---
title: "Cheesecake Protein Powder — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cheesecake-protein-powder"
last_updated: "2026-08-10T22:31:40.962Z"
locale: en
meta:
description: "Niche score 50/100 · $68K/yr market · 31K searches/yr · $42.42 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $68K/yr market · 31K searches/yr · $42.42 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cheesecake Protein Powder — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **cheesecake protein powder**
**Worth a look**
Shows low returns (0.0%), but a small market ($68K/yr) keeps it on the watch list.
Market size 17Growth 17Conversion 60Competition 24Returns 100Price range 93Avg price 95Brand share 49Review moat 61Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.72–$61.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,059.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$68K**
$68K/yr · 31K searches
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, cheesecake protein powder is a $68K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cheesecake protein powder market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$53K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**18%**
- RYSE Up Supplements34% - PEScience16% - NutraBio11% - Maxler8% - FlavCity7% - LEGION6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/cheesecake-protein-powder/trend)
## **Top cheesecake protein powder search terms**
- **strawberry shortcake protein powder**11K/yr-16.6%1.8% conv. - **strawberry cheesecake protein powder**10K/yr-3.2%3.2% conv. - **ryse strawberry shortcake protein powder**3K/yr-28.7%10.9% conv. - **ryse little debbie christmas tree protein powder**2K/yr-65.7%5.4% conv. - **ryse protein powder christmas tree**3K/yr-60.5%0.0% conv. - **ryse christmas tree protein**2K/yr-84.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/cheesecake-protein-powder/search-terms)
## **Top cheesecake protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$20K40%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RYSE Loaded Protein Powder - Little Debbie Strawberry Shortcake Rolls - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb & Low Sugar - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.56**4.5★336 rev](https://www.amazon.com/dp/B0DB2MS75V) [2**NutraBio Classic Whey Protein Powder Supplement - 25g of Protein Per Scoop - Full-Spectrum Amino Acid Profile with No Fillers Artificial Colors or Preservatives - Strawberry Shortcake 2 Pounds**NutraBio**$46.76**4.3★511 rev](https://www.amazon.com/dp/B07V9PDX52) [3**PEScience Select Protein Powder Whey and Casein Blend Gluten Free Low Carb Protein Powder for Women and Men Low Calorie Keto Friendly - Strawberry Cheesecake 5 Servings**PEScience**$13.72**4.0★800 rev](https://www.amazon.com/dp/B07KCMJL14) [4**Maxler 100% Golden Whey Protein - 24g of Protein per Serving - Whey Protein Powder for Pre Post Workout - Fast-Absorbing Whey Concentrate Isolate & Hydrolysate Blend - Raspberry Cheesecake 2 lb**Maxler**$35.43**4.2★126 rev](https://www.amazon.com/dp/B0CCYYFWTV) [5**FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.10**4.4★1,067 rev](https://www.amazon.com/dp/B0C5FXH9K1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clean Simple Eats Whey Isolate Protein Powder Strawberry Cheesecake Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$60.56**12 rev1y ago](https://www.amazon.com/dp/B0FLW8X3VY) [**Revolution Nutrition High Whey Protein Powder 2LB Whey Isolate Gluten Free Lean Muscle Mass for Men & Women 25g of Protein Per Scoop 908 g 24 Servings (Strawberry Shortcake 2 Pound)**Revolution Nutrition**$32.02**22 rev1y ago](https://www.amazon.com/dp/B0DR2Q3L77) [**RYSE Loaded Protein Powder - Little Debbie Strawberry Shortcake Rolls - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb & Low Sugar - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.56**336 rev1y ago](https://www.amazon.com/dp/B0DB2MS75V) [**Maxler 100% Golden Whey Protein - 24g of Protein per Serving - Whey Protein Powder for Pre Post Workout - Fast-Absorbing Whey Concentrate Isolate & Hydrolysate Blend - Raspberry Cheesecake 2 lb**Maxler**$35.43**126 rev2y ago](https://www.amazon.com/dp/B0CCYYFWTV) [**FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.10**1,067 rev3y ago](https://www.amazon.com/dp/B0C5FXH9K1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clean Simple Eats Whey Isolate Protein Powder Strawberry Cheesecake Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$60.56**4.1★**▲ 299%**](https://www.amazon.com/dp/B0FLW8X3VY) [**LEGION Whey+ Protein Whey Isolate from Grass Fed Cows - Whey Protein Isolate Low Calorie Non-GMO Sugar Free Lactose and Gluten Free All Natural Protein Powder 30 Servings (Strawberry Cheesecake)**LEGION**$60.80**4.6★**▲ 221%**](https://www.amazon.com/dp/B0GL9N6W65) [**PEScience Select Protein Powder Whey and Casein Blend Gluten Free Low Carb Protein Powder for Women and Men Low Calorie Keto Friendly - Strawberry Cheesecake 5 Servings**PEScience**$13.72**4.0★**▲ 103%**](https://www.amazon.com/dp/B07KCMJL14) [**Muscle Milk Genuine Protein Powder Strawberries N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary**Muscle Milk**$21.00**4.4★**▲ 71%**](https://www.amazon.com/dp/B0B5L6V3XT) [**FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.10**4.4★**▲ 67%**](https://www.amazon.com/dp/B0C5FXH9K1)
**~~View all trending →~~**
## **What buyers say about cheesecake protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“AMAZING TASTE”*
**Nutritional Content**20%
*“Really good protein”*
**Flavor**19%
*“A great selection of flavors”*
**Blend/Ratio**5%
*“Tastes good and blends easy enough”*
**Quality-Overall**4%
*“Overall, its high quality, easy to mix, and a great addition to my daily routine”*
**Ingredients-Overall**2%
*“Clean ingredients”*
**Solubility**2%
*“it mixes well”*
**Value For Money**2%
*“great price”*
**Texture/Consistency-Overall**1%
*“smooth texture”*
**Ease Of Cleaning**1%
*“Clean Simple Eats”*
### **What buyers complain about **
**Taste-Overall**27%
*“Bland taste”*
**Flavor**13%
*“It seems that they changed the formula and the flavor is so strong and artificial now”*
**Nutritional Content**7%
*“Not the best protein shake”*
**Value For Money**6%
*“Too expensive”*
**Sweetness**4%
*“Horribly sweet”*
**Texture/Consistency-Overall**2%
*“The texture is very grainy”*
**Acid Regulator/Stomach Ache Relief**2%
*“Upsets stomach”*
**Smell**2%
*“Now has an artificial smell”*
**Quality-Overall**2%
*“Garbage”*
**Artificial Sweeteners**2%
*“It's so disgustingly sweet with the nastiest chemically artificial sweetener after taste”*
## **Common questions**
- **Is cheesecake protein powder profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 13 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the cheesecake protein powder niche?**
- 11 brands and 20 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in cheesecake protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for cheesecake protein powder peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cheesecake protein powder niche?**
- Listings span $13.72–$61.24; the average listing price is $42.42 (sweet spot $15–$100). The average incumbent carries 1,059 reviews — the moat a new listing must climb.
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