---
title: "Reviews — candles - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/candles/reviews"
last_updated: "2026-07-21T10:16:50.646Z"
locale: en
meta:
  description: "candles shows a $26.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "candles shows a $26.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — candles - Flapen"
---

# **candles**

**Worth a look**

Shows a $26.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 15Conversion 58Competition 95Returns 95Price range 78Avg price 84Brand share 76Review moat 24Quality gap 48

**Market size**

**Incredible****$26.3M**

$26.3M/yr · 29.0M searches

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.40**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.06–$46.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,912.38**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-19.0%**

90-day search growth — must beat 0% to launch