---
title: "Trend — calendula oil - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calendula-oil/trend"
last_updated: "2026-08-10T23:14:37.479Z"
locale: en
meta:
  description: "Niche score 59/100 · $321K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $321K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — calendula oil - Flapen"
---

# **calendula oil**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 21Conversion 71Competition 52Returns 97Price range 81Avg price 88Brand share 79Review moat 69Quality gap 35

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.11**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.76–$49.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****723.26**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$321K**

$321K/yr · 244K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend