---
title: "Charcoal Toothbrushes — $254K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/charcoal-toothbrushes"
last_updated: "2026-08-11T00:04:28.816Z"
locale: en
meta:
description: "Niche score 40/100 · $254K/yr market · 221K searches/yr · $8.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $254K/yr market · 221K searches/yr · $8.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charcoal Toothbrushes — $254K/yr Amazon US Niche (2026) - Flapen"
---
# **charcoal toothbrushes**
**Skip it**
Prices mostly outside the sweet spot ($5.75–$13.40) — this niche doesn't clear our bar today.
Market size 47Growth 22Conversion 96Competition 22Returns 99Price range 0Avg price 23Brand share 6Review moat 23Quality gap 38
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$254K**
$254K/yr · 221K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,377.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.75–$13.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, charcoal toothbrushes is a $254K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charcoal toothbrushes market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$245K–$326K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#194**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Oral-B57% - Colgate21% - GuruNanda10% - YD WINGTAI5% - Trueocity4% - Zeek's Naturals LLC3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
7K5KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/charcoal-toothbrushes/trend)
## **Top charcoal toothbrushes search terms**
- **charcoal toothbrush**124K/yr-7.1%12.3% conv. - **colgate charcoal toothbrush**23K/yr-0.5%5.3% conv. - **toothbrush charcoal**18K/yr-1.5%13.1% conv. - **charcoal toothbrush soft**10K/yr+1.8%13.1% conv. - **oral b charcoal toothbrush**12K/yr-18.5%11.1% conv. - **charcoal toothbrush medium**7K/yr-6.5%12.2% conv. - **oral b charcoal toothbrush soft**6K/yr-16.7%14.3% conv. - **oral b black toothbrush**5K/yr+8.3%6.0% conv. - **charcoal toothbrushes**4K/yr-2.0%9.4% conv. - **soft charcoal toothbrush**4K/yr-13.9%13.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/charcoal-toothbrushes/search-terms)
## **Top charcoal toothbrushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$51K30%$76K40%$102K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B 3D White Charcoal Manual Toothbrush 2-Pack Medium Bristles Teeth Whitening Brushes for Adults**Oral-B**$6.82**4.7★29,815 rev](https://www.amazon.com/dp/B07MH9CH76) [2**Oral-B 3D White Charcoal Toothbrush 2 Count Soft Manual tootbrush Pack Whitens Teeth removes Plaque and Stains Tongue Scraper Tooth Brush**Oral-B**$6.87**4.7★29,815 rev](https://www.amazon.com/dp/B07MDPJG74) [3**Oral-B Cavity Defense 123 Black Toothbrush Medium (Pack of 4)**Oral-B**$7.06**4.5★11,845 rev](https://www.amazon.com/dp/B073HC7WHW) [4**GuruNanda Butter on Gums Charcoal Toothbrush - 8000+ SoftexTM Bristles for Sensitive Teeth & Gums Aids in Teeth Whitening Extra Soft (6 Count)**GuruNanda**$5.75**4.7★2,836 rev](https://www.amazon.com/dp/B0D5ZX5DJ7) [5**Colgate Slim Soft Charcoal Toothbrush (Buy 2 Get 2 Free) - 4 Pcs**Colgate**$5.99**4.7★8,074 rev](https://www.amazon.com/dp/B081QY84M2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YD WINGTAI Bamboo Toothbrush Biodegradable WoodenToothbrushes 12pack Natural Travel Size Organic Charcoal Tooth Brush**YD WINGTAI**$7.16**189 rev9mo ago](https://www.amazon.com/dp/B0FW9T5VPX) [**Colgate Total Active Prevention Soft Bristle Whitening Toothbrushes Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 2 Pack**Colgate**$8.34**1,649 rev1y ago](https://www.amazon.com/dp/B0D94PD25C) [**GuruNanda