---
title: "Calm Mind — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calm-mind"
last_updated: "2026-08-07T09:02:14.124Z"
locale: en
meta:
description: "Niche score 40/100 · $26K/yr market · 17K searches/yr · $35.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $26K/yr market · 17K searches/yr · $35.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Calm Mind — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **calm mind**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 23Conversion 53Competition 9Returns 100Price range 95Avg price 95Brand share 9Review moat 24Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.13**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.30–$68.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,782.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$26K**
$26K/yr · 17K searches
According to Flapen's Amazon United States niche tracking, calm mind is a $26K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calm mind market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$44K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#987**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**567**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Natural Vitality37% - Himalaya29% - Pure Encapsulations16% - Dear Apothecary8% - I'm Nutrients6% - LifeSeasons4%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -3.0% search growth over the last 90 days.
500300Spike '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/calm-mind/trend)
## **Top calm mind search terms**
- **calm mind**10K/yr-9.8%7.1% conv. - **calm mind magnesium**4K/yr+62.4%0.4% conv. - **calm mind supplement**4K/yr-31.1%7.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/calm-mind/search-terms)
## **Top calm mind products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Himalaya Hello Calm Mind Herbal Supplement with Bacopa L-Theanine Gotu Kola Supports Concentration & Focus Cognitive Function Clear Thinking Relaxation Vegan Gluten Free 60 Capsules**Himalaya**$20.30**4.4★182 rev](https://www.amazon.com/dp/B098RBJ2WX) [2**Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supports a Healthy Response to Stress Gluten Free & Vegetarian Honey Chamomile 12 oz.**Natural Vitality**$30.14**4.5★564 rev](https://www.amazon.com/dp/B0B88T9NBJ) [3**Pure Encapsulations Calm Mind - Calming Supplement - Saffron Extract & Theracurmin Supplement - Supports a Calm Mindset* - Gluten-Free Non-GMO & Hypoallergenic - 60 Capsules (60 Servings)**Pure Encapsulations**$68.17**4.3★31 rev](https://www.amazon.com/dp/B0FRST29QX) [4**Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supplement for Stress Relief Gluten Free & Vegetarian Unflavored 12 oz.**Natural Vitality**$30.25**4.6★224 rev](https://www.amazon.com/dp/B0B88RYTP4) [5**Dear Apothecary Calm Mind Stress Support Supplement with Ashwagandha GABA L-Theanine 5-HTP Rhodiola B-Vitamins Magnesium - 24 Ingredients - 60 Capsules**Dear Apothecary**$38.86**4.5★9 rev](https://www.amazon.com/dp/B0FGG69WVF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pure Encapsulations Calm Mind - Calming Supplement - Saffron Extract & Theracurmin Supplement - Supports a Calm Mindset* - Gluten-Free Non-GMO & Hypoallergenic - 60 Capsules (60 Servings)**Pure Encapsulations**$68.17**31 rev9mo ago](https://www.amazon.com/dp/B0FRST29QX) [**Dear Apothecary Calm Mind Stress Support Supplement with Ashwagandha GABA L-Theanine 5-HTP Rhodiola B-Vitamins Magnesium - 24 Ingredients - 60 Capsules**Dear Apothecary**$38.86**9 rev1y ago](https://www.amazon.com/dp/B0FGG69WVF) [**Im Nutrients Calm Mind | Saffron Supplements for Kids | Nervous System Support | Kids Magnesium | Vitamin B6 | Zinc | Naturally Flavored | No Artificial Ingredients | 60 Chewable Tablets**I'm Nutrients**$38.50**64 rev1y ago](https://www.amazon.com/dp/B0D5ZQ7SVC) [**Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supports a Healthy Response to Stress Gluten Free & Vegetarian Honey Chamomile 12 oz.**Natural Vitality**$30.14**564 rev3y ago](https://www.amazon.com/dp/B0B88T9NBJ) [**Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supplement for Stress Relief Gluten Free & Vegetarian Unflavored 12 oz.**Natural Vitality**$30.25**224 rev3y ago](https://www.amazon.com/dp/B0B88RYTP4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Encapsulations Calm Mind - Calming Supplement - Saffron Extract & Theracurmin Supplement - Supports a Calm Mindset* - Gluten-Free Non-GMO & Hypoallergenic - 60 Capsules (60 Servings)**Pure Encapsulations**$68.17**4.3★**▲ 70%**](https://www.amazon.com/dp/B0FRST29QX) [**Natural Vitality Calm Magnesium Powder**Natural Vitality**$22.39**4.6★**— 7%**](https://www.amazon.com/dp/B00BPUY3W0) [**LifeSeasons Anxie-T - Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha Kava Kava GABA & L-Theanine - 60 Capsules**LifeSeasons**$32.39**4.3★**— 1%**](https://www.amazon.com/dp/B008KPZN4A) [**Himalaya Hello Calm Mind Herbal Supplement with Bacopa L-Theanine Gotu Kola Supports Concentration & Focus Cognitive Function Clear Thinking Relaxation Vegan Gluten Free 60 Capsules**Himalaya**$20.30**4.4★**— 2%**](https://www.amazon.com/dp/B098RBJ2WX) [**Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supports a Healthy Response to Stress Gluten Free & Vegetarian Honey Chamomile 12 oz.**Natural Vitality**$30.14**4.5★**— 5%**](https://www.amazon.com/dp/B0B88T9NBJ)
**~~View all trending →~~**
## **What buyers say about calm mind**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Stress/Anxiety**18%
*“Great for anxiety”*
**Sleep Quality**12%
*“improved sleep quality”*
**Quality-Overall**9%
*“Reliable brand, helpful supplement”*
**Taste-Overall**5%
*“Good taste”*
**Efficiency**5%
*“Effective”*
**Soothing Effect**5%
*“Calming effect”*
**Flavor**4%
*“Good Flavor to Your Day”*
**Magnesium**4%
*“Good source of magnesium”*
**Focus Enhancement**4%
*“Definitely improves mood”*
**Value For Money**3%
*“Worth the purchase”*
### **What buyers complain about **
**Taste-Overall**14%
*“It also had a soapy taste”*
**Stress/Anxiety**9%
*“No good I have more anxiety than before”*
**Value For Money**6%
*“Not worth it”*
**Magnesium**6%
*“Switched to another form of magnesium”*
**Functionality-Overall**6%
*“Doesn't work”*
**Side Effects**5%
*“had headaches anxiety after my workouts which actually made it worse”*
**Sleep Quality**5%
*“It didn't help me sleep”*
**Flavor**4%
*“Artificial flavors”*
**Ingredients-Overall**4%
*“Could be because my body isnt used to the ingredients”*
**Dosage**3%
*“I didn't know why it said to start with 1/2 tsp”*
### **Top return reasons **
**Taste-Overall**29%
**Flavor**29%
**Leak-Proof**14%
**Advertised Vs Actual Product**7%
**Sleep Quality**7%
**Value For Money**7%
**Ingredients-Overall**7%
## **Common questions**
- **Is calm mind profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the calm mind niche?**
- 6 brands and 567 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in calm mind?**
- Top complaints mined from reviews: Taste-Overall, Stress/Anxiety, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the calm mind niche?**
- Listings span $20.30–$68.17; the average listing price is $35.13 (sweet spot $15–$100). The average incumbent carries 5,783 reviews — the moat a new listing must climb.
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