---
title: "Center Pull Paper Towels — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/center-pull-paper-towels"
last_updated: "2026-08-10T21:23:02.670Z"
locale: en
meta:
description: "Niche score 59/100 · $1.0M/yr market · 114K searches/yr · $40.51 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.0M/yr market · 114K searches/yr · $40.51 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Center Pull Paper Towels — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **center pull paper towels**
**Launch it**
A $1.0M/yr market growing +10.3% this quarter with returns at 0.2% — clears our launch bar.
Market size 78Growth 38Conversion 100Competition 10Returns 99Price range 95Avg price 95Brand share 11Review moat 61Quality gap 65
**Conversion**
**Incredible****22.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$40.51**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$28.42–$58.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 114K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,050.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, center pull paper towels is a $1.0M/yr Amazon United States market (114K searches/yr). The top 5 brands hold 96% of demand. Verdict: Launch it — 59/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **center pull paper towels market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **22.6%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **98 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**129**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**2%**
- Amazon Basics42% - Boardwalk24% - Tork17% - Georgia-Pacific10% - Great Lakes3% - Cascades PRO2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/center-pull-paper-towels/trend)
## **Top center pull paper towels search terms**
- **center pull paper towels**62K/yr+15.1%21.0% conv. - **center pull paper towels 6 rolls/case**15K/yr+3.4%18.2% conv. - **centerpull paper towel**11K/yr-1.9%17.2% conv. - **center pull towels**7K/yr+11.1%16.5% conv. - **marathon center pull paper towels**5K/yr-3.8%5.3% conv. - **sofpull center pull paper towels**4K/yr+12.6%21.9% conv. - **centerpull paper towels**3K/yr+57.8%17.6% conv. - **soft pull paper towels**4K/yr-14.8%16.1% conv. - **pull down paper towels**3K/yr+8.5%17.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/center-pull-paper-towels/search-terms)
## **Top center pull paper towels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$157K30%$313K45%$470K60%$626K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)**Amazon Basics**$30.46**4.3★2,861 rev](https://www.amazon.com/dp/B07KX1XNJR) [2**Boardwalk BWK6400 6400 Center-Pull Hand Towels 2-Ply Perforated 7 7/8 x 10 600 Sheets Per Roll (Case of 6 Rolls)**Boardwalk**$28.42**4.2★473 rev](https://www.amazon.com/dp/B0040ZOMLE) [3**Tork Centerfeed Hand Towel White M23 One-at-a-time Dispensing 6 x 530 Towels RC530**Tork**$45.45**4.6★671 rev](https://www.amazon.com/dp/B0146LWTG6) [4**SofPull Centerpull Regular by Georgia-Pacific PRO Premium Paper Towel Dispenser Refills White 324 Sheets Per Roll 6 Rolls Per Case 28124**Georgia-Pacific**$54.33**4.5★3,943 rev](https://www.amazon.com/dp/B0017DETBA) [5**Boardwalk Bathroom Center-Pull Disposable Hand Paper Towel Roll 2-Ply 7.6 x 8.9 600/Roll 6/Carton White**Boardwalk**$29.36**4.4★677 rev](https://www.amazon.com/dp/B06XT43FZN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cascades PRO Select Centerpull Hand Towel 2-Ply - Center Pull Paper Towel for Dispensers - Universal Fit - Premium Bulk - 600 Sheets/Roll 6 Rolls / Box - H153 - White**Cascades PRO**$38.66**29 rev1y ago](https://www.amazon.com/dp/B0F6D9XCYG) [**EZ-Pull Premium 2ply+ Centerpull Centerfeed Paper Hand Towels FSC certified white 6 rolls x 600 sheets P2C600**EZPULL**$53.35**194 rev2y ago](https://www.amazon.com/dp/B0D38F26L7) [**Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)**Amazon Basics**$30.46**2,861 rev7y ago](https://www.amazon.com/dp/B07KX1XNJR) [**Boardwalk Bathroom Center-Pull Disposable Hand Paper Towel Roll 2-Ply 7.6 x 8.9 600/Roll 6/Carton White**Boardwalk**$29.36**677 rev9y ago](https://www.amazon.com/dp/B06XT43FZN) [**Tork Soft Centerfeed Hand Towel White M2 High Absorbency 6 x 600 Sheets 121204**Tork**$58.20**340 rev9y ago](https://www.amazon.com/dp/B071HPDHN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boardwalk BWK6415 Center-Pull Hand Towels 2-Ply Perforated 7-7/8 x 10 660 per Roll (Case of 6 Rolls)**Boardwalk**$33.42**4.3★**▲ 87%**](https://www.amazon.com/dp/B01CFMOB5K) [**Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)**Amazon Basics**$30.46**4.3★**▲ 28%**](https://www.amazon.com/dp/B07KX1XNJR) [**Tork Soft Centerfeed Hand Towel White M2 High Absorbency 6 x 600 Sheets 121204**Tork**$58.20**4.6★**▲ 21%**](https://www.amazon.com/dp/B071HPDHN1) [**Cascades PRO Select Centerpull Hand Towel 2-Ply - Center Pull Paper Towel for Dispensers - Universal Fit - Premium Bulk - 600 Sheets/Roll 6 Rolls / Box - H153 - White**Cascades PRO**$38.66**4.0★**▲ 13%**](https://www.amazon.com/dp/B0F6D9XCYG) [**EZ-Pull Premium 2ply+ Centerpull Centerfeed Paper Hand Towels FSC certified white 6 rolls x 600 sheets P2C600**EZPULL**$53.35**4.3★**— 9%**](https://www.amazon.com/dp/B0D38F26L7)
**~~View all trending →~~**
## **What buyers say about center pull paper towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Worth the buy”*
**Quality-Overall**24%
*“The quality is good, very absorbent”*
**Absorbency**7%
*“Absorbent, and Great Value”*
**Soft Feel**7%
*“These are soft, true”*
**Durability**6%
*“Durable”*
**Ease Of Cleaning**5%
*“making them cost-effective for everyday cleaning”*
**Ease Of Use**5%
*“OK for use”*
**Thickness**3%
*“They are pretty thick and dry well”*
**Advertised Vs Actual Product**2%
*“performs exactly as expected”*
**Size-Overall**2%
*“Perfect fit to our center pull”*
### **What buyers complain about **
**Quality-Overall**30%
*“I dont know how this got by quality control”*
**Thickness**12%
*“I just couldn't figure out why one was thicker”*
**Ease Of Cleaning**8%
*“If you need these for cleaning purposes I dont recommend these”*
**Durability**8%
*“will fall apart”*
**Size-Overall**5%
*“Sheet size has been REDUCED making them useless for a kitchen”*
**Value For Money**5%
*“the price went up”*
**Thin**5%
*“Making it thinner”*
**Advertised Vs Actual Product**5%
*“Not what is pictured or described”*
**Ease Of Use**3%
*“can be very difficult to remove center core when installing in towel dispensers”*
**Dispensing Mechanism**3%
*“they're a headache to install into the dispenser for that reason alone”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**15%
**Quality-Overall**6%
**Compatibility-Overall**5%
**Functionality-Overall**3%
**Value For Money**3%
**Thin**2%
**Absorbency**1%
**Material Quality**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is center pull paper towels profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 10 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Launch it (59/100).
- **How competitive is the center pull paper towels niche?**
- 7 brands and 129 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in center pull paper towels?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Ease Of Cleaning. The return rate is 0.2%.
- **When does demand for center pull paper towels peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the center pull paper towels niche?**
- Listings span $28.42–$58.20; the average listing price is $40.51 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.
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