---
title: "cbd cream — $3.6M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cbd-cream"
last_updated: "2026-07-20T18:50:03.439Z"
locale: en
meta:
description: "cbd cream clears our launch bar: a $3.6M/yr market growing +15.1% this quarter with returns at 0.2%. Data updated Jul 2026."
"og:description": "cbd cream clears our launch bar: a $3.6M/yr market growing +15.1% this quarter with returns at 0.2%. Data updated Jul 2026."
"og:title": "cbd cream — $3.6M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **cbd cream**
**Launch it**
A $3.6M/yr market growing +15.1% this quarter with returns at 0.2% — clears our launch bar.
Market size 96Growth 44Conversion 81Competition 53Returns 99Price range 95Avg price 95Brand share 15Review moat 25Quality gap 79
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$3.6M**
$3.6M/yr · 1.5M searches
**Avg price**
**Incredible****$27.87**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.58–$88.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,181.19**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cbd cream is a $3.6M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 94% of demand. Verdict: Launch it — 67/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$3.5M–$4.2M**
- units × avg price
- **Launch success**
- **—**
- 1 of 2 new (360d)
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#406**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **135 days**
## **Competition**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**3%**
- Hempvana68% - Arvesa11% - BulbHead8% - 5kind clinical skincare4% - Healpark4% - Premium Hemp Extract Daily3% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/cbd-cream/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$182K10%$364K15%$546K20%$728K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hempvana Lidocaine 5% Relief Cream Maximum Strength Targeted Long-Lasting Relief Strong Cream Numbs Irritated Nerves for Fast Anorectal Relief Non-Greasy.**Hempvana**$20.00**4.3★6,013 rev](https://www.amazon.com/dp/B0CCZTPLTX) [2**Hempvana Maximum Strength Relief Cream. Hemp Seed Oil for Muscles & Joints AS SEEN ON TV Odor-Free Non-Greasy Long-Lasting Relief**Hempvana**$19.96**4.4★2,045 rev](https://www.amazon.com/dp/B0999NCBMC) [3**Hempvana Arthritis Pain Relief Gel Ultra-Strength for Arthritis in Muscles & Joints. Enriched with Hemp Seed Oil AS SEEN ON TV. Non-Greasy. Targeted Long-Lasting Relief. Works Fast 3 Oz.**Hempvana**$18.94**4.3★2,442 rev](https://www.amazon.com/dp/B098KCKKM2) [4**BulbHead As Seen On TV Hempvana Original Relief Cream Maximum Strength The Hemp Cream for Muscle Joint Back Knee Shoulder Neck Elbow Hand Foot**BulbHead**$19.90**4.2★7,846 rev](https://www.amazon.com/dp/B07HBCS7WY) [5**Hempvana Platinum 5% Lidocaine Relief Cream Maximum Strength AS SEEN ON TV Strongest Cream Numbs Irritated Nerves for Fast Relief Non-Greasy. Targeted Long-Lasting Relief. Enriched with Hemp**Hempvana**$40.11**4.1★376 rev](https://www.amazon.com/dp/B0F2G3BKT5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hemp Cream - Maximum Strength Lotion - Gel with Arnica Glucosamine MSM Menthol Aloe Vera Hemp Oil Turmeric - Fast Absorption Long-Lasting Non-Greasy Pleasant Scent Lightweight - 4.1 OZ**Arvesa**$14.58**103 rev4mo ago](https://www.amazon.com/dp/B0GNSCTQW3) [**Hempvana Epsom Salt Maximum Strength Pain Relief Cream w/ Hemp Seed Oil**Hempvana**$24.14**49 rev10mo ago](https://www.amazon.com/dp/B0FQ6TCJQD) [**Hempvana Platinum 5% Lidocaine Relief Cream Maximum Strength AS SEEN ON TV Strongest Cream Numbs Irritated Nerves for Fast Relief Non-Greasy. Targeted Long-Lasting Relief. Enriched with Hemp**Hempvana**$40.11**376 rev1y