---
title: "Search terms — cavity toothpaste - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cavity-toothpaste/search-terms"
last_updated: "2026-08-10T22:14:45.468Z"
locale: en
meta:
  description: "Niche score 51/100 · $117K/yr market · 123K searches/yr. A deep review moat (14,662 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $117K/yr market · 123K searches/yr. A deep review moat (14,662 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cavity toothpaste - Flapen"
---

# **cavity toothpaste**

**Worth a look**

Shows low returns (0.3%), but a deep review moat (14,662 avg reviews) keeps it on the watch list.

Market size 27Growth 31Conversion 77Competition 67Returns 99Price range 49Avg price 55Brand share 64Review moat 19Quality gap 25

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$12.61**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$2.69–$26.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+4.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$117K**

$117K/yr · 123K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,661.56**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms