---
title: "Trend — carpet freshener powder - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/carpet-freshener-powder/trend"
last_updated: "2026-08-10T22:08:22.001Z"
locale: en
meta:
  description: "Niche score 65/100 · $5.1M/yr market · 3.8M searches/yr · $13.40 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $5.1M/yr market · 3.8M searches/yr · $13.40 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — carpet freshener powder - Flapen"
---

# **carpet freshener powder**

**Launch it**

A $5.1M/yr market growing +11.8% this quarter with returns at 0.4% — clears our launch bar.

Market size 98Growth 40Conversion 87Competition 64Returns 98Price range 52Avg price 62Brand share 39Review moat 24Quality gap 53

**Market size**

**Incredible****$5.1M**

$5.1M/yr · 3.8M searches

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.40**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.71–$26.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+11.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,514.61**

avg incumbent reviews — the moat a new listing must climb

## Trend