---
title: "Calendula — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calendula"
last_updated: "2026-08-06T01:13:56.977Z"
locale: en
meta:
description: "Niche score 46/100 · $1.2M/yr market · 773K searches/yr · $14.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $1.2M/yr market · 773K searches/yr · $14.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Calendula — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **calendula**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 82Growth 24Conversion 93Competition 3Returns 100Price range 60Avg price 68Brand share 0Review moat 36Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.2M**
$1.2M/yr · 773K searches
**Avg price**
**Good****$14.12**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.46–$27.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,875.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, calendula is a $1.2M/yr Amazon United States market (773K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calendula market data**
- **Units sold / yr**
- **100K–125K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#259**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**556**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Boiron89% - Ora's Amazing Herbal4% - Erbaid4% - U.S. Wellness Naturals3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
25K15KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/calendula/trend)
## **Top calendula search terms**
- **calendula cream**343K/yr-5.8%12.4% conv. - **calendula**242K/yr+0.7%3.5% conv. - **calendula ointment**90K/yr+8.7%15.7% conv. - **boiron calendula cream**18K/yr-6.6%17.7% conv. - **calendula cream for skin healing**8K/yr-11.2%13.1% conv. - **calendula lotion**10K/yr-5.0%4.0% conv. - **crema de calendula**9K/yr-1.3%1.4% conv. - **boiron calendula ointment**5K/yr-0.6%20.5% conv. - **calendula face cream**6K/yr-22.4%1.1% conv. - **calendula cream for eczema**3K/yr+2.9%5.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/calendula/search-terms)
## **Top calendula products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$249K40%$498K60%$748K80%$997K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boiron Calendula Cream for First Aid Minor Burns Cuts Scrapes Insect Bits and Sunburn - 2.5 oz**Boiron**$9.69**4.7★8,028 rev](https://www.amazon.com/dp/B000WRZOW0) [2**Boiron Calendula Ointment for Relief from Minor Burns Cuts Scrapes and Insect Bites - 1 Oz**Boiron**$6.46**4.7★2,501 rev](https://www.amazon.com/dp/B001E25J72) [3**Boiron Calendula Gel Relief from Rashes Skin Irritations Razor Burn or Insect Bites - Non-Greasy and Fragrance-Free - 2.6oz**Boiron**$9.48**4.6★3,211 rev](https://www.amazon.com/dp/B00COMJECM) [4**Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz**Ora's Amazing Herbal**$27.99**4.6★903 rev](https://www.amazon.com/dp/B08ZTZ3VC7) [5**Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies**Erbaid**$9.04**4.5★103 rev](https://www.amazon.com/dp/B0FS2JRGQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies**Erbaid**$9.04**103 rev9mo ago](https://www.amazon.com/dp/B0FS2JRGQS) [**Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz**Ora's Amazing Herbal**$27.99**903 rev5y ago](https://www.amazon.com/dp/B08ZTZ3VC7) [**Calendula Tea 1LB (16Oz) 100% CERTIFIED Organic Whole Flower Herbal Tea (Calendula Officinalis) Caffeine Free in 1 lbs. Bulk Resealable BPA-free Bags from U.S. Wellness**U.S. Wellness Naturals**$22.07**2,507 rev9y ago](https://www.amazon.com/dp/B01KKJIK7A) [**Boiron Calendula Cream for First Aid Minor Burns Cuts Scrapes Insect Bits and Sunburn - 2.5 oz**Boiron**$9.69**8,028 rev18y ago](https://www.amazon.com/dp/B000WRZOW0) [**Boiron Calendula Ointment for Relief from Minor Burns Cuts Scrapes and Insect Bites - 1 Oz**Boiron**$6.46**2,501 rev19y ago](https://www.amazon.com/dp/B001E25J72)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies**Erbaid**$9.04**4.5★**▲ 48%**](https://www.amazon.com/dp/B0FS2JRGQS) [**Boiron Calendula Cream for First Aid Minor Burns Cuts Scrapes Insect Bits and Sunburn - 2.5 oz**Boiron**$9.69**4.7★**— 3%**](https://www.amazon.com/dp/B000WRZOW0) [**Boiron Calendula Ointment for Relief from Minor Burns Cuts Scrapes and Insect Bites - 1 Oz**Boiron**$6.46**4.7★**— 5%**](https://www.amazon.com/dp/B001E25J72) [**Boiron Calendula Gel Relief from Rashes Skin Irritations Razor Burn or Insect Bites - Non-Greasy and Fragrance-Free - 2.6oz**Boiron**$9.48**4.6★**— 6%**](https://www.amazon.com/dp/B00COMJECM) [**Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz**Ora's Amazing Herbal**$27.99**4.6★**▼ 13%**](https://www.amazon.com/dp/B08ZTZ3VC7)
**~~View all trending →~~**
## **What buyers say about calendula**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Boiron is a well respected brand”*
**Moist/Dry**9%
*“Very moisturizing”*
**Allergies**8%
*“No skin irritation”*
**Efficiency**5%
*“Very effective”*
**Smell**5%
*“The smell is very mild”*
**Skin Health**5%
*“highly recommend it as a must-have for skin care”*
**Value For Money**4%
*“Worth it”*
**Soft Feel**4%
*“Soothing”*
**Taste-Overall**3%
*“Great tasting Tea”*
**Itch Relief**3%
*“protects the disturbed skin barrier and reduces inflammation and itching”*
### **What buyers complain about **
**Allergies**18%
*“I had a rash for a month”*
**Smell**12%
*“smells nasty”*
**Ingredients-Overall**6%
*“Changed ingredients”*
**Advertised Vs Actual Product**5%
*“The product received is not the one advertised”*
**Oily/Greasy**5%
*“If you have oily skin it may be too greasy for you”*
**Thickness**5%
*“the cream is half as thick”*
**Residue**3%
*“leaves a greasy residue”*
**Skin Health**3%
*“it slowly started breaking down my skin barrier on my face which caused me to develop perioral dermatitis around my mouth area”*
**Moist/Dry**3%
*“While this is better for first aid it is not good for moisturizing your face”*
**Size-Overall**2%
*“The 1lb bag is huge”*
### **Top return reasons **
**Functionality-Overall**24%
**Advertised Vs Actual Product**18%
**Smell**9%
**Product Condition**9%
**Defective Material/Parts**9%
**Size-Overall**7%
**Value For Money**4%
**Oily/Greasy**3%
**Ease Of Cleaning**2%
**Taste-Overall**2%
## **Common questions**
- **Is calendula profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the calendula niche?**
- 4 brands and 556 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in calendula?**
- Top complaints mined from reviews: Allergies, Smell, Ingredients-Overall. The return rate is 0.1%.
- **When does demand for calendula peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the calendula niche?**
- Listings span $6.46–$27.99; the average listing price is $14.12 (sweet spot $15–$100). The average incumbent carries 2,876 reviews — the moat a new listing must climb.
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