---
title: "Cascara Sagrada — $332K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cascara-sagrada"
last_updated: "2026-08-10T22:24:20.275Z"
locale: en
meta:
description: "Niche score 60/100 · $332K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $332K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cascara Sagrada — $332K/yr Amazon US Niche (2026) - Flapen"
---
# **cascara sagrada**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 55Conversion 82Competition 38Returns 100Price range 61Avg price 76Brand share 60Review moat 65Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.25**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****881.71**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.51–$28.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+27.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$332K**
$332K/yr · 248K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, cascara sagrada is a $332K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cascara sagrada market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$381K–$458K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#1,043**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **67%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**385**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**27%**
- NOW Foods34% - Nature's Sunshine14% - Nature's Way7% - Best Naturals7% - Herb To Body7% - Frontier Co-op4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.
9K7KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/cascara-sagrada/trend)
## **Top cascara sagrada search terms**
- **cascara sagrada**130K/yr+44.7%6.3% conv. - **cascara sagrada capsules**55K/yr-20.2%11.2% conv. - **cascara sagrada organic**22K/yr+19.5%5.4% conv. - **cascara sagrada laminas**5K/yr>1,000%0.3% conv. - **cascara**15K/yr+17.1%3.9% conv. - **cascara sagrada bark**6K/yr+36.5%6.1% conv. - **cascara sagrada tea**6K/yr-3.2%5.2% conv. - **cascada sagrada**3K/yr+27.4%10.8% conv. - **casara sagrada**3K/yr-19.6%12.1% conv. - **cascara sagrada herb**3K/yr-45.6%8.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/cascara-sagrada/search-terms)
## **Top cascara sagrada products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$66K30%$99K40%$133K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods Supplements Cascara Sagrada (Rhamnus purshiana) 450 mg Herbal Regularity* 100 Veg Capsules**NOW Foods**$6.51**4.6★3,658 rev](https://www.amazon.com/dp/B00772CUH0) [2**Natures Sunshine Cascara Sagrada Capsules - Promotes Intestinal Support for a Healthy Colon - 100 Capsules (50 Servings)**Nature's Sunshine**$22.00**4.6★2,510 rev](https://www.amazon.com/dp/B000WQFBHO) [3**NOW Foods Supplements Cascara Sagrada (Rhamnus purshiana) 450 mg Herbal Regularity* 250 Veg Capsules**NOW Foods**$11.04**4.6★3,658 rev](https://www.amazon.com/dp/B0014U8KT8) [4**Natures Way Cascara Sagrada Bark Occasional Constipation Relief for Adults and Kids Ages 12+ Supports Regularity* Non-GMO Project Verified 270 mg per Serving 180 Capsules (Packaging May Vary)**Nature's Way**$11.07**4.6★2,749 rev](https://www.amazon.com/dp/B0002JH00M) [5**Herb To Body Cascara Sagrada Bark Cut & Sifted 4 oz Wildcrafted Rhamnus Purshiana for Detox Tea Natural Laxatives for Gut Health and Digestive Detox**Herb To Body**$12.34**4.7★76 rev](https://www.amazon.com/dp/B0CJMQG1KY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Halo Naturals Cascara Sagrada Bark Wildcrafted Cut & Sifted 4 Ounces Resealable Pouch| Packaged in The USA**Halo Naturals**$10.08**16 rev1y ago](https://www.amazon.com/dp/B0F12Y14FL) [**Vitamatic Cascara Sagrada Capsules Senna & Psyllium Husk Botanical Extract 25X Plant-Based Extract All-Natural Non-GMO Vegan 180 Veg Capsules**Vitamatic**$11.37**40 rev2y