---
title: "Chlorella Powder — $255K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/chlorella-powder"
last_updated: "2026-08-06T21:26:32.095Z"
locale: en
meta:
description: "Niche score 55/100 · $255K/yr market · 116K searches/yr · $22.12 avg price. Soft demand (-12.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $255K/yr market · 116K searches/yr · $22.12 avg price. Soft demand (-12.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chlorella Powder — $255K/yr Amazon US Niche (2026) - Flapen"
---
# **chlorella powder**
**Worth a look**
Shows low returns (0.1%), but soft demand (-12.7% this quarter) keeps it on the watch list.
Market size 47Growth 19Conversion 87Competition 38Returns 100Price range 78Avg price 93Brand share 60Review moat 50Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.12**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.47–$35.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,535.9**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$255K**
$255K/yr · 116K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chlorella powder is a $255K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chlorella powder market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$221K–$277K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#332**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**508**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**26%**
- Micro Ingredients30% - Zazzee16% - Anthony's12% - Sunlit Best Green Organics6% - Earth Circle Organics5% - WHYZ5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -12.7% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/chlorella-powder/trend)
## **Top chlorella powder search terms**
- **chlorella powder**72K/yr-9.5%8.7% conv. - **chlorella powder organic**27K/yr-18.5%8.0% conv. - **organic chlorella powder**11K/yr-9.9%9.0% conv. - **clorella powder organic**7K/yr-25.5%5.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/chlorella-powder/search-terms)
## **Top chlorella powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$20K12%$31K16%$41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zazzee USDA Organic Chlorella Powder Broken Cell Wall 6 oz 85 Servings Free Scoop Included 100% Pure 20:1 Extract Nutrient-Dense Superfood Green Algae Powder All-Natural Non-GMO Made in USA**Zazzee**$19.08**4.4★59 rev](https://www.amazon.com/dp/B0GJQZQP7K) [2**Organic Chlorella Powder 10 Ounce Broken Cell Wall Rich in Vegan Proteins & Vitamins Raw Bulk Premium Chlorella Supplement Vegan Friendly Non-Irradiation**Micro Ingredients**$19.82**4.6★2,144 rev](https://www.amazon.com/dp/B01L2TGOEI) [3**Micro Ingredients Organic Chlorella Powder 20 Ounces | Broken Cell Wall for Complete Absorption | Raw Superfood Supplement Rich in Protein & Vitamins | Non-GMO Vegan Non-Irradiated**Micro Ingredients**$29.50**4.6★1,407 rev](https://www.amazon.com/dp/B01NCTZSPF) [4**Anthonys Organic Chlorella Powder 8 oz Non GMO Gluten Free Broken Cell Wall**Anthony's**$16.00**4.5★3,269 rev](https://www.amazon.com/dp/B0788ZFQWQ) [5**Sunlit Best Chlorella Powder Organic USDA Green Algae Chlorella Powder Broken Cell Wall Chlorellas Raw Vegan Protein Chlorophyll - Non GMO Gluten Free Superfood Immune Support Supplement 8 oz**Sunlit Best Green Organics**$13.16**4.5★3,054 rev](https://www.amazon.com/dp/B0CHH7S9L6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WHYZ Organic Chlorella Powder 1 oz Rich in Vegan Protein & Chlorophyll Raw Premium Chlorella Supplement Vegan Friendly Non-GMO 14 Servings**WHYZ**$9.47**54 rev3mo ago](https://www.amazon.com/dp/B0FK9T23Y1) [**Organic Chlorella Powder Raw Premium Superfood Rich in Vegan Protein & Chlorophyll Non-GMO Vegan-Friendly Supplement 312 Servings 1.37 lb (624g)**WHYZ**$29.55**54 rev7mo ago](https://www.amazon.com/dp/B0FKBS9QL7) [**Chlorella Powder Natural- Chlorophyll Powder Supports Immune System & Liver Function Keep Youth Vegan Rich in Vegan Protein and Vitamins 8 oz.