---
title: "Calendula Salve — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calendula-salve"
last_updated: "2026-08-10T16:25:00.668Z"
locale: en
meta:
description: "Niche score 51/100 · $90K/yr market · 69K searches/yr · $18.50 avg price. Soft demand (-8.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $90K/yr market · 69K searches/yr · $18.50 avg price. Soft demand (-8.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calendula Salve — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **calendula salve**
**Worth a look**
Shows low returns (0.2%), but soft demand (-8.3% this quarter) keeps it on the watch list.
Market size 23Growth 21Conversion 75Competition 60Returns 99Price range 63Avg price 84Brand share 57Review moat 42Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.50**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.45–$29.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,276.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$90K**
$90K/yr · 69K searches
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, calendula salve is a $90K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calendula salve market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$93K–$111K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#349**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**567**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 98%
**Open market**
**22%**
- Ora's Amazing Herbal32% - Boiron11% - Erbaid10% - Legend's Creek9% - Traverse Bay Bath and Body8% - MJ's Herbals7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/health-household/calendula-salve/trend)
## **Top calendula salve search terms**
- **calendula salve**47K/yr-7.9%6.7% conv. - **oras amazing herbal salve**9K/yr+2.3%9.1% conv. - **calendula salve organic**5K/yr-12.6%6.8% conv. - **calendula balm**5K/yr-20.6%3.2% conv. - **oras**2K/yr-8.9%1.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/calendula-salve/search-terms)
## **Top calendula salve products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz**Ora's Amazing Herbal**$27.97**4.6★901 rev](https://www.amazon.com/dp/B08ZTZ3VC7) [2**Legends Creek Farm Herbal Salve - Healing Ointment with Calendula Flowers & Grapeseed Oil - Natural Balm for Dry Skin Scrapes & Stings - 1oz. Healing Balm Handmade in USA (Calendula S.)**Legend's Creek**$15.68**4.4★4,024 rev](https://www.amazon.com/dp/B0773377RY) [3**Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies**Erbaid**$9.04**4.4★100 rev](https://www.amazon.com/dp/B0FS2JRGQS) [4**Traverse Bay Bath and Body - Calendula Salve with Calendula Chamomile Lavender Essential Oil Carrot Seed Extract - 2 oz Twist-Top Tin - All Natural Soothing Multi-Purpose Salve for Everyday Use**Traverse Bay Bath and Body**$11.94**4.7★397 rev](https://www.amazon.com/dp/B07FGVGLWC) [5**Touchy Skin Salve Eczema Cream for Kids and Adults Natural Sensitive Skin Treatment Itch Cream Calendula Ointment Dry Skin Balm Fragrance Free Oras Amazing Herbal 4 oz**Ora's Amazing Herbal**$27.96**4.3★6,273 rev](https://www.amazon.com/dp/B00BMTCUZQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Calendula Ointment Natural Calendula Cream & Calendula Salve Stick Skin Repair Ointment for Dry Skin Itch Relief & Irritation For Cuts Burns Bug Bites Diaper Care & Tattoo Care Baby Safe**Erbaid**$6.95**39 rev5mo ago](https://www.amazon.com/dp/B0GHBF7327) [**Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies**Erbaid**$9.04**100 rev9mo ago](https://www.amazon.com/dp/B0FS2JRGQS) [**Organic Botanicals Pure Organic Calendula Salve Healing Balm - Calendula Cream Healing Hand Salve Ointment from Local Organic Calendula Flowers Calendula Gel Eczema Ointment Certified Organic 2 Oz**Organic Botanicals**$27.85**34 rev2y