---
title: "Search terms — cigarette filter - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cigarette-filter/search-terms"
last_updated: "2026-08-11T06:01:11.209Z"
locale: en
meta:
  description: "Niche score 58/100 · $421K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $421K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cigarette filter - Flapen"
---

# **cigarette filter**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 28Conversion 87Competition 43Returns 98Price range 68Avg price 60Brand share 51Review moat 27Quality gap 75

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.19–$35.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.25**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$421K**

$421K/yr · 315K searches

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+2.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,771.95**

avg incumbent reviews — the moat a new listing must climb

## Search terms