---
title: "Calm Magnesium Glycinate — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calm-magnesium-glycinate"
last_updated: "2026-08-06T00:09:17.460Z"
locale: en
meta:
description: "Niche score 47/100 · $170K/yr market · 73K searches/yr · $25.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $170K/yr market · 73K searches/yr · $25.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Calm Magnesium Glycinate — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **calm magnesium glycinate**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 24Conversion 84Competition 22Returns 100Price range 95Avg price 95Brand share 0Review moat 22Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.14**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.25–$43.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$170K**
$170K/yr · 73K searches
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****9,950.14**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, calm magnesium glycinate is a $170K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calm magnesium glycinate market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$126K–$151K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#633**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**569**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Natural Vitality94% - Nello4% - Pure Encapsulations2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -3.0% search growth over the last 90 days.
2K2KSpike '25Prime Day '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/calm-magnesium-glycinate/trend)
## **Top calm magnesium glycinate search terms**
- **calm magnesium glycinate**46K/yr+0.9%7.6% conv. - **magnesium glycinate calm**16K/yr-7.6%5.8% conv. - **calm capsules**6K/yr-10.3%10.2% conv. - **calm magnesium capsules**4K/yr-22.0%13.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/calm-magnesium-glycinate/search-terms)
## **Top calm magnesium glycinate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$68K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natural Vitality Calm Magnesium Glycinate Capsules**Natural Vitality**$30.90**4.5★1,953 rev](https://www.amazon.com/dp/B07RLTP4PV) [2**Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix**Natural Vitality**$19.00**4.4★135 rev](https://www.amazon.com/dp/B0FDS4SZ4L) [3**Natural Vitality Calm Magnesium Glycinate Gummies | Soup Grape Flavor**Natural Vitality**$16.25**4.4★113 rev](https://www.amazon.com/dp/B0FW7LZZ7P) [4**Natural Vitality Calm Magnesium Powder**Natural Vitality**$22.29**4.6★42,432 rev](https://www.amazon.com/dp/B00BPUY3W0) [5**Natural Vitality Calm Magnesium Supplement Anti-Stress Drink Mix Powder Gluten Free Vegan & Non-GMO Original Unflavored 16 oz**Natural Vitality**$27.56**4.5★11,691 rev](https://www.amazon.com/dp/B000OQ2DL4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natural Vitality MaxCalm Magnesium Complex Capsules**Natural Vitality**$17.98**35 rev6mo ago](https://www.amazon.com/dp/B0GFP1D39J) [**Natural Vitality Kids Calm | Magnesium Glycinate Gummies**Natural Vitality**$16.37**82 rev7mo ago](https://www.amazon.com/dp/B0G4SG2RR9) [**Natural Vitality Calm Magnesium Glycinate Gummies | Soup Grape Flavor**Natural Vitality**$16.25**113 rev9mo ago](https://www.amazon.com/dp/B0FW7LZZ7P) [**Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix**Natural Vitality**$19.00**135 rev1y ago](https://www.amazon.com/dp/B0FDS4SZ4L) [**Natural Vitality Calm Ashwagandha + Magnesium Glycinate Capsules**Natural Vitality**$16.26**212 rev1y ago](https://www.amazon.com/dp/B0F2TRWNV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natural Vitality MaxCalm Magnesium Complex Capsules**Natural Vitality**$17.98**4.1★**▲ 224%**](https://www.amazon.com/dp/B0GFP1D39J) [**Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix**Natural Vitality**$19.00**4.4★**▲ 189%**](https://www.amazon.com/dp/B0FDS4SZ4L) [**Natural Vitality Kids Calm | Magnesium Glycinate Gummies**Natural Vitality**$16.37**4.3★**▲ 78%**](https://www.amazon.com/dp/B0G4SG2RR9) [**Natural Vitality Calm Magnesium Glycinate Gummies | Soup Grape Flavor**Natural Vitality**$16.25**4.4★**▲ 38%**](https://www.amazon.com/dp/B0FW7LZZ7P) [**Nello Supercalm Powdered Drink Mix Tub Cortisol Reducer* Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO 30 Ct Raspberry Lemonade**Nello**$43.48**4.3★**▲ 36%**](https://www.amazon.com/dp/B0CMS2G5GJ)
**~~View all trending →~~**
## **What buyers say about calm magnesium glycinate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**20%
*“Sleep like a baby”*
**Quality-Overall**14%
*“High quality Suppliment”*
**Magnesium**9%
*“Great Magnesium Pills”*
**Taste-Overall**8%
*“Good taste”*
**Stress/Anxiety**4%
*“Helps with my anxiety”*
**Efficiency**3%
*“Works perfectly”*
**Soothing Effect**3%
*“Great calming”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Vitamin**3%
*“Favorite vitamin”*
**Value For Money**2%
*“Good product for the price”*
### **What buyers complain about **
**Sleep Quality**14%
*“I was having trouble sleeping”*
**Taste-Overall**8%
*“HORRIBLE taste”*
**Functionality-Overall**6%
*“Was not effective”*
**Magnesium**5%
*“I must not be able to tolerate magnesium”*
**Side Effects**5%
*“Bad Side effects”*
**Size-Overall**4%
*“Too Big”*
**Value For Money**4%
*“its a little pricey”*
**Dosage**3%
*“High dose”*
**Quality-Overall**3%
*“Poor quality control”*
**Acid Regulator/Stomach Ache Relief**3%
*“Upset my stomach so not for me”*
### **Top return reasons **
**Functionality-Overall**16%
**Magnesium**12%
**Flavor**11%
**Taste-Overall**8%
**Dosage**7%
**Value For Money**6%
**Sleep Quality**6%
**Acid Regulator/Stomach Ache Relief**6%
**Size-Overall**3%
**Leak-Proof**3%
## **Common questions**
- **Is calm magnesium glycinate profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 14 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the calm magnesium glycinate niche?**
- 3 brands and 569 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in calm magnesium glycinate?**
- Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- **When does demand for calm magnesium glycinate peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the calm magnesium glycinate niche?**
- Listings span $16.25–$43.48; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 9,950 reviews — the moat a new listing must climb.
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