---
title: "Cavity Toothpaste — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cavity-toothpaste"
last_updated: "2026-08-10T23:08:31.954Z"
locale: en
meta:
description: "Niche score 51/100 · $117K/yr market · 123K searches/yr. A deep review moat (14,662 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $117K/yr market · 123K searches/yr. A deep review moat (14,662 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cavity Toothpaste — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **cavity toothpaste**
**Worth a look**
Shows low returns (0.3%), but a deep review moat (14,662 avg reviews) keeps it on the watch list.
Market size 27Growth 31Conversion 77Competition 67Returns 99Price range 49Avg price 55Brand share 64Review moat 19Quality gap 25
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$12.61**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$2.69–$26.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$117K**
$117K/yr · 123K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,661.56**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cavity toothpaste is a $117K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cavity toothpaste market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$76K–$101K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**167**
**Top-5 brand share**
**67%**
Top 20: 97%
**Top-5 click share**
**45%**
Top 20: 93%
**Open market**
**27%**
- Boka20% - Colgate16% - SENSODYNE PRONAMEL13% - Sensodyne11% - Crest7% - TheraBreath7%
## **Top cavity toothpaste search terms**
- **cavity toothpaste**43K/yr+16.3%6.0% conv. - **anticavity toothpaste**15K/yr-0.5%5.7% conv. - **anti cavity toothpaste adult**8K/yr+48.4%7.2% conv. - **anti cavity toothpaste**15K/yr-24.2%6.9% conv. - **toothpaste for cavities**8K/yr-11.0%5.0% conv. - **toothpaste anticavity**7K/yr+13.6%12.4% conv. - **cavity protection**15K/yr+22.1%1.4% conv. - **cavity prevention toothpaste**4K/yr+0.8%5.1% conv. - **best toothpaste for cavities**3K/yr-20.9%5.8% conv. - **best cavity toothpaste**3K/yr-28.5%3.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/cavity-toothpaste/search-terms)
## **Top cavity toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk**Boka**$11.57**4.5★59,113 rev](https://www.amazon.com/dp/B083JHCCV2) [2**Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 2.3 Ounces**SENSODYNE PRONAMEL**$5.11**4.6★826 rev](https://www.amazon.com/dp/B0G6FS263J) [3**Sensodyne Repair and Protect Whitening Toothpaste Toothpaste for Sensitive Teeth and Cavity Prevention 3.4 oz (Pack of 2)**Sensodyne**$12.70**4.8★48,268 rev](https://www.amazon.com/dp/B07C1ZQ5ZY) [4**Colgate Cavity Protection Toothpaste with Fluoride Minty Great Regular Flavor Anti Cavity Toothpaste 6 Pack 6 Oz Tubes**Colgate**$9.84**4.8★65,572 rev](https://www.amazon.com/dp/B01BNEWDFQ) [5**CAREDO Cavity Reversal Hydroxyapatite Toothpaste for Adults Cavity Tooth Filler as Home Cavity Repair Fluoride Free Reverse Cavities Treatment for Tooth Decay Repair Remineralizing Repair 3.52OZ**CAREDO**$26.61**4.2★1,515 rev](https://www.amazon.com/dp/B07RH71NQG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 2.3 Ounces**SENSODYNE PRONAMEL**$5.11**826 rev6mo ago](https://www.amazon.com/dp/B0G6FS263J) [**Sensodyne Cavity + Sensitivity Toothpaste Fluoride Toothpaste for Sensitive Teeth and Cavity Protection 2.7 oz**Sensodyne**$4.94**609 rev7mo ago](https://www.amazon.com/dp/B0FTGFJ545) [**Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Mint 4 oz**Cocolab**$14.48**437 rev8mo ago](https://www.amazon.com/dp/B0FKNML3SD) [**TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack**TheraBreath**$11.71**1,702 rev12mo ago](https://www.amazon.com/dp/B0FFVFJBCZ) [**TheraBreath Healthy Gums Toothpaste Fights Bad Breath for 12 Hours with Stannous Fluoride for Anticavity & Gingivitis Protection Clean Mint 4 Oz 2-Pack**TheraBreath**$12.69**1,263 rev12mo ago](https://www.amazon.com/dp/B0FFVJNB6M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sensodyne Cavity + Sensitivity Toothpaste Fluoride Toothpaste for Sensitive Teeth and Cavity Protection 2.7 oz**Sensodyne**$4.94**4.6★**▲ 224%**](https://www.amazon.com/dp/B0FTGFJ545) [**Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 2.3 Ounces**SENSODYNE PRONAMEL**$5.11**4.6★**▲ 206%**](https://www.amazon.com/dp/B0G6FS263J) [**Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Mint 4 oz**Cocolab**$14.48**4.3★**▲ 140%**](https://www.amazon.com/dp/B0FKNML3SD) [**TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack**TheraBreath**$11.71**4.6★**▲ 123%**](https://www.amazon.com/dp/B0FFVFJBCZ) [**Crest Cavity Protection Toothpaste Regular Paste 5.7 Oz (Pack Of 2)**Crest**$9.16**4.7★**▲ 59%**](https://www.amazon.com/dp/B08463PCNG)
**~~View all trending →~~**
## **What buyers say about cavity toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**16%
*“Great for your teeth”*
**Tooth Brightening**12%
*“Whitening toothpaste”*
**Quality-Overall**10%
*“Superior build quality”*
**Value For Money**9%
*“Great deal”*
**Tooth Sensitivity**8%
*“Doesn't hurt my teeth”*
**Taste-Overall**7%
*“Fresh taste”*
**Cleansing**6%
*“Clean feel”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Flavor**3%
*“Good flavor”*
**Efficiency**3%
*“Very effective”*
### **What buyers complain about **
**Value For Money**11%
*“A little expensive”*
**Oral Hygiene**8%
*“Not sure if safe for teeth”*
**Size-Overall**6%
*“Tubes are smaller”*
**Taste-Overall**5%
*“Weird taste”*
**Functionality-Overall**4%
*“Didn't work”*
**Advertised Vs Actual Product**4%
*“False Advertisement”*
**Tooth Sensitivity**3%
*“Does absolutely nothing for tooth sensitivity”*
**Ingredients-Overall**3%
*“Terrible terrible ingredients”*
**Sensitivity-Overall**3%
*“Caused more sensitivity”*
**Tooth Brightening**3%
*“My teeth didn't get any whiter either”*
### **Top return reasons **
**Advertised Vs Actual Product**16%
**Size-Overall**11%
**Value For Money**8%
**Taste-Overall**7%
**Ingredients-Overall**7%
**Functionality-Overall**7%
**Tooth Sensitivity**5%
**Tooth Brightening**5%
**Flavor**4%
**Leak-Proof**4%
## **Common questions**
- **Is cavity toothpaste profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the cavity toothpaste niche?**
- 14 brands and 167 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in cavity toothpaste?**
- Top complaints mined from reviews: Value For Money, Oral Hygiene, Size-Overall. The return rate is 0.3%.
- **What does it cost to enter the cavity toothpaste niche?**
- Listings span $2.69–$26.61; the average listing price is $12.61 (sweet spot $15–$100). The average incumbent carries 14,662 reviews — the moat a new listing must climb.
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