---
title: "Reviews — candle fragrance oil - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/candle-fragrance-oil/reviews"
last_updated: "2026-08-10T22:04:58.921Z"
locale: en
meta:
  description: "Niche score 52/100 · $72K/yr market · 215K searches/yr · $14.82 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $72K/yr market · 215K searches/yr · $14.82 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — candle fragrance oil - Flapen"
---

# **candle fragrance oil**

**Worth a look**

Shows low returns (0.8%), but soft demand (-24.6% this quarter) keeps it on the watch list.

Market size 18Growth 13Conversion 28Competition 82Returns 96Price range 77Avg price 74Brand share 82Review moat 23Quality gap 53

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.75–$46.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.82**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,542.88**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$72K**

$72K/yr · 215K searches

**Growth**

**Bad****-24.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews