---
title: "Chocolate Peanut Butter Protein Powder — $665K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/chocolate-peanut-butter-protein-powder"
last_updated: "2026-08-06T16:04:23.735Z"
locale: en
meta:
description: "Niche score 52/100 · $665K/yr market · 246K searches/yr. A concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $665K/yr market · 246K searches/yr. A concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chocolate Peanut Butter Protein Powder — $665K/yr Amazon US Niche (2026) - Flapen"
---
# **chocolate peanut butter protein powder**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Market size 67Growth 36Conversion 79Competition 21Returns 100Price range 89Avg price 95Brand share 27Review moat 24Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.08–$83.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$665K**
$665K/yr · 246K searches
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,481.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, chocolate peanut butter protein powder is a $665K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chocolate peanut butter protein powder market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$851K–$1.0M**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**6%**
- Premier Protein62% - Optimum Nutrition9% - PB27% - FlavCity6% - C46% - Dymatize5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/chocolate-peanut-butter-protein-powder/trend)
## **Top chocolate peanut butter protein powder search terms**
- **chocolate peanut butter protein powder**66K/yr+11.6%3.9% conv. - **premier protein chocolate peanut butter**25K/yr+13.5%17.3% conv. - **premier protein shake chocolate peanut butter**25K/yr+6.0%15.1% conv. - **chocolate peanut butter protein shake**18K/yr+13.2%7.8% conv. - **peanut butter protein shake**16K/yr+10.0%5.2% conv. - **peanut butter chocolate protein powder**15K/yr+5.2%3.2% conv. - **protein powder chocolate peanut butter**16K/yr+1.0%4.4% conv. - **premier protein peanut butter chocolate**9K/yr+13.5%18.7% conv. - **premier protein shake peanut butter**11K/yr-0.1%17.0% conv. - **protein shake peanut butter**7K/yr+32.7%5.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/chocolate-peanut-butter-protein-powder/search-terms)
## **Top chocolate peanut butter protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$66K20%$133K30%$199K40%$266K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$24.39**4.7★4,569 rev](https://www.amazon.com/dp/B0DFHTW5HN) [2**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$27.99**4.6★20,902 rev](https://www.amazon.com/dp/B08SRSRN7G) [3![PB2 Performance Peanut Plant Based Vegan Protein Powder | 20g Complete Protein No Added Sugar Prebiotic Fiber | Dairy Free Certified Vegan Non-GMO and Gluten Free [Peanut with Dutch Cocoa 2lb]](https://m.media-amazon.com/images/I/41jqxGyh8yL.jpg)**PB2 Performance Peanut Plant Based Vegan Protein Powder | 20g Complete Protein No Added Sugar Prebiotic Fiber | Dairy Free Certified Vegan Non-GMO and Gluten Free \[Peanut with Dutch Cocoa 2lb\]**PB2**$23.16**4.5★1,593 rev](https://www.amazon.com/dp/B07Y5H8K5D) [4**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.08**4.7★4,569 rev](https://www.amazon.com/dp/B09DLJ3SQB) [5**Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 2 Pound (Packaging May Vary)**Optimum Nutrition**$37.61**4.6★8,669 rev](https://www.amazon.com/dp/B006E54GJG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout**C4**$35.40**1,085 rev1y ago](https://www.amazon.com/dp/B0DJB9VYF3) [**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$24.39**4,569 rev1y ago](https://www.amazon.com/dp/B0DFHTW5HN) [**FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)**FlavCity**$56.26**2,516 rev3y ago](https://www.amazon.com/dp/B0BPJYDYSR) [**Dymatize ISO100 Whey Protein Powder Isolate Chocolate Peanut Butter 25g of Protein 20 Servings 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb**Dymatize**$34.26**4,476 rev3y ago](https://www.amazon.com/dp/B09MR8N7D9) [**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.08**4,569 rev4y ago](https://www.amazon.com/dp/B09DLJ3SQB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 5 Pound (Packaging May Vary)**Optimum Nutrition**$83.35**4.6★**▲ 125%**](https://www.amazon.com/dp/B07DJL1PJT) [**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.08**4.7★**▲ 44%**](https://www.amazon.com/dp/B09DLJ3SQB) [**Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 2 Pound (Packaging May Vary)**Optimum Nutrition**$37.61**4.6★**▲ 36%**](https://www.amazon.com/dp/B006E54GJG) [**FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)**FlavCity**$56.26**4.4★**▲ 27%**](https://www.amazon.com/dp/B0BPJYDYSR) [**Orgain Organic Vegan Protein Powder Chocolate Peanut Butter - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$28.64**4.7★**— 9%**](https://www.amazon.com/dp/B0785G3W29)
**~~View all trending →~~**
## **What buyers say about chocolate peanut butter protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Amazing taste”*
**Nutritional Content**19%
*“Good amount of protein”*
**Flavor**17%
*“Great Flavor and Texture”*
**Quality-Overall**5%
*“overall the reviews were really good”*
**Value For Money**2%
*“Good price”*
**Sweetness**2%
*“Great sweet tooth satisfying”*
**Solubility**2%
*“Mixes well”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Blend/Ratio**2%
*“blends easily”*
**Ingredients-Overall**1%
*“Clean ingredients”*
### **What buyers complain about **
**Taste-Overall**24%
*“DOES NOT TASTE GOOD”*
**Flavor**10%
*“The flavor is weird”*
**Value For Money**9%
*“Price gouging”*
**Nutritional Content**6%
*“They're not a dietary supplement”*
**Sweetness**3%
*“Too sweet and wrong flavor for me”*
**Texture/Consistency-Overall**2%
*“The texture is just terrible every way you look at it”*
**Ingredients-Overall**2%
*“Too Many Chemicals”*
**Smell**2%
*“Smell is off”*
**Acid Regulator/Stomach Ache Relief**2%
*“I have a very sensitive stomach”*
**Artificial Sweeteners**1%
*“it is sickeningly sweet with artificial sweetener”*
### **Top return reasons **
**Flavor**100%
## **Common questions**
- **Is chocolate peanut butter protein powder profitable to sell on Amazon United States?**
- The niche generates $665K/yr across 11 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the chocolate peanut butter protein powder niche?**
- 8 brands and 57 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in chocolate peanut butter protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for chocolate peanut butter protein powder peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the chocolate peanut butter protein powder niche?**
- Listings span $9.08–$83.35; the average listing price is $34.04 (sweet spot $15–$100). The average incumbent carries 6,481 reviews — the moat a new listing must climb.
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