---
title: "Candle Scents for Soy Candle Making — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/candle-scents-for-soy-candle-making"
last_updated: "2026-08-11T00:23:38.207Z"
locale: en
meta:
description: "Niche score 49/100 · $9K/yr market · 32K searches/yr · $16.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $9K/yr market · 32K searches/yr · $16.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candle Scents for Soy Candle Making — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **candle scents for soy candle making**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 5Conversion 21Competition 87Returns 96Price range 79Avg price 80Brand share 95Review moat 23Quality gap 45
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.75–$51.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,754.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-39.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$9K**
$9K/yr · 32K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, candle scents for soy candle making is a $9K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candle scents for soy candle making market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$17K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#483**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**37%**
Top 20: 89%
**Top-5 click share**
**28%**
Top 20: 72%
**Open market**
**58%**
- MAYJAM12% - Soapeauty8% - velona6% - BlissfulBlend5% - Majestic Pure5% - Traverse Bay Bath and Body5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.3% search growth over the last 90 days.
1K750Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/health-household/candle-scents-for-soy-candle-making/trend)
## **Top candle scents for soy candle making search terms**
- **candle scents for soy candle making**15K/yr-60.3%2.1% conv. - **oil for soap making**7K/yr-4.2%2.0% conv. - **soap making oils**6K/yr-23.5%1.4% conv. - **soap oils**4K/yr-34.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/candle-scents-for-soy-candle-making/search-terms)
## **Top candle scents for soy candle making products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2706%$5409%$81012%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAYJAM Tea Tree 20 Pcs Pure Essential Oil Gift Set for Diffuser Humidifiers Skin Care Massage Fragrance Oil Scent for DIY Candle and Soap Making Gift for Friend (5ML)**MAYJAM**$16.02**4.5★6,868 rev](https://www.amazon.com/dp/B09VKM8QMK) [2**Fragrance Essential Oils Set Essential Oils for Diffuser for Home Skin Candle & Soap Making-Tea Tree Lavender Peppermint Rose and More with Gift Card for Friend Teacher Mom(205ml**BlissfulBlend**$12.48**4.3★1,114 rev](https://www.amazon.com/dp/B0D4PKFW5G) [3**Bakery Essential Oils Set - Fragrance Oil for Diffusers Candle Making - Pumpkin Pie Coffee Cake Oatmeal Cookie Gingerbread Cinnamon Apple Aromatherapy Scented Oils (5ml)**Aeshory**$18.00**4.1★809 rev](https://www.amazon.com/dp/B0C7V97F6Y) [4**velona Olive Pomace Oil 64 Fl Oz | 100% Pure and Natural Carrier Oil | Refined | Skin Hair Body & Face Moisturizing | Use Today - Enjoy Results.**velona**$29.81**4.8★364 rev](https://www.amazon.com/dp/B078MQCBGW) [5**PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml**PHATOIL**$9.38**4.3★10,912 rev](https://www.amazon.com/dp/B0BQZWZ1XX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bakery Essential Oils Set Premium Fragrance Oil for Diffusers Scents for Candle & Soap Making Pumpkin Pie Cream Vanilla Gingerbread Cinnamon Sugar Donut and Cake More 10x5ml Aromatherapy Oils**OleaVox**$10.12**483 rev1y ago](https://www.amazon.com/dp/B0F943Q2XT) [**Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)**Wtrcsv**$9.51**10,752 rev1y ago](https://www.amazon.com/dp/B0F18RY1FR) [![VINEVIDA [Set of 8] Clean Scents for Candle Making Made in USA Candle Fragrance Oil Soap Making Essential Oils Diffuser Oil Scents](https://m.media-amazon.com/images/I/41xaVm+OlYL.jpg)**VINEVIDA \[Set of 8\] Clean Scents for Candle Making Made in USA Candle Fragrance Oil Soap Making Essential Oils Diffuser Oil Scents**VINEVIDA**$20.98**60 rev1y ago](https://www.amazon.com/dp/B0DSGKDG4G) [**Fruity Fragrance Oil for Candle & Soap Making INWICOPH Premium Essential Oils 5ml x 10 - Blueberry Strawberry Mango Blood Orange Essential Oil Diffusers for Home**INWICOPH**$9.88**468 rev1y ago](https://www.amazon.com/dp/B0DQY817MH) [**Fragrance Essential Oils Set Essential Oils for Diffuser for Home Skin Candle & Soap Making-Tea Tree Lavender Peppermint Rose and More with Gift Card for Friend Teacher Mom(205ml**BlissfulBlend**$12.48**1,114 rev2y ago](https://www.amazon.com/dp/B0D4PKFW5G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)**Wtrcsv**$9.51**4.5★**▲ 359%**](https://www.amazon.com/dp/B0F18RY1FR) [**Naturevibe Botanicals Sweet Almond Oil 32 Ounces | 100% Pure and Natural Unrefined Cold Pressed Carrier Oil | Great for Skin Care and Hair Care**Naturevibe Botanicals**$19.29**4.3★**▲ 276%**](https://www.amazon.com/dp/B085KVW91C) [**Honey Vanilla Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.**Plant Guru**$10.38**4.4★**▲ 165%**](https://www.amazon.com/dp/B0BRP4PD19) [**Fragrance Essential Oils Set Essential Oils for Diffuser for Home Skin Candle & Soap Making-Tea Tree Lavender Peppermint Rose and More with Gift Card for Friend Teacher Mom(205ml**BlissfulBlend**$12.48**4.3★**▲ 78%**](https://www.amazon.com/dp/B0D4PKFW5G) [**Coconut oil 76 Soap making supplies. 32 FL oz. DIY projects safety sealed.**Traverse Bay Bath and Body**$19.45**4.8★**▲ 50%**](https://www.amazon.com/dp/B07M7FF392)
**~~View all trending →~~**
## **What buyers say about candle scents for soy candle making**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Fragrance is wonderful”*
**Quality-Overall**12%
*“Great Quality for Price”*
**Value For Money**7%
*“Excellent value”*
**Advertised Vs Actual Product**3%
*“As promised”*
**Ease Of Use**1%
*“Easy to Use”*
**Gifting Purpose**1%
*“Great for Gifting”*
**Size-Overall**1%
*“good size”*
**Strength**1%
*“Very strong”*
**Ingredients-Overall**1%
*“ingredients are pure”*
**Durability**1%
*“It's durable, well-made, and offers great value for the price”*
### **What buyers complain about **
**Smell**51%
*“Weird smell”*
**Size-Overall**9%
*“Bottle are pretty small”*
**Leak-Proof**3%
*“leaked out everywhere”*
**Oily/Greasy**3%
*“It's oily”*
**Quality-Overall**3%
*“Poor quality control”*
**Strength**3%
*“also not very strong”*
**Value For Money**3%
*“Bit pricey”*
**Dilute/Watery**2%
*“A little more diluted than i had hoped for”*
**Durability**1%
*“they only last 3-4 weeks”*
**Advertised Vs Actual Product**1%
*“Photo is incredibly misleading”*
### **Top return reasons **
**Smell**59%
**Leak-Proof**9%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Value For Money**2%
**Oily/Greasy**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Product Condition**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is candle scents for soy candle making profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 42 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the candle scents for soy candle making niche?**
- 29 brands and 34 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in candle scents for soy candle making?**
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.9%.
- **When does demand for candle scents for soy candle making peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the candle scents for soy candle making niche?**
- Listings span $5.75–$51.17; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 7,755 reviews — the moat a new listing must climb.
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