---
title: "Chamomile Capsules — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/chamomile-capsules"
last_updated: "2026-08-10T21:33:30.009Z"
locale: en
meta:
description: "Niche score 47/100 · $68K/yr market · 38K searches/yr · $16.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $68K/yr market · 38K searches/yr · $16.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chamomile Capsules — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **chamomile capsules**
**Skip it**
A small market ($68K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 20Conversion 90Competition 18Returns 100Price range 72Avg price 79Brand share 35Review moat 77Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.77**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****452.36**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.89–$27.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$68K**
$68K/yr · 38K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, chamomile capsules is a $68K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chamomile capsules market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#541**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**11%**
- Nutricost24% - Vitamatic20% - Horbäach20% - SOLARAY12% - Nature's Way8% - Wild & Organic6% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
10K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/chamomile-capsules/trend)
## **Top chamomile capsules search terms**
- **chamomile supplement**18K/yr-10.8%8.0% conv. - **chamomile capsules**13K/yr-10.2%9.7% conv. - **chamomile pills**7K/yr-11.5%9.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/chamomile-capsules/search-terms)
## **Top chamomile capsules products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$20K40%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutricost Chamomile 750mg 240 Vegetarian Capsules 120 Serv Gluten-Free**Nutricost**$15.78**4.6★340 rev](https://www.amazon.com/dp/B09QPFVLQ5) [2**Vitamatic Chamomile 250 mg Capsules Concentrated Herbal Supplement Vegetarian Non-GMO Gluten-Free 240 Count**Vitamatic**$9.89**4.6★172 rev](https://www.amazon.com/dp/B0DW428VK2) [3**Horbach Chamomile Flower Extract | 200 Pills**Horbäach**$12.96**4.5★755 rev](https://www.amazon.com/dp/B08YRZ4VWX) [4**Natures Way Chamomile Flower Traditionally Used to Calm Restlessness* 700 mg per 2-Capsule Serving Non-GMO Project Verified No Gluten 100 Vegan Capsules (Packaging May Vary)**Nature's Way**$12.58**4.5★995 rev](https://www.amazon.com/dp/B0006U3QJQ) [5**SOLARAY Chamomile Soothing Support for Digestion Respiratory Tract and Relaxation 100 Servings 100 VegCaps**SOLARAY**$10.03**4.4★261 rev](https://www.amazon.com/dp/B0011FPIK0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamatic Chamomile 250 mg Capsules Concentrated Herbal Supplement Vegetarian Non-GMO Gluten-Free 240 Count**Vitamatic**$9.89**172 rev1y ago](https://www.amazon.com/dp/B0DW428VK2) [**SOLARAY Chamomile Extract 325 mg - Traditional Herbal Support - Standardized to 2% Apigenin an Antioxidant and Flavonoid - Vegan Gluten Free Made Without Soy 60-Day Guarantee 30 Serv 30 VegCaps**SOLARAY**$15.48**53 rev1y ago](https://www.amazon.com/dp/B0DPLNMB4D) [**Wild & Organic Chamomile Capsules 800 mg - Relaxation & Digestive Support - Herb Chamomile Powder Supplement - Matricaria Recutita Flower - Vegan No Fillers Non-GMO - 90 Count**Wild & Organic**$22.16**114 rev1y ago](https://www.amazon.com/dp/B0DNRJL9XS) [**Wild & Organic Chamomile Extract Capsules 800 mg - Relaxation & Digestive Support - Chamomile Flower Extract Supplement - Matricaria Recutita Herb - Vegan No Fillers Non-GMO - 120 Count**Wild & Organic**$24.51**114 rev1y ago](https://www.amazon.com/dp/B0DNRGXKWN) [**BulkSupplements.com Chamomile Extract Capsules - Chamomile Supplement from Chamomile Flowers - Gluten Free 2 Capsules per Serving 360 Count (Pack of 1)**BulkSupplements**$27.96**40 rev2y ago](https://www.amazon.com/dp/B0BRBP1MQ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wild & Organic Chamomile Extract Capsules 800 mg - Relaxation & Digestive Support - Chamomile Flower Extract Supplement - Matricaria Recutita Herb - Vegan No Fillers Non-GMO - 120 Count**Wild & Organic**$24.51**4.6★**▲ 152%**](https://www.amazon.com/dp/B0DNRGXKWN) [**SOLARAY Chamomile Soothing Support for Digestion Respiratory Tract and Relaxation 100 Servings 100 VegCaps**SOLARAY**$10.03**4.4★**▲ 78%**](https://www.amazon.com/dp/B0011FPIK0) [**Swanson Chamomile Flower Extract 500 Milligrams Standardized to 1.2% Apigenin 6 mg per Capsule 60 Capsules**Swanson**$14.08**4.3★**▲ 71%**](https://www.amazon.com/dp/B0017OAIM8) [**Apigenin Supplement - 50mg per Capsule 120 Count (Powerful Bioflavonoid Found in Chamomile Tea for Relaxation Sleep and Mood) Senolytic Flavonols for Aging (Gluten Free) by Double Wood**Double Wood Supplements**$23.43**4.4★**▲ 54%**](https://www.amazon.com/dp/B09DGTBBSF) [**Wild & Organic Chamomile Capsules 800 mg - Relaxation & Digestive Support - Herb Chamomile Powder Supplement - Matricaria Recutita Flower - Vegan No Fillers Non-GMO - 90 Count**Wild & Organic**$22.16**4.6★**▲ 25%**](https://www.amazon.com/dp/B0DNRJL9XS)
**~~View all trending →~~**
## **What buyers say about chamomile capsules**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**30%
*“Deep Sleep”*
**Quality-Overall**14%
*“High quality Full Spectrum CBD gummies way more effective”*
**Soothing Effect**9%
*“Very calming”*
**Efficiency**9%
*“Works well”*
**Side Effects**7%
*“Had no affect on me”*
**Ease Of Chewing/Swallowing**4%
*“easy to swallow”*
**Stress/Anxiety**4%
*“Great for a family members panic attacks”*
**Value For Money**3%
*“Great value for money”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Magnesium**2%
*“Send like the work well with magnesium”*
### **What buyers complain about **
**Sleep Quality**45%
*“I have trouble sleeping”*
**Functionality-Overall**17%
*“It doesn't work”*
**Dosage**6%
*“I'm not sure I can tell any difference between taking these”*
**Value For Money**4%
*“Waste of money”*
**Vitamin**2%
*“I dont expect miracles from supplements”*
**Side Effects**2%
*“Zero effect, even with two full-dropper dose before bed”*
**Blood Sugar Level**2%
*“Worthless sugar-water”*
**Taste-Overall**2%
*“dont like the taste”*
**Allergies**1%
*“Allergic Reaction”*
### **Top return reasons **
**Acid Regulator/Stomach Ache Relief**50%
**Functionality-Overall**50%
## **Common questions**
- **Is chamomile capsules profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 14 tracked products. 90-day search growth is -10.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the chamomile capsules niche?**
- 10 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in chamomile capsules?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.
- **When does demand for chamomile capsules peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the chamomile capsules niche?**
- Listings span $9.89–$27.96; the average listing price is $16.77 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.
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