---
title: "Carotenoids Supplement — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/carotenoids-supplement"
last_updated: "2026-08-06T19:39:43.346Z"
locale: en
meta:
description: "Niche score 44/100 · $74K/yr market · 44K searches/yr · $32.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $74K/yr market · 44K searches/yr · $32.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carotenoids Supplement — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **carotenoids supplement**
**Skip it**
Soft demand (-31.9% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 9Conversion 60Competition 21Returns 100Price range 88Avg price 95Brand share 43Review moat 57Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.43–$90.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,227.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$74K**
$74K/yr · 44K searches
**Growth**
**Bad****-31.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, carotenoids supplement is a $74K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carotenoids supplement market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$65K–$81K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**358**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**12%**
- Country Life38% - Pure Encapsulations13% - NOW Foods11% - Macuhealth10% - Puritan's Pride8% - Swanson8% - Open — no brand owns it (4 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -31.9% search growth over the last 90 days.
2K1KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/carotenoids-supplement/trend)
## **Top carotenoids supplement search terms**
- **carotenoids supplement**15K/yr-40.4%4.0% conv. - **carotenoids**12K/yr-39.5%3.9% conv. - **carotenoid**6K/yr-4.1%2.6% conv. - **carotenoid complex**4K/yr-34.4%7.3% conv. - **carotinoid**2K/yr+199.5%0.0% conv. - **carotenoid blend**3K/yr-43.2%3.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/carotenoids-supplement/search-terms)
## **Top carotenoids supplement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Country Life Carotenoid Complex with Lutein Lycopene and Astaxanthin 60 Softgels Antioxidant Support**Country Life**$26.41**4.6★264 rev](https://www.amazon.com/dp/B001USD5QW) [2**Now Foods Beta Carotene (Natural) - 180 Softgels**NOW Foods**$20.07**4.6★2,312 rev](https://www.amazon.com/dp/B00024D862) [3**Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules**Pure Encapsulations**$31.10**4.7★309 rev](https://www.amazon.com/dp/B01AMKE2I8) [4**Puritans Pride Beta Carotene Provitamin A 7 500mcg (25 000 IU) Vitamin Supplement for Immune System Antioxidant and Eye Health Support 100 Day Supply 100 Rapid Release Softgels**Puritan's Pride**$7.43**4.7★3,393 rev](https://www.amazon.com/dp/B004R63IAW) [5**Swanson ULT BETATENE NAT Mix CAROTENOID 60SG**Swanson**$14.47**4.3★28 rev](https://www.amazon.com/dp/B07CJLDZPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunless Glow Lycopene Beta Carotene Tanning Gummies Astaxanthin Vitamin C D E Flax Seed Selenium Amla l Tyrosine PABA Black Pepper 60 Count Strawberry Banana Flavor By Clean Nutra**Clean Nutraceuticals**$23.53**189 rev1y ago](https://www.amazon.com/dp/B0FBL3KGQG) [**MacuHealth Daily Metabolic Triple Carotenoids with EPA/DHA Omega-3 - Vital Minerals with Zinc 180 Softgels for Long-Lasting Use**Macuhealth**$90.67**23 rev1y ago](https://www.amazon.com/dp/B0DT73JGDN) [**Astaxanthin 24mg + Lycopene 50mg Clinical Strength Carotenoids Skin Supplement w. 100% Natural from MicroAlgae - Best Astaxanthin Supplements for Skin Health & Pigmentation - Astaxantina**TERRA ELMNT**$22.37**609 rev2y ago](https://www.amazon.com/dp/B0CVTSWKJ9) [**Nordic Naturals Vitamin A + Carotenoids Unflavored - 30 Soft Gels - Lycopene & Astaxanthin - Supports Skin Cellular Health - Non-GMO - 30 Servings**Nordic Naturals**$12.70**167 rev6y ago](https://www.amazon.com/dp/B08W8KZZPR) [**Swanson ULT BETATENE NAT Mix CAROTENOID 60SG**Swanson**$14.47**28 rev9y ago](https://www.amazon.com/dp/B07CJLDZPW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Encapsulations Beta Carotene (with Mixed Carotenoids) | Hypoallergenic Antioxidant and Vitamin A Precursor Supplement | 90 Softgel Capsules**Pure Encapsulations**$36.87**4.4★**▲ 281%**](https://www.amazon.com/dp/B0064R8DQG) [**MacuHealth Daily Metabolic Triple Carotenoids with EPA/DHA Omega-3 - Vital Minerals with Zinc 180 Softgels for Long-Lasting Use**Macuhealth**$90.67**4.7★**▲ 113%**](https://www.amazon.com/dp/B0DT73JGDN) [**SOLARAY Food Carotene Vitamin A 10000 IU | Healthy Skin Eyes Antioxidant & Immune Support (200 CT)**SOLARAY**$21.38**4.5★**▲ 23%**](https://www.amazon.com/dp/B000I4AKQM) [**Country Life Carotenoid Complex with Lutein Lycopene and Astaxanthin 60 Softgels Antioxidant Support**Country Life**$26.41**4.6★**▲ 11%**](https://www.amazon.com/dp/B001USD5QW) [**Sunless Glow Lycopene Beta Carotene Tanning Gummies Astaxanthin Vitamin C D E Flax Seed Selenium Amla l Tyrosine PABA Black Pepper 60 Count Strawberry Banana Flavor By Clean Nutra**Clean Nutraceuticals**$23.53**3.4★**— 3%**](https://www.amazon.com/dp/B0FBL3KGQG)
**~~View all trending →~~**
## **What buyers say about carotenoids supplement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eye-Hygiene**23%
*“Good for eye”*
**Quality-Overall**15%
*“all quality ingredients”*
**Vitamin**11%
*“Good vitamin supplement”*
**Taste-Overall**6%
*“Great taste”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**6%
*“Effective”*
**Value For Money**4%
*“Cost effective”*
**Ease Of Chewing/Swallowing**3%
*“Easy to swallow”*
**Ease Of Use**2%
*“Easy to take and use”*
**Skin Health**2%
*“I noticed a natural glow to my skin”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Didnt work”*
**Value For Money**14%
*“Not worth it”*
**Color**10%
*“No tan”*
**Ingredients-Overall**5%
*“Bad additive ingredients”*
**Side Effects**4%
*“Made me feel sick”*
**Dosage**3%
*“the only thing I dont like about it is that you have to take it twice a day”*
**Color Fading/Discoloration**3%
*“This product did nothing to change the color of my skin”*
**Vitamin**2%
*“its rather sad to see a supplement so heavily tainted with it”*
**Advertised Vs Actual Product**2%
*“Scam, listed on search as AHRED2 but it is not”*
**Skin Health**2%
*“no change in my skin”*
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is carotenoids supplement profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 12 tracked products. 90-day search growth is -31.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the carotenoids supplement niche?**
- 10 brands and 358 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in carotenoids supplement?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Color. The return rate is 0.0%.
- **What does it cost to enter the carotenoids supplement niche?**
- Listings span $7.43–$90.67; the average listing price is $32.47 (sweet spot $15–$100). The average incumbent carries 1,228 reviews — the moat a new listing must climb.
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