---
title: "Calm Pills — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calm-pills"
last_updated: "2026-08-10T18:16:15.117Z"
locale: en
meta:
description: "Niche score 49/100 · $42K/yr market · 12K searches/yr · $29.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $42K/yr market · 12K searches/yr · $29.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Calm Pills — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **calm pills**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 25Conversion 95Competition 12Returns 100Price range 95Avg price 95Brand share 28Review moat 67Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$29.93**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.85–$48.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****826**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$42K**
$42K/yr · 12K searches
According to Flapen's Amazon United States niche tracking, calm pills is a $42K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calm pills market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$37K–$45K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**9**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**6%**
- Clean Nutraceuticals51% - Pure Micronutrients14% - Micro Ingredients8% - BB Company7% - PEAKPURY7% - Lukaree6% - Open — no brand owns it (1 brand, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 35.1×
[**Open Trend **](https://flapen.com/research/us/health-household/calm-pills/trend)
## **Top calm pills search terms**
- **gaba 5htp**5K/yr-4.5%8.4% conv. - **gaba 5htp l tryptophan l theanine ashwagandha**3K/yr+17.7%15.4% conv. - **5htp gaba**2K/yr-5.3%7.8% conv. - **calmagain**1K/yr+21.1%17.8% conv. - **calm again**1K/yr-20.7%10.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/calm-pills/search-terms)
## **Top calm pills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$13K45%$19K60%$25K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)**Clean Nutraceuticals**$28.04**4.4★2,665 rev](https://www.amazon.com/dp/B0BVXY3SMH) [2**Pure 5-HTP (5-Hydroxytryptophan) Plus GABA Supplement - for Sleep Mood & Stress Management - 60 Veggie Caps**Pure Micronutrients**$24.52**4.4★393 rev](https://www.amazon.com/dp/B07N1MPVKT) [3**Micro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO**Micro Ingredients**$21.70**4.4★126 rev](https://www.amazon.com/dp/B0FJ477YCV) [4**BB Company CalmAgain for Menopause Anxiousness Mood Balance for Women | Stay Calm Lower Cortisol Fewer Mood Swings | Siberian Rhubarb Sage Saffron | Menopause Relief | 30 Ct**BB Company**$48.64**4.0★101 rev](https://www.amazon.com/dp/B0DG5BYW63) [5**PeakPury GABA Supplement with 5-HTP L-Tryptophan Ashwagandha Chamomile L-Theanine & Magnesium Calm Mood & Sleep Quality Support* Relaxation Supplement 150 Capsules Non-GMO Gluten Free**PEAKPURY**$16.85**4.5★181 rev](https://www.amazon.com/dp/B0D49YCZ6M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Micro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO**Micro Ingredients**$21.70**126 rev1y ago](https://www.amazon.com/dp/B0FJ477YCV) [**GABA Supplements 750mg with L-Theanine & Ashwagandha for Calm & Sleep 90CT**Lukaree**$19.30**160 rev1y ago](https://www.amazon.com/dp/B0F48G4SPX) [**NEW AGE GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Vitamins for Women and Men with 5-HTP (5-Hydroxytryptophan) - 180 Count**NEW AGE**$31.81**317 rev1y ago](https://www.amazon.com/dp/B0DZDZ3SJD) [**BB Company CalmAgain for Menopause Anxiousness Mood Balance for Women | Stay Calm Lower Cortisol Fewer Mood Swings | Siberian Rhubarb Sage Saffron | Menopause Relief | 30 Ct**BB Company**$48.64**101 rev1y ago](https://www.amazon.com/dp/B0DG5BYW63) [**PeakPury GABA Supplement with 5-HTP L-Tryptophan Ashwagandha Chamomile L-Theanine & Magnesium Calm Mood & Sleep Quality Support* Relaxation Supplement 150 Capsules Non-GMO Gluten Free**PEAKPURY**$16.85**181 rev2y ago](https://www.amazon.com/dp/B0D49YCZ6M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Micro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO**Micro Ingredients**$21.70**4.4★**▲ 89%**](https://www.amazon.com/dp/B0FJ477YCV) [**Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine (90 Count (Pack of 2))**Clean Nutraceuticals**$48.58**4.4★**▲ 54%**](https://www.amazon.com/dp/B0DP1MS5W3) [**PeakPury GABA Supplement with 5-HTP L-Tryptophan Ashwagandha Chamomile L-Theanine & Magnesium Calm Mood & Sleep Quality Support* Relaxation Supplement 150 Capsules Non-GMO Gluten Free**PEAKPURY**$16.85**4.5★**▲ 14%**](https://www.amazon.com/dp/B0D49YCZ6M) [**Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)**Clean Nutraceuticals**$28.04**4.4★**— 3%**](https://www.amazon.com/dp/B0BVXY3SMH) [**Pure 5-HTP (5-Hydroxytryptophan) Plus GABA Supplement - for Sleep Mood & Stress Management - 60 Veggie Caps**Pure Micronutrients**$24.52**4.4★**— 9%**](https://www.amazon.com/dp/B07N1MPVKT)
**~~View all trending →~~**
## **What buyers say about calm pills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**26%
*“Improved My Sleep”*
**Stress/Anxiety**13%
*“Helps with my anxiety”*
**Quality-Overall**8%
*“Good Quality”*
**Focus Enhancement**6%
*“I've noticed some real improvements in my mood”*
**Vitamin**6%
*“Ive been happy with this Clean Nutraceuticals supplement so far”*
**Efficiency**6%
*“Effective”*
**Value For Money**4%
*“reasonable price”*
**Soothing Effect**4%
*“Mood, dream, calmness”*
**Advertised Vs Actual Product**3%
*“Worked as advertised”*
**Strength**2%
*“Strong”*
### **What buyers complain about **
**Sleep Quality**29%
*“Did not help with sleep at all”*
**Functionality-Overall**10%
*“Doesn't seem to be effective”*
**Stress/Anxiety**8%
*“definitely anxiety inducing”*
**Side Effects**7%
*“Made me nauseated”*
**Acid Regulator/Stomach Ache Relief**6%
*“Upset my stomach”*
**Dosage**4%
*“there are things in this that do not go with some prescribed medications”*
**Ingredients-Overall**4%
*“Be careful of ingredients”*
**Value For Money**3%
*“Not worth the money”*
**Smell**3%
*“Smells terrible”*
**Heart Health**2%
*“Made my heart race and very angry”*
### **Top return reasons **
**Acid Regulator/Stomach Ache Relief**100%
## **Common questions**
- **Is calm pills profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 8 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the calm pills niche?**
- 7 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in calm pills?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Stress/Anxiety. The return rate is 0.0%.
- **When does demand for calm pills peak?**
- Demand peaks in Sep–Oct; the busiest month runs 35.1× the quietest.
- **What does it cost to enter the calm pills niche?**
- Listings span $16.85–$48.64; the average listing price is $29.93 (sweet spot $15–$100). The average incumbent carries 826 reviews — the moat a new listing must climb.
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