Butter on Gums Charcoal Toothbrush - 8000+ SoftexTM Bristles for Sensitive Teeth & Gums Aids in Teeth Whitening Extra Soft (6 Count)**GuruNanda**$5.75**2,836 rev2y ago](https://www.amazon.com/dp/B0D5ZX5DJ7) [**Colgate 360 Vibrate Charcoal Battery Powered Electric Toothbrush with Soft Bristles 2 Pack Sonic Powered**Colgate**$9.83**1,584 rev2y ago](https://www.amazon.com/dp/B0CZ53DPHR) [**Colgate 360 Charcoal Infused Toothbrush Floss-Tip Bristles Soft (Colors Vary) - Pack of 6**Colgate**$13.40**71 rev3y ago](https://www.amazon.com/dp/B0BCD2KHT4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YD WINGTAI Bamboo Toothbrush Biodegradable WoodenToothbrushes 12pack Natural Travel Size Organic Charcoal Tooth Brush**YD WINGTAI**$7.16**4.3★**▲ 106%**](https://www.amazon.com/dp/B0FW9T5VPX) [**GuruNanda Butter on Gums Charcoal Toothbrush - 8000+ SoftexTM Bristles for Sensitive Teeth & Gums Aids in Teeth Whitening Extra Soft (6 Count)**GuruNanda**$5.75**4.7★**▲ 31%**](https://www.amazon.com/dp/B0D5ZX5DJ7) [**Biodegradable Eco-Friendly Natural Bamboo Charcoal Toothbrushes - Pack of 4 - Numbered - Charcoal Infused Bristles**Zeek's Naturals LLC**$9.37**4.4★**▲ 18%**](https://www.amazon.com/dp/B07WFXB48Q) [**Oral B Cavity Defense 123 Soft Black Toothbrush (Pack of 4) - India - Assorted Colours**Oral-B**$7.41**4.2★**▲ 16%**](https://www.amazon.com/dp/B073H63NCN) [**Oral-B 3D White Charcoal Manual Toothbrush 2-Pack Medium Bristles Teeth Whitening Brushes for Adults**Oral-B**$6.82**4.7★**— 8%**](https://www.amazon.com/dp/B07MH9CH76)
**~~View all trending →~~**
## **What buyers say about charcoal toothbrushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Buttery soft”*
**Quality-Overall**16%
*“Good quality toothbrushes”*
**Value For Money**11%
*“Good value for money”*
**Tooth Brightening**6%
*“helps whiten as well”*
**Ease Of Cleaning**5%
*“Cleans Really Well”*
**Brush Quality**5%
*“Super soft bristles”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Cleansing**4%
*“Squeaky clean”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**3%
*“durable bristles”*
### **What buyers complain about **
**Hard Feel**19%
*“Not super soft”*
**Ease Of Cleaning**9%
*“It's also a bit hard to clean”*
**Size-Overall**8%
*“A little big”*
**Quality-Overall**7%
*“Cheaply made”*
**Durability**7%
*“It first it felt like the were going to break”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Value For Money**4%
*“Got pricier”*
**Ease Of Use**3%
*“easily pulled out”*
**Material Quality**3%
*“The bristles are nylon( plastic) not bamboo”*
**Color**3%
*“2 were black”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Size-Overall**15%
**Hard Feel**10%
**Value For Money**6%
**Color**5%
**Brush Quality**4%
**Soft Feel**4%
**Quality-Overall**4%
**Functionality-Overall**3%
**Material Quality**3%
## **Common questions**
- **Is charcoal toothbrushes profitable to sell on Amazon United States?**
- The niche generates $254K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the charcoal toothbrushes niche?**
- 6 brands and 71 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in charcoal toothbrushes?**
- Top complaints mined from reviews: Hard Feel, Ease Of Cleaning, Size-Overall. The return rate is 0.3%.
- **When does demand for charcoal toothbrushes peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the charcoal toothbrushes niche?**
- Listings span $5.75–$13.40; the average listing price is $8.16 (sweet spot $15–$100). The average incumbent carries 7,377 reviews — the moat a new listing must climb.
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