---
title: "Search terms — charcoal toothpaste - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/charcoal-toothpaste/search-terms"
last_updated: "2026-08-10T22:51:23.323Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.7M/yr market · 775K searches/yr · $12.71 avg price. Soft demand (-9.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.7M/yr market · 775K searches/yr · $12.71 avg price. Soft demand (-9.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — charcoal toothpaste - Flapen"
---

# **charcoal toothpaste**

**Worth a look**

Shows low returns (0.3%), but soft demand (-9.3% this quarter) keeps it on the watch list.

Market size 90Growth 20Conversion 98Competition 34Returns 99Price range 51Avg price 56Brand share 23Review moat 23Quality gap 27

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.7M**

$1.7M/yr · 775K searches

**Avg price**

**Good****$12.71**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.34–$24.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****8,152.4**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

## Search terms