---
title: "Cholestene Red Yeast Rice - 120 Capsules — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cholestene-red-yeast-rice-120-capsules"
last_updated: "2026-08-05T21:24:13.754Z"
locale: en
meta:
description: "Niche score 58/100 · $1.6M/yr market · 408K searches/yr · $26.06 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.6M/yr market · 408K searches/yr · $26.06 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cholestene Red Yeast Rice - 120 Capsules — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **cholestene red yeast rice - 120 capsules**
**Launch it**
A $1.6M/yr market growing +7.3% this quarter with returns at 0.0% — clears our launch bar.
Market size 87Growth 34Conversion 97Competition 21Returns 100Price range 93Avg price 95Brand share 32Review moat 33Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$26.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.92–$53.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 408K searches
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,155.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, cholestene red yeast rice - 120 capsules is a $1.6M/yr Amazon United States market (408K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Launch it — 58/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cholestene red yeast rice - 120 capsules market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.6M–$2.1M**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**536**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**11%**
- Natures Craft36% - THORNE31% - Jarrow Formulas10% - ForestLeaf5% - Nutricost5% - VivoNu3% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +7.3% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/cholestene-red-yeast-rice-120-capsules/trend)
## **Top cholestene red yeast rice - 120 capsules search terms**
- **red yeast rice with coq10**262K/yr+14.5%10.4% conv. - **red rice yeast with coq10**36K/yr-19.5%9.2% conv. - **thorne red yeast rice with coq10 supplement**29K/yr-2.8%24.2% conv. - **thorne red yeast rice**23K/yr+31.4%16.7% conv. - **jarrow red yeast rice with coq10**15K/yr-37.5%22.1% conv. - **thorne red yeast rice with coq10**6K/yr+64.2%19.5% conv. - **red rice yeast coq10**4K/yr+81.2%1.3% conv. - **red yeast rice coq10**6K/yr+2.3%8.7% conv. - **red yeast rice thorne**4K/yr+12.3%17.7% conv. - **armolipid plus**3K/yr-3.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/cholestene-red-yeast-rice-120-capsules/search-terms)
## **Top cholestene red yeast rice - 120 capsules products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$156K20%$313K30%$469K40%$625K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Craft Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200 mg per Serving and CoQ10-120 Count**Natures Craft**$21.33**4.6★8,081 rev](https://www.amazon.com/dp/B09J9C9F3G) [2**THORNE - Red Yeast Rice + CoQ10 - Supports Healthy Cholesterol Levels Already in a Normal Range & Heart Health - Added Antioxidant Support* - Third-Party Certified - Gluten-Free - 120 Capsules**THORNE**$43.89**4.6★2,048 rev](https://www.amazon.com/dp/B00192G10Q) [3**Jarrow Formulas Red Yeast Rice 1200 mg & CoQ10 100 mg Per Serving - 120 Veggie Caps 60 Servings - Herbal Heart Health Dietary Supplement - Supports Cardiovascular & Cellular Health - Vegan**Jarrow Formulas**$21.33**4.7★2,057 rev](https://www.amazon.com/dp/B003TZ476Q) [4**THORNE - Red Yeast Rice - Supports Healthy Cholesterol Levels Already in a Normal Range Heart Health & Blood Pressure* - Third-Party Certified - Gluten-Free Dairy-Free - 120 Capsules**THORNE**$53.76**4.7★898 rev](https://www.amazon.com/dp/B005P0MJF4) [5**Red Yeast Rice 1215 mg. Capsules - Extra Strength Red Rice Yeast with CoQ10 Supplement Plus Alpha Lipoic Acid & Organic Flaxseed Citrinin Free Supports Cardiovascular Health Non-GMO 90 Veggie Caps**ForestLeaf**$21.29**4.6★4,646 rev](https://www.amazon.com/dp/B07613LFKD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VivoNu Red Yeast Rice with CoQ10 Citrus Bergamot Supplements* | 3000mg Red Yeast Rice Citrus Bergamot CoQ10 240 Capsules**VivoNu**$31.21**131 rev4mo ago](https://www.amazon.com/dp/B0GR5G5NDC) [**Micro Ingredients Red Yeast Rice with CoQ10 1200mg 240 Veggie Capsules | Cholesterol Support & Heart Health Supplements* | 4-in-1 with Flush Free Niacin & Fat Soluble Vitamin C | Filler Free Non-GMO**Micro Ingredients**$16.51**232 rev1y ago](https://www.amazon.com/dp/B0F7NQ81NX) [**Totaria Red Yeast Rice 2 000mg with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels - Citrinin Free Extract Red Yeast Rice Capsules Plus Citrus Bergamot - Vegan Non-GMO**Totaria**$20.42**615 rev1y ago](https://www.amazon.com/dp/B0DQL9F3ZC) [**NatureBell Red Yeast Rice with CoQ10-240 Vegetarian Capsules - for Heart Health Energy Support Brain Wellness & Antioxidant Support***NatureBell**$23.63**1,134 rev2y ago](https://www.amazon.com/dp/B0CFPLT75L) [**Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200mg per Serving and CoQ10-60 Count**Natures Craft**$13.92**8,081 rev3y ago](https://www.amazon.com/dp/B0C1NVHMSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VivoNu Red Yeast Rice with CoQ10 Citrus Bergamot Supplements* | 3000mg Red Yeast Rice Citrus Bergamot CoQ10 240 Capsules**VivoNu**$31.21**4.8★**▲ 293%**](https://www.amazon.com/dp/B0GR5G5NDC) [**Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200mg per Serving and CoQ10-60 Count**Natures Craft**$13.92**4.6★**▲ 32%**](https://www.amazon.com/dp/B0C1NVHMSL) [**THORNE - Red Yeast Rice - Supports Healthy Cholesterol Levels Already in a Normal Range Heart Health & Blood Pressure* - Third-Party Certified - Gluten-Free Dairy-Free - 120 Capsules**THORNE**$53.76**4.7★**▲ 29%**](https://www.amazon.com/dp/B005P0MJF4) [**Micro Ingredients Red Yeast Rice with CoQ10 1200mg 240 Veggie Capsules | Cholesterol Support & Heart Health Supplements* | 4-in-1 with Flush Free Niacin & Fat Soluble Vitamin C | Filler Free Non-GMO**Micro Ingredients**$16.51**4.6★**▲ 22%**](https://www.amazon.com/dp/B0F7NQ81NX) [**THORNE - Red Yeast Rice + CoQ10 - Supports Healthy Cholesterol Levels Already in a Normal Range & Heart Health - Added Antioxidant Support* - Third-Party Certified - Gluten-Free - 120 Capsules**THORNE**$43.89**4.6★**▲ 10%**](https://www.amazon.com/dp/B00192G10Q)
**~~View all trending →~~**
## **What buyers say about cholestene red yeast rice - 120 capsules**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Heart Health**35%
*“Lowered cholesterol”*
**Quality-Overall**17%
*“Excellent product”*
**Advertised Vs Actual Product**6%
*“exactly as pictured/described”*
**Value For Money**6%
*“They are affordable”*
**Vitamin**4%
*“Great vitamin”*
**Efficiency**3%
*“Effective”*
**Ease Of Chewing/Swallowing**3%
*“I have no problem swallowing these pills”*
**Nutritional Content**3%
*“Nicely packaged with good nutrition”*
**Side Effects**3%
*“The effect is outstanding and remarkable”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Side Effects**17%
*“Horrible side effects”*
**Heart Health**14%
*“Gives me severe heart burn”*
**Allergies**8%
*“Many Allergy Warnings”*
**Muscle Pain Relief**6%
*“had to stop it due to the fact that it can aggravate muscle pain”*
**Functionality-Overall**6%
*“Didn't work for me”*
**Dosage**5%
*“I don't like taking a lot of meds”*
**Ingredients-Overall**4%
*“Hate to leave a 1 star for micro ingredients”*
**Joint Pain**3%
*“Extreme joint pain”*
**Acid Regulator/Stomach Ache Relief**3%
*“Stomach pain”*
**Vitamin**3%
*“Supplements can be tricky”*
### **Top return reasons **
**Side Effects**21%
**Certifications**14%
**Wrinkles**14%
**Comfort-Overall**14%
**Functionality-Overall**14%
**Ingredients-Overall**14%
**Vitamin**7%
## **Common questions**
- **Is cholestene red yeast rice - 120 capsules profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Launch it (58/100).
- **How competitive is the cholestene red yeast rice - 120 capsules niche?**
- 11 brands and 536 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in cholestene red yeast rice - 120 capsules?**
- Top complaints mined from reviews: Side Effects, Heart Health, Allergies. The return rate is 0.0%.
- **When does demand for cholestene red yeast rice - 120 capsules peak?**
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the cholestene red yeast rice - 120 capsules niche?**
- Listings span $13.92–$53.76; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 3,156 reviews — the moat a new listing must climb.
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