ago](https://www.amazon.com/dp/B0D1QSF5B6) [**Secrets of the Tribe Cascara Sagrada USDA Organic | Alcohol-Free Extract High-Potency Herbal Drops | Made from 100% Certified Organic Cascara Sagrada (Frangula purshiana) Dried Bark (2 oz)**Secrets of the Tribe**$23.14**44 rev2y ago](https://www.amazon.com/dp/B0CJ9ZC4RC) [**Clean Nutraceuticals Slippery Elm Psyllium Husk Pre Probiotic Digestive Gut Health Supplement with Aloe Vera Cascara Sagrada Marshmallow Root DGL Licorice Senna Extract**Clean Nutraceuticals**$28.30**1,144 rev3y ago](https://www.amazon.com/dp/B0C4J95QFX) [**Cascara Sagrada 450mg. Spring Valley Cascara Sagrada 450mg 100 Count Whole Herb Cascara Sagrada Digestive Health Dietary Supplement Capsules Bundle with Lualls 45 Diabetes Decoded**LUAL**$16.98**85 rev3y ago](https://www.amazon.com/dp/B0BW7NPBK8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamatic Cascara Sagrada Capsules Senna & Psyllium Husk Botanical Extract 25X Plant-Based Extract All-Natural Non-GMO Vegan 180 Veg Capsules**Vitamatic**$11.37**4.1★**▲ 172%**](https://www.amazon.com/dp/B0D1QSF5B6) [**Natures Answer Cascara Sagrada Bark Vegetarian Capsules 90-Count**Nature's Answer**$9.75**4.3★**▲ 122%**](https://www.amazon.com/dp/B000M48Y3Y) [**365 By Whole Foods Market Cascara Sagrada 60 Count**365 by Whole Foods Market**$16.61**5.0★**▲ 114%**](https://www.amazon.com/dp/B0BQYSP1BP) [**NOW Foods Supplements Cascara Sagrada (Rhamnus purshiana) 450 mg Herbal Regularity* 100 Veg Capsules**NOW Foods**$6.51**4.6★**▲ 83%**](https://www.amazon.com/dp/B00772CUH0) [**Cascara Sagrada 450mg. Spring Valley Cascara Sagrada 450mg 100 Count Whole Herb Cascara Sagrada Digestive Health Dietary Supplement Capsules Bundle with Lualls 45 Diabetes Decoded**LUAL**$16.98**4.5★**▲ 57%**](https://www.amazon.com/dp/B0BW7NPBK8)
**~~View all trending →~~**
## **What buyers say about cascara sagrada**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“this is the only one that seems to have consistent quality and effectiveness”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Efficiency**7%
*“It works well”*
**Strength**6%
*“Effective”*
**Regulates Digestion**5%
*“Helps with my daughter gastritis, almost immediately”*
**Value For Money**4%
*“Affordable”*
**Dosage**4%
*“it helps me stay regular”*
**Natural Ingredients**4%
*“It is a natural products”*
**Cleansing**4%
*“clears the body well”*
**Cough Relief**2%
*“Helps with my Barretts esophagus”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Did not help with pooping issues”*
**Bitter**13%
*“ITS SOME KIND OF BITTER”*
**Regulates Digestion**7%
*“My meds have created an issue in my digestive tract”*
**Ingredients-Overall**5%
*“Beware of bad ingredient”*
**Taste-Overall**5%
*“Awful Taste”*
**Side Effects**5%
*“Painful reaction”*
**Pain Relief-Overall**5%
*“Since my tummy tuck I have experience so much pain”*
**Strength**4%
*“Too strong not as advertised”*
**Vitamin**4%
*“Nobody wants modified starches in their supplements”*
**Quality-Overall**4%
*“Other reviews indicate that different brands have offered much better results than this one”*
## **Common questions**
- **Is cascara sagrada profitable to sell on Amazon United States?**
- The niche generates $332K/yr across 21 tracked products. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the cascara sagrada niche?**
- 18 brands and 385 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in cascara sagrada?**
- Top complaints mined from reviews: Functionality-Overall, Bitter, Regulates Digestion. The return rate is 0.0%.
- **When does demand for cascara sagrada peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cascara sagrada niche?**
- Listings span $6.51–$28.30; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.
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