---
title: "Cefaly — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cefaly"
last_updated: "2026-08-11T00:42:32.845Z"
locale: en
meta:
description: "Niche score 35/100 · $94K/yr market · 143K searches/yr · $56.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $94K/yr market · 143K searches/yr · $56.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cefaly — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **cefaly**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 24Growth 22Conversion 15Competition 16Returns 32Price range 93Avg price 91Brand share 23Review moat 23Quality gap 82
**Price range**
**Great****$12.83–$97.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$56.24**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$94K**
$94K/yr · 143K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****6,912.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cefaly is a $94K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 35/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cefaly market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$112K–$141K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#517**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **17.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**7%**
- HeadaTerm67% - RENPHO11% - TLINNA5% - JAN & JUL4% - comrelax4% - Comfytemp3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/cefaly/trend)
## **Top cefaly search terms**
- **cefaly migraine device**35K/yr-18.0%0.9% conv. - **cefaly**28K/yr+4.5%0.6% conv. - **head massager for migraines**15K/yr+30.5%0.9% conv. - **migraine head massager**12K/yr+14.0%0.8% conv. - **forehead massager**10K/yr-8.7%1.0% conv. - **migraine device**6K/yr+10.3%0.5% conv. - **headache relief device**7K/yr-16.4%0.6% conv. - **cefaly device**6K/yr-26.8%0.3% conv. - **headaterm 2 migraine device**4K/yr-12.1%6.2% conv. - **headaterm**4K/yr-16.1%3.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/cefaly/search-terms)
## **Top cefaly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$28K45%$42K60%$57K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +6*Electrodes)**HeadaTerm**$97.76**3.8★199 rev](https://www.amazon.com/dp/B0DDJC6WYB) [2**HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +3*Electrodes)**HeadaTerm**$82.10**3.8★199 rev](https://www.amazon.com/dp/B0F9KF1M12) [3**TLINNA Head Massager Scalp Massager Relief Headaches Fatigue Stress Sleep aid Hangover with Airbag Kneading Constant Temperature Hot Compress for Head (Sky Blue)**TLINNA**$54.28**4.5★424 rev](https://www.amazon.com/dp/B0D2QN7TTB) [4**JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5T Purple)**JAN & JUL**$22.79**4.8★2,193 rev](https://www.amazon.com/dp/B09NYMYGWX) [5**RENPHO Eye Massager with Heat FSA Eligible HSA Gifts for Men Women Eyeris 1 Eye Massager with Remote Sleep Mask for Relieves Head Tension Soothe & Refresh Enhance Rest White**RENPHO**$53.80**4.4★17,782 rev](https://www.amazon.com/dp/B088BJ8B1G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TLINNA Head Massager Scalp Massager Relief Headaches Fatigue Stress Sleep aid Hangover with Airbag Kneading Constant Temperature Hot Compress for Head (Sky Blue)**TLINNA**$54.28**424 rev3mo ago](https://www.amazon.com/dp/B0D2QN7TTB) [**TENS 7000 Migraine Relief Device Migraine Relief Wearable for Migraines and Migraa Drug-Free Pain Relief Product**TENS 7000**$89.10**4 rev11mo ago](https://www.amazon.com/dp/B0DVZSJJ8C) [**comrelax Head Massager for Headaches Eye Massager with Heat Electric Rechargeable Head and Eye Massage Tool for Stress Relief Migraine Relief Massager for Forehead 6 Zone Kneading**comrelax**$66.62**61 rev11mo ago](https://www.amazon.com/dp/B0FKBY9B4X) [**HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +3*Electrodes)**HeadaTerm**$82.10**199 rev1y ago](https://www.amazon.com/dp/B0F9KF1M12) [**HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +6*Electrodes)**HeadaTerm**$97.76**199 rev1y ago](https://www.amazon.com/dp/B0DDJC6WYB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5T Purple)**JAN & JUL**$22.79**4.8★**▲ 243%**](https://www.amazon.com/dp/B09NYMYGWX) [**sticro Form Fitting Heated Headache Cap 3 Temp Settings Steam Migraine Hat Heated Eye Mask for Dry Eyes Sinus Pressure Relief Tension Headache (Large)**sticro**$30.89**4.4★**▲ 225%**](https://www.amazon.com/dp/B0BTVZNTW9) [**TLINNA Head Massager Scalp Massager Relief Headaches Fatigue Stress Sleep aid Hangover with Airbag Kneading Constant Temperature Hot Compress for Head (Sky Blue)**TLINNA**$54.28**4.5★**▲ 211%**](https://www.amazon.com/dp/B0D2QN7TTB) [**Comfytemp Wireless TENS Unit Machine for Pain Relief FSA Eligible TENS Unit Muscle Stimulator with 2 Sets 30 Modes HSA TENS Device for Back Rechargeable Portable with APP Control Fathers Day Gift**Comfytemp**$36.19**4.3★**▲ 118%**](https://www.amazon.com/dp/B0CLV5S4ZK) [**TENS 7000 Migraine Relief Device Migraine Relief Wearable for Migraines and Migraa Drug-Free Pain Relief Product**TENS 7000**$89.10**2.9★**▲ 54%**](https://www.amazon.com/dp/B0DVZSJJ8C)
**~~View all trending →~~**
## **What buyers say about cefaly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**10%
*“Very good product works as described”*
**Massage Quality**7%
*“the massage feels amazing”*
**Soothing Effect**7%
*“Soothing”*
**Value For Money**6%
*“Great value”*
**Efficiency**5%
*“Works well”*
**Ease Of Use**5%
*“Easy to use”*
**Eye-Hygiene**5%
*“Great for addressing dry eye”*
**Sleep Quality**4%
*“it helps me go to sleep faster”*
**Heating Element**4%
*“The heat feels soothing”*
**Comfort-Overall**4%
*“Comfortable fit”*
### **What buyers complain about **
**Functionality-Overall**9%
*“it barely worked”*
**Charging**8%
*“Straight out of the box it wont charge”*
**Durability**6%
*“Doesnt last”*
**Massage Quality**5%
*“The massage is uncomfortable”*
**Battery Life**4%
*“Battery doesn't last”*
**Smell**4%
*“Smells like chemicals”*
**Value For Money**4%
*“Waste of money”*
**Heating**3%
*“Heat Broke after few months”*
**Ease Of Use**3%
*“Its almost impossible to turn on”*
**Pain Relief-Overall**3%
*“No pain relief”*
### **Top return reasons **
**Functionality-Overall**16%
**Size-Overall**13%
**Comfort-Overall**10%
**Advertised Vs Actual Product**8%
**Massage Quality**7%
**Charging**6%
**Heating**4%
**Value For Money**3%
**Compression**3%
**Product Condition**3%
## **Common questions**
- **Is cefaly profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 12 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the cefaly niche?**
- 9 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in cefaly?**
- Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 4.5%.
- **When does demand for cefaly peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cefaly niche?**
- Listings span $12.83–$97.76; the average listing price is $56.24 (sweet spot $15–$100). The average incumbent carries 6,912 reviews — the moat a new listing must climb.
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