---
title: "Chlorella — $932K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/chlorella"
last_updated: "2026-08-06T19:53:36.544Z"
locale: en
meta:
description: "Niche score 64/100 · $932K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $932K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chlorella — $932K/yr Amazon US Niche (2026) - Flapen"
---
# **chlorella**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 76Growth 18Conversion 79Competition 75Returns 100Price range 71Avg price 95Brand share 69Review moat 49Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.86**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$932K**
$932K/yr · 444K searches
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****$6.97–$126.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,602.76**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chlorella is a $932K/yr Amazon United States market (444K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 64/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chlorella market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$776K–$1.0M**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**588**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 83%
**Open market**
**31%**
- Micro Ingredients23% - NOW Foods18% - Sunlit Best Green Organics10% - Piping Rock7% - Nutricost6% - Dr. Mercola5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/chlorella/trend)
## **Top chlorella search terms**
- **chlorella**269K/yr-16.9%7.3% conv. - **chlorella tablets**60K/yr-1.5%8.6% conv. - **organic chlorella**13K/yr-4.4%6.6% conv. - **chlorella supplement**13K/yr-18.0%7.2% conv. - **chorella**12K/yr-4.6%7.1% conv. - **chlorella organic**10K/yr-22.6%5.3% conv. - **chlorella capsules**10K/yr-12.0%6.6% conv. - **clorela orgnica**8K/yr-24.5%1.5% conv. - **chlorella tablets organic**7K/yr-21.7%7.9% conv. - **organic chlorella tablets**6K/yr-19.3%8.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/chlorella/search-terms)
## **Top chlorella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$37K8%$75K12%$112K16%$149K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods Supplements Organic Chlorella 500 mg with naturally occurring Chlorophyll Beta-Carotene mixed Carotenoids Vitamin C Iron and Protein 200 Tablets**NOW Foods**$12.88**4.5★3,205 rev](https://www.amazon.com/dp/B002VD8BFU) [2**Micro Ingredients Organic Spirulina Chlorella Tablets 720 Count | 4 Month Supply | 50/50 Algae Blend | Broken Cell Wall | Non-GMO Filler Free**Micro Ingredients**$29.04**4.6★9,238 rev](https://www.amazon.com/dp/B01DPW5JSW) [3**Organic Chlorella Tablets 500mg Per Tablet 720 Tabs (360 Grams) 4 Months Supply Broken Cell Wall Rich in Vegan Protein & Vitamins No Filler No Additives & Non-GMO | Pure Green Algae Superfood**Micro Ingredients**$29.17**4.6★3,192 rev](https://www.amazon.com/dp/B01FMWFG86) [4**Piping Rock Chlorella | 1000mg | 120 Tablets**Piping Rock**$6.97**4.7★443 rev](https://www.amazon.com/dp/B00NI7H0BE) [5**Sunlit Best USDA Organic Premium Chlorella Tablets 1000 Count | 100% Pure Chlorella Superfood Supplement High in Protein Chlorophyll Vitamins & Minerals | Supports Good Health Wellbeing**Sunlit Best Green Organics**$33.51**4.5★3,054 rev](https://www.amazon.com/dp/B00N5IK07M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Micro Ingredients Organic Spirulina Chlorella Mini Tablets 2 500 Tablets (8 Month Supply) | 50/50 Algae Blend | No Fillers Non-GMO**Micro Ingredients**$26.72**478 rev1y ago](https://www.amazon.com/dp/B0F3GG32FF) [**Sunlit Best USDA Organic Premium Chlorella Tablets 500 Tabs | 100% Pure Chlorella Superfood Supplement High in Protein Chlorophyll Vitamins & Minerals | Supports Good Health Wellbeing & Recovery**Sunlit Best Green Organics**$17.91**3,054 rev4y ago](https://www.amazon.com/dp/B091HF3YP4) [**Earth Circle Organics Organic Chlorella Tablets 1000 Count | Pure Chlorella Pyrenoidosa | Broken Cell Wall for Better Nutrient Availability | Vegan Kosher Non-GMO | Whole Food Superfood | Pack of 1**Earth Circle Organics**$28.89**672 rev6y ago](https://www.amazon.com/dp/B08PKTBQ97) [**Now Chlorella Tablets 1000mg 200 Tabs - Premium Non-GMO Microalgae - Green Superfood Supplement**NOW Foods**$25.32**780 rev7y ago](https://www.amazon.com/dp/B07MVPZHTD) [**Chlorella Spirulina Powder Capsules 3000 mg of BMAA Free Purest Blue Green Algae - Best Natural Detox Raw Vegan Vitamins Protein Green Superfood - Made in USA**HCL HERBAL CODE LABS**$23.17**2,336 rev7y ago](https://www.amazon.com/dp/B076VWP277)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zazzee USDA Organic Chlorella Powder Broken Cell Wall 6 oz 85 Servings Free Scoop Included 100% Pure 20:1 Extract Nutrient-Dense Superfood Green Algae Powder All-Natural Non-GMO Made in USA**Zazzee**$19.08**4.4★**▲ 303%**](https://www.amazon.com/dp/B0GJQZQP7K) [**Organic Chlorella Tablets 400 Count | High Potency Superfood | Chlorophyll Pills from 100% Pure Green Algae | Broken Cell Wall for Maximum Absorption | Vegan Kosher Non-GMO | 4 Tabs per Day (1-Pack)**Earth Circle Organics**$18.98**4.6★**▲ 115%**](https://www.amazon.com/dp/B0791BTYXN) [**Sunlit Best USDA Organic Premium Chlorella Tablets 500 Tabs | 100% Pure Chlorella Superfood Supplement High in Protein Chlorophyll Vitamins & Minerals | Supports Good Health Wellbeing & Recovery**Sunlit Best Green Organics**$17.91**4.5★**▲ 105%**](https://www.amazon.com/dp/B091HF3YP4) [**Chlorella Spirulina Powder Capsules 3000 mg of BMAA Free Purest Blue Green Algae - Best Natural Detox Raw Vegan Vitamins Protein Green Superfood - Made in USA**HCL HERBAL CODE LABS**$23.17**4.7★**▲ 61%**](https://www.amazon.com/dp/B076VWP277) [**Micro Ingredients Organic Spirulina Chlorella Mini Tablets 2 500 Tablets (8 Month Supply) | 50/50 Algae Blend | No Fillers Non-GMO**Micro Ingredients**$26.72**4.7★**▲ 54%**](https://www.amazon.com/dp/B0F3GG32FF)
**~~View all trending →~~**
## **What buyers say about chlorella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent Quality”*
**Energy Level**6%
*“boost my energy”*
**Nutritional Content**5%
*“Great product for supplementation”*
**Value For Money**5%
*“Worth the price”*
**Advertised Vs Actual Product**4%
*“Matches description”*
**Vitamin**4%
*“Excellent supplement”*
**Ingredients-Overall**4%
*“There are marvelous ingredients in this product”*
**Ease Of Use**4%
*“EASE OF USE”*
**Detoxification**3%
*“Very Effective for a Detox”*
**Vegan/Organic**3%
*“I like that the ingredients are organic”*
### **What buyers complain about **
**Taste-Overall**7%
*“It taste weird”*
**Dosage**6%
*“$12 for only two servings seems outrageous”*
**Functionality-Overall**5%
*“Didn't work”*
**Value For Money**5%
*“Waste of money”*
**Smell**4%
*“there was no good smell to the tablets”*
**Size-Overall**4%
*“Larger capsule than anticipated”*
**Side Effects**4%
*“Made me very sick to my stomach”*
**Ingredients-Overall**3%
*“can contain things that are not very healthy”*
**Acid Regulator/Stomach Ache Relief**3%
*“got extremely uncomfortable bloating”*
**Allergies**3%
*“I became allergic”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Smell**23%
**Joint Pain**15%
**Certifications**8%
**Color**8%
**Acid Regulator/Stomach Ache Relief**8%
**Regulates Digestion**8%
**Contamination**8%
## **Common questions**
- **Is chlorella profitable to sell on Amazon United States?**
- The niche generates $932K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the chlorella niche?**
- 19 brands and 588 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in chlorella?**
- Top complaints mined from reviews: Taste-Overall, Dosage, Functionality-Overall. The return rate is 0.0%.
- **When does demand for chlorella peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the chlorella niche?**
- Listings span $6.97–$126.62; the average listing price is $25.86 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.
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