ago](https://www.amazon.com/dp/B0819644C6) [**Epifany True 100% Natural Calendula Salve 2oz | Dry Skin Soothing Balm Eczema Cream Rashes Bruises Bug Bite Itch Relief | Organic Calendula Organic Beeswax**Epifany True**$17.87**115 rev4y ago](https://www.amazon.com/dp/B0B66YHSG8) [**Calendula Salve for Smooth Happy Skin | Organic Non-GMO Small-Batch Herbal Balm | Family Made in WV | 2 oz Jar**generic**$14.49**182 rev4y ago](https://www.amazon.com/dp/B09VPYL9M2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calendula Ointment Natural Calendula Cream & Calendula Salve Stick Skin Repair Ointment for Dry Skin Itch Relief & Irritation For Cuts Burns Bug Bites Diaper Care & Tattoo Care Baby Safe**Erbaid**$6.95**4.6★**▲ 313%**](https://www.amazon.com/dp/B0GHBF7327) [**Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies**Erbaid**$9.04**4.4★**▲ 80%**](https://www.amazon.com/dp/B0FS2JRGQS) [**MJs Herbals Herbal Skin Care Ointment & Organic Moisturizing Balm for Everyday Skin Use Versatile Skin Nourishment & Everyday Care - Calendula Salve 4 oz**MJ's Herbals**$29.80**4.5★**▲ 61%**](https://www.amazon.com/dp/B074GCLZ6R) [**Badger Baby Balm Organic Calendula Cream Soothes Diaper Rash Cradle Cap & Dry Skin 100% Organic Baby Cream Pediatrician Tested & Long Lasting 2 oz Tin**Badger**$11.39**4.7★**▲ 40%**](https://www.amazon.com/dp/B00008DHS5) [**Oras Amazing Herbal Natural Tattoo Salve Tattoo Aftercare Balm for New & Old Inked Skin Moisturizing & Itch Soothing Cream Petroleum Free & Color Restoring Tattoo Ointment 4oz USA made**Ora's Amazing Herbal**$28.51**4.7★**▲ 28%**](https://www.amazon.com/dp/B019YJA5TS)
**~~View all trending →~~**
## **What buyers say about calendula salve**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Excellent Product”*
**Smell**11%
*“Love the smell”*
**Moist/Dry**8%
*“Very moisturizing”*
**Allergies**7%
*“Good on skin irritation”*
**Soft Feel**4%
*“My skin still felt soft”*
**Skin Health**4%
*“highly recommend it as a must-have for skin care”*
**Value For Money**4%
*“The price is great”*
**Efficiency**4%
*“Very effective”*
**Ingredients-Overall**3%
*“The simple ingredients makes me love it more”*
**Absorbency**2%
*“Absorbs well”*
### **What buyers complain about **
**Allergies**17%
*“It did not work on a recent rash I developed”*
**Smell**10%
*“Slight smell not my favorite”*
**Oily/Greasy**3%
*“thought it was a little greasy”*
**Ingredients-Overall**3%
*“Changed ingredients”*
**Functionality-Overall**3%
*“this did not work at all”*
**Advertised Vs Actual Product**3%
*“The product received is not the one advertised”*
**Thickness**3%
*“it is thick”*
**Moist/Dry**3%
*“And they are often dry”*
**Skin Health**3%
*“it slowly started breaking down my skin barrier on my face which caused me to develop perioral dermatitis around my mouth area”*
**Size-Overall**2%
*“I wish it came in gallon size”*
### **Top return reasons **
**Functionality-Overall**22%
**Smell**15%
**Advertised Vs Actual Product**13%
**Product Condition**11%
**Defective Material/Parts**7%
**Oily/Greasy**4%
**Size-Overall**4%
**Moist/Dry**3%
**Value For Money**3%
**Ingredients-Overall**2%
## **Common questions**
- **Is calendula salve profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the calendula salve niche?**
- 12 brands and 567 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in calendula salve?**
- Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.2%.
- **When does demand for calendula salve peak?**
- Demand peaks in Aug–Sep; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the calendula salve niche?**
- Listings span $6.45–$29.80; the average listing price is $18.50 (sweet spot $15–$100). The average incumbent carries 2,276 reviews — the moat a new listing must climb.
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