---
title: "Carbamide Peroxide — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/carbamide-peroxide"
last_updated: "2026-08-10T21:29:31.561Z"
locale: en
meta:
description: "Niche score 58/100 · $89K/yr market · 83K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $89K/yr market · 83K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Carbamide Peroxide — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **carbamide peroxide**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 22Growth 54Conversion 58Competition 44Returns 96Price range 80Avg price 92Brand share 67Review moat 23Quality gap 78
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.77–$45.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+26.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,184.74**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$89K**
$89K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, carbamide peroxide is a $89K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carbamide peroxide market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$87K–$109K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#358**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**27%**
- White Teeth Global22% - AURAGLOW13% - Cool Teeth Whitening12% - EZGO9% - Opalescence8% - VieBeauti8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/carbamide-peroxide/trend)
## **Top carbamide peroxide search terms**
- **carbamide peroxide**41K/yr+38.7%3.3% conv. - **carbamide peroxide teeth whitening gel**21K/yr-0.7%6.1% conv. - **44% carbamide peroxide**5K/yr+49.2%4.9% conv. - **carbamide peroxide gel**6K/yr+20.8%4.9% conv. - **carbamide**6K/yr+49.0%0.2% conv. - **peroxide teeth whitening**4K/yr+19.6%2.5% conv. - **44% carbamide peroxide whitening gel**248/yr+87.5%10.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/carbamide-peroxide/search-terms)
## **Top carbamide peroxide products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**White Teeth Global 10 Syringes (3ml) New Strongest 44% Carbamide Peroxide Teeth whitening Gel (Mouth Trays NOT Included)**White Teeth Global**$19.95**4.3★1,590 rev](https://www.amazon.com/dp/B01MTYGORE) [2**Teeth Whitening Gel for Trays Pro Strength 44% Carbamide Peroxide 5 Syringes (50 Uses) + 2 Trays Enamel Safe Teeth Whitener Removes Coffee Wine & Tobacco Stains At-Home Pro Whitening Kit**Cool Teeth Whitening**$28.88**4.4★914 rev](https://www.amazon.com/dp/B00IB0AXLC) [3**Auraglow 44% Teeth Whitening Gel for Trays Retainers & Aligners Dentist Strength Carbamide Peroxide Whitener 30 Treatments 3 Syringes (5mL)**AURAGLOW**$30.51**4.3★14,694 rev](https://www.amazon.com/dp/B01G9A4LAE) [4**EZGO 10 Pack Teeth Whitening Gel Refills 22% Bleaching Gel No Sensitive Teeth Whitener Great for Sensitive Tooth Whitening Carbamide Peroxide Teeth Whitening Gel Mint Flavor (10X 3ML)**EZGO**$22.10**4.3★7,311 rev](https://www.amazon.com/dp/B07GWLPYVM) [5**VieBeauti Teeth Whitening Pen Kit 35% Carbamide Peroxide Gel 5 Pack**VieBeauti**$17.77**4.3★18,661 rev](https://www.amazon.com/dp/B0DY8B7DK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Advanced White Teeth Whitening Gel Refill Pack 60 Treatments | 35% Carbamide Peroxide Professional Dental-Grade Gel | 310 mL Syringes | Restore+ Nano-Hydroxyapatite Toothpaste | Trays Not Included**SMILE NOVA**$20.68**63 rev8mo ago](https://www.amazon.com/dp/B0G1GGRTYN) [**HealthA2Z Ear Wax Removal Kit Carbamide Peroxide 6.5% Rubber Bulb & Dropper 0.5 fl oz (15mL)**HealthA2Z**$9.66**44 rev8mo ago](https://www.amazon.com/dp/B0FYJNLW84) [**44% Ganencsnc 44% 10-Pack Teeth Whitening Gel Refills - Gentle 44% Carbamide Peroxide Formula - Compatible with Teeth whitening Kit No Sensitive Teeth Whitener**Ganencsnc**$23.65**122 rev8mo ago](https://www.amazon.com/dp/B0FX33N1Z3) [**35% Ganencsnc 10-Pack Teeth Whitening Gel Refills - Gentle 35% Carbamide Peroxide Formula - Compatible with Teeth whitening Kit No Sensitive Teeth Whitener**Ganencsnc**$21.74**168 rev1y ago](https://www.amazon.com/dp/B0FCRWSVWQ) [**JTF Teeth Whitening Gel Kit: 35% Carbamide Peroxide Removes Stains from Coffee Wine & Smoking Safe for Sensitive Teeth & Gentle on Enamel - with 5 Whitening Gels and 1 Remineralization Gel Mint**JTF**$10.03**114 rev1y ago](https://www.amazon.com/dp/B0F7XTCV55)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HealthA2Z Ear Wax Removal Kit Carbamide Peroxide 6.5% Rubber Bulb & Dropper 0.5 fl oz (15mL)**HealthA2Z**$9.66**4.0★**▲ 222%**](https://www.amazon.com/dp/B0FYJNLW84) [**Advanced White Teeth Whitening Gel Refill Pack 60 Treatments | 35% Carbamide Peroxide Professional Dental-Grade Gel | 310 mL Syringes | Restore+ Nano-Hydroxyapatite Toothpaste | Trays Not Included**SMILE NOVA**$20.68**4.4★**▲ 131%**](https://www.amazon.com/dp/B0G1GGRTYN) [**44% Ganencsnc 44% 10-Pack Teeth Whitening Gel Refills - Gentle 44% Carbamide Peroxide Formula - Compatible with Teeth whitening Kit No Sensitive Teeth Whitener**Ganencsnc**$23.65**4.3★**▲ 105%**](https://www.amazon.com/dp/B0FX33N1Z3) [**MySmile Teeth Whitening Kit with LED Light 10 Min Non-Sensitive Fast Teeth Whitener with 3 Carbamide Peroxide Whitening Gel Helps to Remove Stains from Coffee Smoking Wines Soda Food**MySmile**$28.85**4.2★**▲ 69%**](https://www.amazon.com/dp/B08WXF5TX8) [**Plus White Speed Whitening Gel - Works in 5 Minutes - Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz)**Plus White**$12.70**4.3★**▲ 47%**](https://www.amazon.com/dp/B00BLVSZWW)
**~~View all trending →~~**
## **What buyers say about carbamide peroxide**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**36%
*“Whitening gel”*
**Ease Of Use**10%
*“It seems very user-friendly”*
**Efficiency**9%
*“It's pretty effective”*
**Quality-Overall**8%
*“good products I was doing for for a week”*
**Value For Money**8%
*“Excellent value”*
**Advertised Vs Actual Product**4%
*“Works as described”*
**Tooth Sensitivity**3%
*“doesnt make my teeth feel sensitive”*
**Ease Of Application**2%
*“Easy to apply”*
**Brightness/Shine/Glow**2%
*“Brighter smile”*
**Color**1%
*“Works well, noticed a big difference in coloring”*
### **What buyers complain about **
**Functionality-Overall**20%
*“No results”*
**Dilute/Watery**6%
*“Consistency is watery”*
**Value For Money**5%
*“A little pricey”*
**Ease Of Use**4%
*“Hard to manage”*
**Quality-Overall**4%
*“There quality control must be non existent”*
**Durability**3%
*“Didnt last”*
**Charging**3%
*“it does not charge”*
**Color**3%
*“Did not help to white”*
**Color Fading/Discoloration**3%
*“other discoloring drinks”*
**Sensitivity-Overall**3%
*“beeper is sensitive”*
### **Top return reasons **
**Functionality-Overall**25%
**Advertised Vs Actual Product**18%
**Defective Material/Parts**6%
**Value For Money**5%
**Leak-Proof**4%
**Strength**3%
**Size-Overall**3%
**Charging**3%
**Instructions/User Manual/Troubleshooting**2%
**Dispensing Mechanism**2%
## **Common questions**
- **Is carbamide peroxide profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the carbamide peroxide niche?**
- 18 brands and 63 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in carbamide peroxide?**
- Top complaints mined from reviews: Functionality-Overall, Dilute/Watery, Value For Money. The return rate is 0.8%.
- **When does demand for carbamide peroxide peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the carbamide peroxide niche?**
- Listings span $7.77–$45.84; the average listing price is $21.70 (sweet spot $15–$100). The average incumbent carries 8,185 reviews — the moat a new listing must climb.
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