---
title: "Cashmere Detergent — $241K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cashmere-detergent"
last_updated: "2026-08-06T15:08:42.103Z"
locale: en
meta:
description: "Niche score 40/100 · $241K/yr market · 158K searches/yr · $21.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $241K/yr market · 158K searches/yr · $21.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cashmere Detergent — $241K/yr Amazon US Niche (2026) - Flapen"
---
# **cashmere detergent**
**Skip it**
Soft demand (-55.9% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 0Conversion 75Competition 6Returns 96Price range 95Avg price 91Brand share 9Review moat 44Quality gap 30
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$17.30–$28.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.47**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$241K**
$241K/yr · 158K searches
**Review moat**
**Okay****2,102.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-55.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cashmere detergent is a $241K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cashmere detergent market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$322K–$429K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**23**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- The Laundress70% - Lona Scott9% - Desert Breeze Distributing9% - Heritage Park Laundry Essentials5% - Dirty Labs4% - Eucalan4% - Open — no brand owns it (0%)
## **Top cashmere detergent search terms**
- **cashmere detergent**40K/yr-57.2%9.2% conv. - **laundress wool and cashmere**14K/yr-63.6%15.1% conv. - **cashmere wash**15K/yr-56.7%7.4% conv. - **the laundress wool & cashmere shampoo**14K/yr-65.6%15.3% conv. - **wool and cashmere shampoo**10K/yr-48.6%12.1% conv. - **cashmere soap**10K/yr-45.5%4.9% conv. - **cashmere laundry detergent**10K/yr-24.7%5.2% conv. - **cashmere shampoo**10K/yr-46.8%7.0% conv. - **cashmere wash detergent**9K/yr-49.8%6.7% conv. - **cashmere cleaner**6K/yr-41.9%5.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/cashmere-detergent/search-terms)
## **Top cashmere detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$48K40%$96K60%$145K80%$193K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Laundress Wool & Cashmere Shampoo 31 Loads Concentrated Liquid Laundry Detergent Cedar Scent Gentle Cold-Water Hand or Machine Wool Wash for Delicate Fabrics - Merino Mohair & Knit Blends**The Laundress**$28.00**4.6★2,075 rev](https://www.amazon.com/dp/B0CDB6SZZV) [2**Cashmere Wool & Delicates Shampoo Detergent 42 Loads. Made in U.S.A (Scentless)**Lona Scott**$20.22**4.7★100 rev](https://www.amazon.com/dp/B0BSFYNHLB) [3**Outback Gold Wool Wash 16 oz Original Floral Scent Plant Based HE Compatible Liquid Laundry Detergent Perfect Soap for Wool Cashmere Silk Sheepskin Baby Items Mild Neutral pH Made in USA**Desert Breeze Distributing**$21.55**4.7★2,587 rev](https://www.amazon.com/dp/B079TM6P8K) [4**The Laundress Wool and Cashmere Fabric Spray Wool Dewrinkle Spray Upholstery and Linen Spray Fabric Refresher Cedar Scent 8 Fl Oz**The Laundress**$17.96**4.3★1,034 rev](https://www.amazon.com/dp/B0DGRKNHVT) [5**Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzyme-Free Concentrated Up to 64 loads (32 fl oz)**Heritage Park Laundry Essentials**$25.35**4.6★1,762 rev](https://www.amazon.com/dp/B07WXKS887)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Laundress Wool and Cashmere Fabric Spray Wool Dewrinkle Spray Upholstery and Linen Spray Fabric Refresher Cedar Scent 8 Fl Oz**The Laundress**$17.96**1,034 rev1y ago](https://www.amazon.com/dp/B0DGRKNHVT) [**The Laundress Wool & Cashmere Shampoo 31 Loads Concentrated Liquid Laundry Detergent Cedar Scent Gentle Cold-Water Hand or Machine Wool Wash for Delicate Fabrics - Merino Mohair & Knit Blends**The Laundress**$28.00**2,075 rev2y ago](https://www.amazon.com/dp/B0CDB6SZZV) [**Cashmere Wool & Delicates Shampoo Detergent 42 Loads. Made in U.S.A (Scentless)**Lona Scott**$20.22**100 rev3y ago](https://www.amazon.com/dp/B0BSFYNHLB) [**Dirty Labs | Hand Wash and Delicates | Scent Free | 32 Loads (8.6 fl oz) | Bio Enzyme Liquid Laundry Detergent | For Fine Silks Wools Handwash Garments | Hyper-Concentrated | Non Toxic**Dirty Labs**$17.30**5,186 rev3y ago](https://www.amazon.com/dp/B0BL8MWLM5) [**Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzyme-Free Concentrated Up to 64 loads (32 fl oz)**Heritage Park Laundry Essentials**$25.35**1,762 rev6y ago](https://www.amazon.com/dp/B07WXKS887)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzyme-Free Concentrated Up to 64 loads (32 fl oz)**Heritage Park Laundry Essentials**$25.35**4.6★**▲ 88%**](https://www.amazon.com/dp/B07WXKS887) [**Cashmere Wool & Delicates Shampoo Detergent 42 Loads. Made in U.S.A (Scentless)**Lona Scott**$20.22**4.7★**▲ 66%**](https://www.amazon.com/dp/B0BSFYNHLB) [**Eucalan Lavender Fine Fabric Wash 16.9 Ounce**Eucalan**$19.93**4.8★**▲ 60%**](https://www.amazon.com/dp/B001DEJMPG) [**Outback Gold Wool Wash 16 oz Original Floral Scent Plant Based HE Compatible Liquid Laundry Detergent Perfect Soap for Wool Cashmere Silk Sheepskin Baby Items Mild Neutral pH Made in USA**Desert Breeze Distributing**$21.55**4.7★**— 0%**](https://www.amazon.com/dp/B079TM6P8K) [**The Laundress Wool & Cashmere Shampoo 31 Loads Concentrated Liquid Laundry Detergent Cedar Scent Gentle Cold-Water Hand or Machine Wool Wash for Delicate Fabrics - Merino Mohair & Knit Blends**The Laundress**$28.00**4.6★**— 3%**](https://www.amazon.com/dp/B0CDB6SZZV)
**~~View all trending →~~**
## **What buyers say about cashmere detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**30%
*“Leave no unpleasant after scent”*
**Quality-Overall**14%
*“Always good as advertised”*
**Ease Of Cleaning**8%
*“Clean like new”*
**Soft Feel**7%
*“Cottons come out soft”*
**Washability**6%
*“Perfect for handwashing”*
**Value For Money**4%
*“Great value”*
**Ease Of Use**4%
*“Easy to use”*
**Efficiency**3%
*“Does the job well”*
**Fabric Quality**2%
*“Has worked well for my wool garments”*
**Cleansing**2%
*“This product cleans well”*
### **What buyers complain about **
**Smell**33%
*“Very irritating scent”*
**Leak-Proof**7%
*“spilled about a quarter of the product”*
**Washability**6%
*“The clothes feel itchy in a way they didnt before washing”*
**Allergies**6%
*“especially if you suffer from allergies and/ or contact dermatitis”*
**Thickness**5%
*“Even the extremely expensive stuff is thick like every other soap known to man”*
**Color**5%
*“the color started to bleed”*
**Value For Money**5%
*“it is expensive”*
**Stain Resistance**2%
*“I got an ugly stain out of a cashmere scarf I got secondhand”*
**Hard Feel**2%
*“It also left the fabric feeling stiff instead of soft”*
**Strength**2%
*“too strong”*
### **Top return reasons **
**Smell**41%
**Leak-Proof**19%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Size-Overall**5%
**Functionality-Overall**3%
**Material Quality**2%
**Ease Of Cleaning**2%
**Ingredients-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is cashmere detergent profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 7 tracked products. 90-day search growth is -55.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the cashmere detergent niche?**
- 6 brands and 23 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in cashmere detergent?**
- Top complaints mined from reviews: Smell, Leak-Proof, Washability. The return rate is 0.8%.
- **What does it cost to enter the cashmere detergent niche?**
- Listings span $17.30–$28.00; the average listing price is $21.47 (sweet spot $15–$100). The average incumbent carries 2,102 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)