---
title: "Chicken Chips — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/chicken-chips"
last_updated: "2026-08-10T21:19:46.164Z"
locale: en
meta:
description: "Niche score 59/100 · $1.7M/yr market · 1.5M searches/yr · $19.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.7M/yr market · 1.5M searches/yr · $19.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Chicken Chips — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **chicken chips**
**Launch it**
A $1.7M/yr market growing +19.5% this quarter with returns at 0.0% — clears our launch bar.
Market size 91Growth 49Conversion 69Competition 35Returns 100Price range 65Avg price 85Brand share 0Review moat 50Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.7M**
$1.7M/yr · 1.5M searches
**Avg price**
**Great****$19.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.66–$34.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,535.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+19.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chicken chips is a $1.7M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 59/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken chips market data**
- **Units sold / yr**
- **125K–150K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.4M–$2.9M**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**621**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Wilde Chips65% - WILDE BRANDS21% - Quest12% - Wilde Brands2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.5% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/chicken-chips/trend)
## **Top chicken chips search terms**
- **wilde protein chips**769K/yr+11.4%8.0% conv. - **wilde**173K/yr+10.8%4.2% conv. - **wilde chips**118K/yr+10.7%8.0% conv. - **chicken chips**111K/yr-8.8%5.6% conv. - **wilde protein crackers**21K/yr>1,000%0.6% conv. - **quest crackers**54K/yr+49.5%12.0% conv. - **quest cheese crackers**65K/yr-2.9%13.8% conv. - **wilde brands**25K/yr+64.0%6.0% conv. - **wild protein chips**23K/yr+7.7%6.8% conv. - **wild chips**19K/yr+9.1%7.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/chicken-chips/search-terms)
## **Top chicken chips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$175K20%$349K30%$524K40%$699K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WILDE Protein Chips Variety Pack High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12**Wilde Chips**$32.61**4.1★3,206 rev](https://www.amazon.com/dp/B0B9WDZ7K9) [2**WILDE Himalayan Pink Salt Protein Chips Thin and Crispy High Protein Keto Friendly Made with Real Ingredients 1.34oz Bags (Pack of 8)**Wilde Chips**$23.79**4.4★1,966 rev](https://www.amazon.com/dp/B0B5VW4SJX) [3**Wilde Snacks Chips Protein Buffalo 4 OZ**WILDE BRANDS**$6.66**4.4★445 rev](https://www.amazon.com/dp/B0BFKCLNYQ) [4**WILDE Protein Chips Barbeque Thin and Crispy High Protein Snacks Keto Friendly Low Carb Chips Real Ingredients 1.34oz (Pack of 8)**Wilde Chips**$23.88**4.5★415 rev](https://www.amazon.com/dp/B0CL5HGM38) [5**Wilde Snacks Chips Protein Seasalt Vingar 4 OZ**WILDE BRANDS**$6.79**4.2★503 rev](https://www.amazon.com/dp/B0BFKD24CF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quest Cheesy Protein Crackers Variety Pack Zesty Ranch Cheddar Blast Spicy Cheddar High Protein Low Carb 12 Count (4 each flavor)**Quest**$19.43**146 rev4mo ago](https://www.amazon.com/dp/B0G8VDQLMC) [**WILDE Chips High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients Buffalo Style**Wilde Chips**$34.02**114 rev1y ago](https://www.amazon.com/dp/B0FH35VWK5) [**WILDE Protein Chips Chicken & Waffles High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12**Wilde Chips**$34.42**333 rev1y ago](https://www.amazon.com/dp/B0F3DPZ3QP) [**WILDE Protein Chips Spicy Queso Thin and Crispy High Protein Snacks Keto Friendly Low Carb Chips Real Ingredients 1.34oz (Pack of 8)**Wilde Chips**$23.51**239 rev2y ago](https://www.amazon.com/dp/B0CPHS4ZQ8) [**WILDE Protein Chips Barbeque Thin and Crispy High Protein Snacks Keto Friendly Low Carb Chips Real Ingredients 1.34oz (Pack of 8)**Wilde Chips**$23.88**415 rev2y ago](https://www.amazon.com/dp/B0CL5HGM38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Quest Cheesy Protein Crackers Variety Pack Zesty Ranch Cheddar Blast Spicy Cheddar High Protein Low Carb 12 Count (4 each flavor)**Quest**$19.43**4.5★**▲ 242%**](https://www.amazon.com/dp/B0G8VDQLMC) [**WILDE Protein Chips Korean Sweet & Spicy High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12**Wilde Chips**$33.88**4.7★**▲ 130%**](https://www.amazon.com/dp/B0FY3LZGT4) [**WILDE Protein Chips Spicy Queso Thin and Crispy High Protein Snacks Keto Friendly Low Carb Chips Real Ingredients 1.34oz (Pack of 8)**Wilde Chips**$23.51**4.4★**▲ 50%**](https://www.amazon.com/dp/B0CPHS4ZQ8) [**WILDE Chips High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients Buffalo Style**Wilde Chips**$34.02**4.6★**▲ 33%**](https://www.amazon.com/dp/B0FH35VWK5) [**Quest Nutrition Cheese Crackers Cheddar Blast 10g Protein 5g Net Carbs 1g Sugar Made with Real Cheese High Protein Snack 4 Count**Quest**$7.25**4.4★**▲ 25%**](https://www.amazon.com/dp/B0BLHZLZCS)
**~~View all trending →~~**
## **What buyers say about chicken chips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Delicious chips”*
**Flavor**17%
*“Fantastic flavor”*
**Nutritional Content**17%
*“low carb”*
**Crispiness**7%
*“They are crispy”*
**Health Benefits-Overall**2%
*“Excellent healthy snack”*
**Quality-Overall**2%
*“We are so grateful that there are manufacturers making quality food for people with health issues”*
**Salt Content**2%
*“They have just the right amount of flavor and salt”*
**Value For Money**2%
*“Great value”*
**Spiciness**1%
*“The spice is nice”*
**Size-Overall**1%
*“Bag serving size is just the right amount as well”*
### **What buyers complain about **
**Taste-Overall**23%
*“AWFUL TASTE”*
**Value For Money**8%
*“A little expensive”*
**Flavor**8%
*“this particular flavor is very bland”*
**Texture/Consistency-Overall**6%
*“Terrible texture”*
**Nutritional Content**4%
*“High in fats also”*
**Moist/Dry**3%
*“Leaves a dry”*
**Salt Content**3%
*“Slightly salty,”*
**Stale/Rotten/Spoiled**3%
*“These are gross”*
**Spiciness**2%
*“Way to spicy”*
**Powdered/Crumbled**2%
*“arrived smashed into small pieces”*
### **Top return reasons **
**Taste-Overall**38%
**Value For Money**8%
**Flavor**7%
**Ingredients-Overall**6%
**Texture/Consistency-Overall**6%
**Smell**5%
**Stale/Rotten/Spoiled**4%
**Advertised Vs Actual Product**4%
**Nutritional Content**3%
**Contamination**3%
## **Common questions**
- **Is chicken chips profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.5%. Flapen's verdict: Launch it (59/100).
- **How competitive is the chicken chips niche?**
- 4 brands and 621 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chicken chips?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for chicken chips peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the chicken chips niche?**
- Listings span $4.66–$34.42; the average listing price is $19.02 (sweet spot $15–$100). The average incumbent carries 1,536 reviews — the moat a new listing must climb.
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