---
title: "Chromium Picolinate — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/chromium-picolinate"
last_updated: "2026-08-06T14:20:20.348Z"
locale: en
meta:
description: "Niche score 59/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chromium Picolinate — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **chromium picolinate**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 84Growth 16Conversion 95Competition 45Returns 100Price range 60Avg price 63Brand share 73Review moat 34Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.4M**
$1.4M/yr · 819K searches
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.58**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.02–$28.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,064.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, chromium picolinate is a $1.4M/yr Amazon United States market (819K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chromium picolinate market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**29%**
- NOW Foods13% - Carlyle12% - Nutricost12% - Nature's Bounty12% - Pure Encapsulations12% - THORNE10%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
35K25KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Mar · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/chromium-picolinate/trend)
## **Top chromium picolinate search terms**
- **chromium picolinate**440K/yr-13.5%14.2% conv. - **chromium**154K/yr-3.8%9.5% conv. - **picolinato de cromo**69K/yr-40.3%5.3% conv. - **chromium supplements**62K/yr-25.2%8.0% conv. - **cromo**22K/yr-7.7%3.0% conv. - **chromax**6K/yr+13.0%2.4% conv. - **cromo suplemento**13K/yr-38.3%3.9% conv. - **chromium supplement**7K/yr-20.7%6.7% conv. - **picolinate**3K/yr+58.8%4.3% conv. - **chromium picolinate for weight loss**11K/yr-65.8%7.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/chromium-picolinate/search-terms)
## **Top chromium picolinate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$54K8%$108K12%$162K16%$216K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carlyle Chromium Picolinate Supplement | 1000mcg | 360 Tablets**Carlyle**$9.88**4.5★16,127 rev](https://www.amazon.com/dp/B07CJ166BR) [2**Nutricost Chromium (1000mcg) 240 Tablets - Gluten Free GMO-Free**Nutricost**$9.94**4.6★2,750 rev](https://www.amazon.com/dp/B09NQJSZXR) [3**Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets**Nature's Bounty**$7.53**4.5★8,840 rev](https://www.amazon.com/dp/B000NKI0V8) [4**Pure Encapsulations Chromium (Picolinate) 500 mcg - for Lipid & Carbohydrate Metabolism* - Mineral Supplement - Superior Absorption Chromium Supplement - Vegan & Gluten Free - 60 Capsules**Pure Encapsulations**$18.97**4.6★1,849 rev](https://www.amazon.com/dp/B00172YQHI) [5**THORNE - Chromium Picolinate - Essential Mineral Supplement for Healthy Metabolism Support - Supports Carbohydrate Cravings* - Third-Party Certified - Dairy Soy & Gluten-Free - 60 Capsules**THORNE**$19.46**4.7★1,668 rev](https://www.amazon.com/dp/B000FGXNXA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Micro Ingredients Chromium Picolinate 1 000 mcg Per Serving 500 Softgels 1 Year Supply | Chelated Essential Mineral Supplement with MCT Oil | Non-GMO**Micro Ingredients**$17.14**104 rev8mo ago](https://www.amazon.com/dp/B0G1199NGW) [**Clean Nutra Berberine with Ceylon Cinnamon Supplement Liquid Drops + Bitter Melon Extract Glucomannan Gymnema Chromium Turmeric Organic Panax Ginseng Moringa**Clean Nutraceuticals**$28.39**5,363 rev2y ago](https://www.amazon.com/dp/B0D75VX5ML) [**Vitamatic Chromium Picolinate 1000 mcg - 90 Gummies - High Potency Chromium - Raspberry Flavor**Vitamatic**$9.82**669 rev2y ago](https://www.amazon.com/dp/B0CPSCB91B) [**Horbach Chromium Picolinate 1000mcg | 240 Tablets**Horbäach**$7.79**637 rev2y ago](https://www.amazon.com/dp/B0CKD3VY3K) [**BulkSupplements.com Chromium Picolinate Capsules - Chromium Supplement Mineral Supplement - Gluten Free 1 Capsule per Serving 365 Count (Pack of 1)**BulkSupplements**$15.21**242 rev3y ago](https://www.amazon.com/dp/B0CCQFKC9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Micro Ingredients Chromium Picolinate 1 000 mcg Per Serving 500 Softgels 1 Year Supply | Chelated Essential Mineral Supplement with MCT Oil | Non-GMO**Micro Ingredients**$17.14**4.6★**▲ 151%**](https://www.amazon.com/dp/B0G1199NGW) [**NOW Supplements Chromium Picolinate 200 mcg Insulin Co-Factor* 100 Veg Capsules**NOW Foods**$6.02**4.7★**▲ 113%**](https://www.amazon.com/dp/B000MGWGP4) [**Metagenics Chromium Picolinate - Bioavailable Chromium for Metabolism Support* - Essential Trace Mineral - Non-GMO Vegetarian Gluten-Free - 200 mcg - 60 Tablets**Metagenics**$20.40**4.7★**▲ 71%**](https://www.amazon.com/dp/B000JM9UO6) [**Horbach Chromium Picolinate 1000mcg | 240 Tablets**Horbäach**$7.79**4.6★**▲ 68%**](https://www.amazon.com/dp/B0CKD3VY3K) [**Vitamatic Chromium Picolinate 1000 mcg - 90 Gummies - High Potency Chromium - Raspberry Flavor**Vitamatic**$9.82**4.6★**▲ 44%**](https://www.amazon.com/dp/B0CPSCB91B)
**~~View all trending →~~**
## **What buyers say about chromium picolinate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Outstanding product performance”*
**Taste-Overall**14%
*“There is no unpleasant taste”*
**Blood Sugar Level**13%
*“Help controlling blood sugar levels”*
**Value For Money**5%
*“Reasonably priced”*
**Efficiency**4%
*“It is very effective”*
**Weight Loss**4%
*“Helps lose weight”*
**Advertised Vs Actual Product**3%
*“As described”*
**Vitamin**3%
*“I think it boost the vitamins Im already currently taking”*
**Energy Level**3%
*“Helps me with energy”*
**Nutritional Content**3%
*“Solid supplement”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Not effective”*
**Blood Sugar Level**13%
*“No effect on my blood sugar”*
**Taste-Overall**8%
*“Horrible Taste”*
**Advertised Vs Actual Product**6%
*“Product is deceptive”*
**Dosage**5%
*“This is a pretty high dose”*
**Side Effects**5%
*“headaches have become a constant”*
**Value For Money**4%
*“Over priced”*
**Weight Loss**3%
*“No help in losing weight”*
**Allergies**2%
*“Allergic to it”*
**Size-Overall**2%
*“Product not fit with me”*
### **Top return reasons **
**Functionality-Overall**18%
**Thickness**11%
**Dosage**11%
**Regulates Digestion**7%
**Smell**7%
**Stale/Rotten/Spoiled**7%
**Pain Relief-Overall**7%
**Ingredients-Overall**7%
**Advertised Vs Actual Product**7%
**Value For Money**7%
## **Common questions**
- **Is chromium picolinate profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the chromium picolinate niche?**
- 18 brands and 48 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in chromium picolinate?**
- Top complaints mined from reviews: Functionality-Overall, Blood Sugar Level, Taste-Overall. The return rate is 0.0%.
- **When does demand for chromium picolinate peak?**
- Demand peaks in Jan–Mar; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the chromium picolinate niche?**
- Listings span $6.02–$28.39; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 3,065 reviews — the moat a new listing must climb.
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