ago](https://www.amazon.com/dp/B0F2G3BKT5) [**Hempvana Platinum Lidocaine Ultra-Strength Relief Cream 4X Hemp Numbs Aggravated Nerves Long-Lasting Relief for Back Knees Shoulders & More. AS SEEN ON TV. Odor-Free Non-Greasy. Works Fast**Hempvana**$39.93**323 rev1y ago](https://www.amazon.com/dp/B0F2G283J2) [**Hempvana Platinum Ultra-Strength Nerve Relief Cream w/100% Pure Hemp Seed Oil AS-SEEN-ON-TV Relieves Nerve Pain Shooting Pain Tingling Muscle Cramps Joint Pain Tingling Crawling Sensations**Hempvana**$39.81**151 rev1y ago](https://www.amazon.com/dp/B0F2GCM2FG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hempvana Epsom Salt Maximum Strength Pain Relief Cream w/ Hemp Seed Oil**Hempvana**$24.14**3.9★**▲ 203%**](https://www.amazon.com/dp/B0FQ6TCJQD) [**Hemp Cream - Maximum Strength Lotion - Gel with Arnica Glucosamine MSM Menthol Aloe Vera Hemp Oil Turmeric - Fast Absorption Long-Lasting Non-Greasy Pleasant Scent Lightweight - 4.1 OZ**Arvesa**$14.58**4.2★**▲ 163%**](https://www.amazon.com/dp/B0GNSCTQW3) [**Hempvana Arthritis Pain Relief Gel Ultra-Strength for Arthritis in Muscles & Joints. Enriched with Hemp Seed Oil AS SEEN ON TV. Non-Greasy. Targeted Long-Lasting Relief. Works Fast 3 Oz.**Hempvana**$18.94**4.3★**▲ 63%**](https://www.amazon.com/dp/B098KCKKM2) [**Medical Miracles Hemp Relief Cream - Ideal Relief for Muscles HIPS Joints Neck Back Elbows Fingers Hands Knees (6000mg) New 4 OZ Size.**Medical Miracles**$88.70**3.9★**▲ 49%**](https://www.amazon.com/dp/B0BTWTF1WG) [**Hempvana Cream Ultra Strength Lidocaine Relief of Sore Muscles AS SEEN ON TV Achy Knees and More. Odor-Free & Enriched with Hemp Seed Oil**Hempvana**$20.10**4.3★**▲ 46%**](https://www.amazon.com/dp/B098KJ2XV2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**21%
*“was very effective”*
**Quality-Overall**16%
*“Excellent product that exceeded my expectations”*
**Smell**10%
*“Mild smell”*
**Pain Relief-Overall**8%
*“Good pain relieving cream”*
**Joint Pain**8%
*“Reduced joint pain”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Value For Money**6%
*“reasonably priced”*
**Muscle Pain Relief**2%
*“Great for sore muscles”*
**Ease Of Use**2%
*“Easy Peasy”*
**Sleep Quality**2%
*“Sleeping better”*
### **What buyers complain about **
**Functionality-Overall**23%
*“Poor Performance”*
**Pain Relief-Overall**17%
*“No Pain Relief”*
**Smell**11%
*“heavy smell”*
**Value For Money**8%
*“Too expensive”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Joint Pain**3%
*“It did absolutely nothing on arthritic joints”*
**Quality-Overall**2%
*“Poor Quality Control”*
**Durability**2%
*“doesnt last”*
**Strength**2%
*“Not very strong”*
**Allergies**2%
*“the itchy rash it causes”*
### **Top return reasons **
**Functionality-Overall**38%
**Advertised Vs Actual Product**16%
**Smell**13%
**Joint Pain**7%
**Ingredients-Overall**3%
**Leak-Proof**3%
**Pain Relief-Overall**3%
**Value For Money**2%
**Product Condition**2%
**Skin Health**2%
## **Common questions**
- **Is cbd cream profitable to sell on Amazon United States?**
- The niche generates $3.6M/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Launch it (67/100).
- **How competitive is the cbd cream niche?**
- 9 brands and 27 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in cbd cream?**
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Smell. The return rate is 0.2%.
- **When does demand for cbd cream peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cbd cream niche?**
- Listings span $14.58–$88.70; the average listing price is $27.87 (sweet spot $15–$100). The average incumbent carries 4,181 reviews — the moat a new listing must climb.
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