---
title: "Cedar Air Freshener — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cedar-air-freshener"
last_updated: "2026-08-10T21:35:46.909Z"
locale: en
meta:
description: "Niche score 39/100 · $44K/yr market · 96K searches/yr · $14.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $44K/yr market · 96K searches/yr · $14.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cedar Air Freshener — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **cedar air freshener**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 13Conversion 39Competition 76Returns 99Price range 62Avg price 71Brand share 0Review moat 19Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.52**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.71–$36.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****15,910.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-24.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 96K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cedar air freshener is a $44K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cedar air freshener market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$87K–$116K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **27%**
- **Out of stock**
- **21.8%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**3 **—flat
**Sellers**
**174**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 84%
**Open market**
**0%**
- Febreze55% - Glade44% - Generic1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/cedar-air-freshener/trend)
## **Top cedar air freshener search terms**
- **febreze wood scent**15K/yr+19.5%1.3% conv. - **glade cashmere woods spray**11K/yr-14.6%12.8% conv. - **febreze wood**14K/yr-16.9%1.6% conv. - **cozy campfire febreze**7K/yr-24.7%1.2% conv. - **febreze plugins refill wood**6K/yr+5.9%4.1% conv. - **febreze cozy campfire**8K/yr-41.6%1.9% conv. - **febreze air spray wood**5K/yr-16.0%2.7% conv. - **febreze air wood**3K/yr+11.9%1.4% conv. - **cashmere woods spray**5K/yr-50.1%10.1% conv. - **febreze air spray wood scent**4K/yr-50.3%2.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/cedar-air-freshener/search-terms)
## **Top cedar air freshener products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$5K16%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$9.71**4.4★776 rev](https://www.amazon.com/dp/B0G836BJZH) [2**Febreze Plug In Scented Oil Refills Wood Scent Odor-Eliminating Plug Air Freshener 2 Refill**Febreze**$20.35**4.6★103 rev](https://www.amazon.com/dp/B0F45WTJBX) [3**Glade Automatic Spray Refill Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 3 Count**Glade**$15.85**4.7★40,086 rev](https://www.amazon.com/dp/B07QMBBQ3G) [4**Glade Automatic Spray Refill Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 2 Count**Glade**$9.75**4.7★40,376 rev](https://www.amazon.com/dp/B00MVEJTGE) [5**Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Mountain Scent Purple 8.8oz (Pack of 3)**Febreze**$10.65**4.7★69,347 rev](https://www.amazon.com/dp/B0BS4G1MGX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Mountain Scent 8.1oz (Pack of 3)**Febreze**$11.32**660 rev5mo ago](https://www.amazon.com/dp/B0FVNLY762) [**Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$9.71**776 rev6mo ago](https://www.amazon.com/dp/B0G836BJZH) [**Glade Air Freshener Room Spray Cozy Vanilla Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$8.85**776 rev6mo ago](https://www.amazon.com/dp/B0G83GNMS8) [**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Vanilla Suede 8.1oz 2ct**Febreze**$6.33**746 rev8mo ago](https://www.amazon.com/dp/B0FXH53L7X) [**Glade Odor Fighting Soft Mist Air Freshener Room Spray Cashmere Woods 7.3oz. 1 count**Glade**$1.71**30 rev9mo ago](https://www.amazon.com/dp/B0FR9VTHVM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$9.71**4.4★**▲ 247%**](https://www.amazon.com/dp/B0G836BJZH) [**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Mountain Scent 8.1oz (Pack of 3)**Febreze**$11.32**4.8★**▲ 229%**](https://www.amazon.com/dp/B0FVNLY762) [**Glade Air Freshener Room Spray Cozy Vanilla Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$8.85**4.4★**▲ 224%**](https://www.amazon.com/dp/B0G83GNMS8) [**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Vanilla Suede 8.1oz 2ct**Febreze**$6.33**4.6★**▲ 188%**](https://www.amazon.com/dp/B0FXH53L7X) [**Glade Odor Fighting Soft Mist Air Freshener Room Spray Cashmere Woods 7.3oz. 1 count**Glade**$1.71**4.8★**▲ 101%**](https://www.amazon.com/dp/B0FR9VTHVM)
**~~View all trending →~~**
## **What buyers say about cedar air freshener**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Refreshing scent”*
**Value For Money**7%
*“Great deal”*
**Spray/Flow**3%
*“Great spray”*
**Quality-Overall**2%
*“Excellent product”*
**Durability**2%
*“the cans last a surprisingly long time so it is really good value”*
**Advertised Vs Actual Product**2%
*“Works as intended”*
**Ease Of Use**2%
*“Easy to use”*
**Freshness**1%
*“Delightful freshness”*
**Size-Overall**1%
*“The bottles are a good size”*
**Strength**1%
*“Not overpowering or too weak”*
### **What buyers complain about **
**Smell**53%
*“very unpleasant smell”*
**Value For Money**6%
*“WASTE of MONEY”*
**Durability**4%
*“the trigger broke”*
**Leak-Proof**3%
*“Leaks oil”*
**Quality-Overall**2%
*“Poorly made”*
**Strength**2%
*“Much too strong”*
**Ease Of Use**1%
*“Thus unable to use”*
**Functionality-Overall**1%
*“Does not work right”*
**Taste-Overall**1%
*“These flavors Stunk”*
**Battery Life**1%
*“Battery waste fast”*
### **Top return reasons **
**Smell**56%
**Leak-Proof**13%
**Size-Overall**9%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**3%
**Value For Money**3%
**Functionality-Overall**3%
**Dispensing Mechanism**1%
**Product Condition**1%
**Shape/Style**1%
## **Common questions**
- **Is cedar air freshener profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 33 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the cedar air freshener niche?**
- 3 brands and 174 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cedar air freshener?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- **When does demand for cedar air freshener peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cedar air freshener niche?**
- Listings span $1.71–$36.29; the average listing price is $14.52 (sweet spot $15–$100). The average incumbent carries 15,910 reviews — the moat a new listing must climb.
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