---
title: "Cbd Stick — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cbd-stick"
last_updated: "2026-08-10T20:45:23.784Z"
locale: en
meta:
description: "Niche score 48/100 · $46K/yr market · 27K searches/yr · $45.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $46K/yr market · 27K searches/yr · $45.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cbd Stick — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **cbd stick**
**Skip it**
A small market ($46K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 40Conversion 47Competition 40Returns 96Price range 49Avg price 95Brand share 42Review moat 38Quality gap 68
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$45.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$15.15–$187.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,661.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$46K**
$46K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, cbd stick is a $46K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cbd stick market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$91K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#211**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**14%**
- ZEN27% - NEVISS25% - Medical Miracles15% - Arvesa7% - Legend's Creek6% - Premium Hemp Extract Daily6% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
700500Prime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/cbd-stick/trend)
## **Top cbd stick search terms**
- **papa and barkley relief balm**7K/yr+4.1%0.3% conv. - **hemp balm**6K/yr+24.8%4.2% conv. - **hemp salve**6K/yr-10.6%6.3% conv. - **zen hemp balm**4K/yr+59.5%1.4% conv. - **zen hemp balm pain relief**2K/yr+78.5%1.8% conv. - **zen sports balm**2K/yr-35.0%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/cbd-stick/search-terms)
## **Top cbd stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NEVISS (2 Pack) Organic Hmp Balm 10000 MG - 2 Fl Oz**NEVISS**$23.99**4.3★997 rev](https://www.amazon.com/dp/B092DSYKGV) [2**ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack**ZEN**$38.11**4.5★9 rev](https://www.amazon.com/dp/B0FC64CYLD) [3**ZEN Sports Balm with Narayani Oil- Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting (Pack of 3)**ZEN**$35.33**4.4★280 rev](https://www.amazon.com/dp/B0FKMTXD8V) [4**Legends Creek Farm Herbal Salve - Healing Ointment with Hemp Oil Comfrey & Myrrh- Natural Balm for Chapped Skin Scrapes & Rashes - 1oz. Healing Balm Handmade in USA (All-Purpose Hemp S.)**Legend's Creek**$15.55**4.4★4,024 rev](https://www.amazon.com/dp/B079C5X8N9) [5**Medical Miracles Hemp Salve 1000 mg Extra Strength Topical Skin Balm Smooth Non-Greasy Feel Fast-Absorbing Daily Use 2 oz**Medical Miracles**$49.21**4.2★1,502 rev](https://www.amazon.com/dp/B07SSVZ8QV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZEN Womens Relief Balm Soothing Aromatherapy Balm with Jasmine & 11 Essential Oils for Relaxation & Comfort (Pack of 5)**ZEN**$54.94**357 rev1y ago](https://www.amazon.com/dp/B0FG2JL1FS) [**ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack**ZEN**$38.11**9 rev1y ago](https://www.amazon.com/dp/B0FC64CYLD) [**ZEN Sports Balm with Narayani Oil- Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting (Pack of 3)**ZEN**$35.33**280 rev1y ago](https://www.amazon.com/dp/B0FKMTXD8V) [**Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz**Hearth and Homestead**$29.07**14,086 rev3y ago](https://www.amazon.com/dp/B0BJMSH4JX) [**ZEN Sports Balm with Narayani Oil- Soothes Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting - 1.1 lbs (Pack of 1)**ZEN**$120.00**280 rev3y ago](https://www.amazon.com/dp/B0BX94MHR3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZEN Womens Relief Balm Soothing Aromatherapy Balm with Jasmine & 11 Essential Oils for Relaxation & Comfort (Pack of 5)**ZEN**$54.94**4.3★**▲ 229%**](https://www.amazon.com/dp/B0FG2JL1FS) [**ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack**ZEN**$38.11**4.5★**▲ 122%**](https://www.amazon.com/dp/B0FC64CYLD) [**Medical Miracles| Hemp 1000 Mg Salve | Ideal for Hips Joints Neck Back Elbows Fingers Hands Knees| Pack of 2**Medical Miracles**$79.28**4.3★**▲ 71%**](https://www.amazon.com/dp/B07Z73LL8V) [**Natural Hemp Cream - Maximum Strength Gel - Hemp Cream with Arnica MSM Glucosamine Menthol Aloe Turmeric Boswellia - Fast Absorption Non-Greasy Lightweight - Advanced Formula - 4 oz**Arvesa**$19.13**4.3★**▲ 64%**](https://www.amazon.com/dp/B07SW9CYD1) [**Dr. Bronners - Organic Magic Balm - Arnica-Menthol Made w/Organic Beeswax & Hemp Oil Moisturizes & Soothes Hands Face & Body (2 oz 2-Pack)**Dr. Bronner's**$26.02**4.7★**▲ 56%**](https://www.amazon.com/dp/B0BRQX9SVY)
**~~View all trending →~~**
## **What buyers say about cbd stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great product I've order multiple times quality is consistent”*
**Smell**13%
*“Light smell”*
**Efficiency**9%
*“It works beautifully”*
**Joint Pain**8%
*“Reduced joint pain”*
**Value For Money**5%
*“reasonably priced”*
**Absorbency**5%
*“absorbable”*
**Muscle Pain Relief**3%
*“great product for easing muscle pain”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Brightness/Shine/Glow**2%
*“My face has a wonderful glow”*
**Weight Light**2%
*“This balm is light”*
### **What buyers complain about **
**Allergies**18%
*“causes skin irritation”*
**Smell**13%
*“Funky smell to it”*
**Value For Money**8%
*“Expensive”*
**Pain Relief-Overall**7%
*“No pain relief”*
**Functionality-Overall**7%
*“Didn't Work For Me”*
**Size-Overall**5%
*“Small jar”*
**Moist/Dry**5%
*“Dried up my skin”*
**Hard Feel**2%
*“was rough a bit”*
**Advertised Vs Actual Product**2%
*“Does not work as advertised”*
**Quality-Overall**1%
*“not as good as some I have used”*
### **Top return reasons **
**Smell**25%
**Functionality-Overall**20%
**Advertised Vs Actual Product**12%
**Size-Overall**7%
**Joint Pain**5%
**Moist/Dry**4%
**Value For Money**3%
**Leak-Proof**3%
**Material Quality**2%
**Absorbency**2%
## **Common questions**
- **Is cbd stick profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 22 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the cbd stick niche?**
- 13 brands and 22 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in cbd stick?**
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.8%.
- **When does demand for cbd stick peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cbd stick niche?**
- Listings span $15.15–$187.73; the average listing price is $45.46 (sweet spot $15–$100). The average incumbent carries 2,662 reviews — the moat a new listing must climb.
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