**Hudetex**$13.49**243 rev2y ago](https://www.amazon.com/dp/B0CHBDYK7Z) [**Sunlit Best Chlorella Powder Organic USDA Green Algae Chlorella Powder Broken Cell Wall Chlorellas Raw Vegan Protein Chlorophyll - Non GMO Gluten Free Superfood Immune Support Supplement 8 oz**Sunlit Best Green Organics**$13.16**3,054 rev2y ago](https://www.amazon.com/dp/B0CHH7S9L6) [**PURE ORIGINAL INGREDIENTS Chlorella Powder (2 lb) Superfood Freshwater Algae Natural**PURE ORIGINAL INGREDIENTS**$34.92**199 rev3y ago](https://www.amazon.com/dp/B0BX4XGW7Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WHYZ Organic Chlorella Powder 1 oz Rich in Vegan Protein & Chlorophyll Raw Premium Chlorella Supplement Vegan Friendly Non-GMO 14 Servings**WHYZ**$9.47**4.4★**▲ 359%**](https://www.amazon.com/dp/B0FK9T23Y1) [**Zazzee USDA Organic Chlorella Powder Broken Cell Wall 6 oz 85 Servings Free Scoop Included 100% Pure 20:1 Extract Nutrient-Dense Superfood Green Algae Powder All-Natural Non-GMO Made in USA**Zazzee**$19.08**4.4★**▲ 304%**](https://www.amazon.com/dp/B0GJQZQP7K) [**Terrasoul Superfoods Organic Chlorella Powder (Cracked Cell Walls) - 12 Oz (2 Pack)**Terrasoul Superfoods**$27.75**4.6★**▲ 147%**](https://www.amazon.com/dp/B07GBDQ3VV) [**Sunlit Best USDA Organic Premium Chlorella Tablets 500 Tabs | 100% Pure Chlorella Superfood Supplement High in Protein Chlorophyll Vitamins & Minerals | Supports Good Health Wellbeing & Recovery**Sunlit Best Green Organics**$17.91**4.5★**▲ 98%**](https://www.amazon.com/dp/B091HF3YP4) [**NOW Foods Supplements Organic Chlorella Powder with naturally occurring Chlorophyll Beta-Carotene mixed Carotenoids Vitamin C Iron and Protein 4-Ounce**NOW Foods**$13.94**4.5★**▲ 69%**](https://www.amazon.com/dp/B0014M3G4A)
**~~View all trending →~~**
## **What buyers say about chlorella powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“high quality with no additives or fillers”*
**Taste-Overall**11%
*“Tastes Fresh”*
**Nutritional Content**8%
*“This supplement is a keeper”*
**Solubility**6%
*“This powder mixes well”*
**Value For Money**6%
*“good value”*
**Vegan/Organic**5%
*“Certified Organic”*
**Energy Level**4%
*“I seem to have more energy”*
**Ingredients-Overall**3%
*“Clean ingredients”*
**Detoxification**3%
*“Love the idea of super greens, plus detox, plus probiotics, etc”*
**Ease Of Use**2%
*“EASE OF USE”*
### **What buyers complain about **
**Taste-Overall**17%
*“Disgusting taste”*
**Smell**7%
*“smelled like plastic”*
**Side Effects**5%
*“inflammation throughout my body it has caused a host of symptoms”*
**Color**5%
*“the color is a dark brown”*
**Solubility**3%
*“The powder mixes okay, not perfect,”*
**Dosage**3%
*“less than 25 servings does not let me adequately know if this product was a good replacement of something that I had been using for over 10 years”*
**Flavor**3%
*“I find the flavor to be unpleasant”*
**Value For Money**2%
*“which is too expensive for me”*
**Leak-Proof**2%
*“powder was leaking out”*
**Allergies**2%
*“For some there is the potential for allergic reaction”*
### **Top return reasons **
**Advertised Vs Actual Product**30%
**Smell**25%
**Color**10%
**Joint Pain**10%
**Certifications**10%
**Acid Regulator/Stomach Ache Relief**10%
**Color Fading/Discoloration**5%
## **Common questions**
- **Is chlorella powder profitable to sell on Amazon United States?**
- The niche generates $255K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the chlorella powder niche?**
- 15 brands and 508 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in chlorella powder?**
- Top complaints mined from reviews: Taste-Overall, Smell, Side Effects. The return rate is 0.1%.
- **When does demand for chlorella powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the chlorella powder niche?**
- Listings span $9.47–$35.96; the average listing price is $22.12 (sweet spot $15–$100). The average incumbent carries 1,536 reviews — the moat a new listing must climb.
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