48K12%$72K16%$96K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cigar Have a Cigar Black**Generic**$17.89**0.0★0 rev](https://www.amazon.com/dp/B0B9RB6LK3) [2**Cuba By Cuba for Men Gift Set 4 Count**Cuba**$13.04**4.2★9,495 rev](https://www.amazon.com/dp/B0017LYVGU) [3**Tesonway Cigar Humidor Cedar Wood Humidor Cigar Box Glass Top Desktop Humidor with Front Hygrometer Humidifier Divider Accessories Drawer and Combination Lock Cigar Gifts for Men (Black)**Tesonway**$36.24**4.5★1,735 rev](https://www.amazon.com/dp/B0C3QMVMCM) [4**Tesonway Cigar Humidor Cedar Wood Humidor Cigar Box Glass Top Desktop Humidor with Front Hygrometer Humidifier Divider Accessories Drawer and Combination Lock Cigar Gifts for Men (Brown)**Tesonway**$36.10**4.5★1,735 rev](https://www.amazon.com/dp/B0CP1ZNWJ7) [5**AWOTE Travel Cigar Humidor Case - Cedar Lined V Cut Cutter Portable Humidor with Humidifier & Hygrometer Holds 7-9 Cigars Includes Lighter - Gift Set**AWOTE**$36.88**4.5★528 rev](https://www.amazon.com/dp/B0D56Q3DR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEJIAR Cigar Humidor Case Portable Cigar Box with Straight Cutter V Cutter Hole Puncher Humidifier Packs Travel Humidor and Cigar Accessories Gift Set Leather Cigar Case (Brown)**KEJIAR**$21.90**848 rev2y ago](https://www.amazon.com/dp/B0D8PLSGBC) [**AWOTE Travel Cigar Humidor Case - Cedar Lined V Cut Cutter Portable Humidor with Humidifier & Hygrometer Holds 7-9 Cigars Includes Lighter - Gift Set**AWOTE**$36.88**528 rev2y ago](https://www.amazon.com/dp/B0D56Q3DR8) [**Tesonway Cigar Humidor Cedar Wood Humidor Cigar Box Glass Top Desktop Humidor with Front Hygrometer Humidifier Divider Accessories Drawer and Combination Lock Cigar Gifts for Men (Brown)**Tesonway**$36.10**1,735 rev2y ago](https://www.amazon.com/dp/B0CP1ZNWJ7) [**Tesonway Cigar Humidor Cedar Wood Humidor Cigar Box Glass Top Desktop Humidor with Front Hygrometer Humidifier Divider Accessories Drawer and Combination Lock Cigar Gifts for Men (Black)**Tesonway**$36.24**1,735 rev3y ago](https://www.amazon.com/dp/B0C3QMVMCM) [**Cigar Quote Wall Decor Vintage Art Poster Plaque Cigar Knowledge Metal Poster Plaques for Home Living Room Kitchen Cafe Bar Garage Wall Decor 8x12 in**CSWLJS**$8.77**1,196 rev3y ago](https://www.amazon.com/dp/B0BBRKJ39R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cigar Have a Cigar Black**Generic**$17.89**0.0★**▲ 144%**](https://www.amazon.com/dp/B0B9RB6LK3) [**Tesonway Cigar Humidor Cedar Wood Humidor Cigar Box Glass Top Desktop Humidor with Front Hygrometer Humidifier Divider Accessories Drawer and Combination Lock Cigar Gifts for Men (Brown)**Tesonway**$36.10**4.5★**— 4%**](https://www.amazon.com/dp/B0CP1ZNWJ7) [**Cuba By Cuba for Men Gift Set 4 Count**Cuba**$13.04**4.2★**▼ 22%**](https://www.amazon.com/dp/B0017LYVGU) [**AWOTE Travel Cigar Humidor Case - Cedar Lined V Cut Cutter Portable Humidor with Humidifier & Hygrometer Holds 7-9 Cigars Includes Lighter - Gift Set**AWOTE**$36.88**4.5★**▼ 45%**](https://www.amazon.com/dp/B0D56Q3DR8) [**Scotte Ashtray Coaster Whiskey Glass Tray & Wooden Ash Tray with Cigar Cutter Include Drawer and Cigar Slot Home Office Outdoor Great Cigar Accessories for Men**Scotte**$20.38**4.8★**▼ 48%**](https://www.amazon.com/dp/B0B17WD5WF)
**~~View all trending →~~**
## **What buyers say about cigars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality”*
**Gifting Purpose**15%
*“Gift was appreciated”*
**Smell**14%
*“the wood smells great”*
**Value For Money**9%
*“Amazing price”*
**Ease Of Use**5%
*“Easy to use”*
**Humidification**5%
*“The humidifier is simple to use”*
**Design-Overall**4%
*“Clean design”*
**Advertised Vs Actual Product**4%
*“Works just as it should”*
**Size-Overall**3%
*“so the size is perfect”*
**Efficiency**2%
*“Functional”*
### **What buyers complain about **
**Advertised Vs Actual Product**10%
*“Misleading”*
**Humidification**9%
*“Issues with humidity”*
**Measurement/Reading Accuracy**7%
*“the gauge isnt accurate at all”*
**Functionality-Overall**6%
*“doesnt work”*
**Size-Overall**6%
*“It is slightly bigger than I expected because I thought it was slightly slimmer”*
**Durability**6%
*“Broke in months”*
**Print Quality**5%
*“Terrible fuzzy print”*
**Leak-Proof**5%
*“The natural oil bottle was leaking in the package”*
**Quality-Overall**5%
*“Soooo cheap”*
**Smell**4%
*“Smelling it out of the tube or spraying it in the air doesn't give the same lovely scent”*
### **Top return reasons **
**Size-Overall**26%
**Functionality-Overall**12%
**Locking Mechanism**12%
**Quality-Overall**7%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Value For Money**4%
**Measurement/Reading Accuracy**4%
**Color**3%
**Humidification**3%
## **Common questions**
- **Is cigars profitable to sell on Amazon United States?**
- The niche generates $599K/yr across 9 tracked products. 90-day search growth is +21.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cigars niche?**
- 7 brands and 32 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in cigars?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Humidification, Measurement/Reading Accuracy. The return rate is 1.2%.
- **When does demand for cigars peak?**
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the cigars niche?**
- Listings span $8.77–$36.88; the average listing price is $23.10 (sweet spot $15–$100). The average incumbent carries 1,897 reviews — the moat a new listing must climb.
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