---
title: "Calendula Oil — $321K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/calendula-oil"
last_updated: "2026-08-11T00:59:17.337Z"
locale: en
meta:
description: "Niche score 59/100 · $321K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $321K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calendula Oil — $321K/yr Amazon US Niche (2026) - Flapen"
---
# **calendula oil**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 21Conversion 71Competition 52Returns 97Price range 81Avg price 88Brand share 79Review moat 69Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.11**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.76–$49.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****723.26**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$321K**
$321K/yr · 244K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, calendula oil is a $321K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calendula oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$302K–$402K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#1,816**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**56%**
Top 20: 98%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**37%**
- Herb Pharm13% - Pranarom12% - Gya Labs12% - Essential Delights10% - Liquid Gold Inc9% - LOTUSJOY7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/calendula-oil/trend)
## **Top calendula oil search terms**
- **calendula oil**152K/yr-11.8%6.0% conv. - **calendula oil organic**19K/yr-7.0%5.6% conv. - **organic calendula oil**13K/yr+4.5%5.2% conv. - **calendula essential oil**15K/yr-7.2%4.8% conv. - **aceite de calendula orgnico 100 puro**10K/yr+12.6%2.4% conv. - **calendula oil for skin**7K/yr+9.7%6.4% conv. - **aceite de calendula**8K/yr-5.0%2.4% conv. - **calendula infused oil**6K/yr+21.5%6.8% conv. - **pure calendula oil**6K/yr-18.0%4.3% conv. - **calendula oil organic for skin**5K/yr+41.8%3.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/calendula-oil/search-terms)
## **Top calendula oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$26K12%$39K16%$51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Herb Pharm Certified Organic Calendula Oil 1 Oz**Herb Pharm**$12.69**4.7★1,908 rev](https://www.amazon.com/dp/B0016B5NLS) [2**Pranarom - USDA Certified Organic French Calendula Virgin Plant Oil - 2 fl oz Glass Bottle - Gentle Soothing Oil for Sensitive Skin Moisturizer**Pranarom**$13.79**4.6★314 rev](https://www.amazon.com/dp/B09MQXF6XN) [3**Gya Labs Calendula Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage**Gya Labs**$13.73**4.5★3,249 rev](https://www.amazon.com/dp/B09B6S3SS6) [4**Calendula Oil - Premium Carrier Oil | Nourishing for Skin Face Body Hair Revitalization | Hydrating Vegan & Cruelty-Free 16 Fl Oz**Essential Delights**$34.63**4.5★203 rev](https://www.amazon.com/dp/B0C6X31JT8) [5**LOTUSJOY Calendula Oil Premium & Natural Multi-Purpose for Face & Body Gentle & Soothing for Sensitive Skin 2 fl oz (60mL)**LOTUSJOY**$12.96**4.4★31 rev](https://www.amazon.com/dp/B0GJRH6L5Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DAMUSI Calendula Essential Oil for Face & Body Face Moisturizer Essential Oils for Women Nourish and Deeply Moisturize Dry Skin Natural Massage Oils for Face Body Nails Hair Care 1 Fl Oz**DAMUSI**$7.95**1 rev4mo ago](https://www.amazon.com/dp/B0GS8Q2TD2) [**LOTUSJOY Calendula Oil Premium & Natural Multi-Purpose for Face & Body Gentle & Soothing for Sensitive Skin 2 fl oz (60mL)**LOTUSJOY**$12.96**31 rev5mo ago](https://www.amazon.com/dp/B0GJRH6L5Q) [**UNSULLIED Calendula Oil**UN·SUL·LIED**$24.99**10 rev1y ago](https://www.amazon.com/dp/B0F2GF7Y46) [**GM Gumili Calendula Essential Oil 1 Oz Home Fragrance Oil for Perfume Soaps Candle Making Dryer Balls Diffusers**gm gumili**$7.83**88 rev2y ago](https://www.amazon.com/dp/B0CF7WR8JK) [**Liquid Gold Inc - 32 oz - Calendula Herbal Infused Oil - Natural Organic**Liquid Gold Inc**$49.88**44 rev2y ago](https://www.amazon.com/dp/B0CH3YD1L4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DAMUSI Calendula Essential Oil for Face & Body Face Moisturizer Essential Oils for Women Nourish and Deeply Moisturize Dry Skin Natural Massage Oils for Face Body Nails Hair Care 1 Fl Oz**DAMUSI**$7.95**5.0★**▲ 345%**](https://www.amazon.com/dp/B0GS8Q2TD2) [**LOTUSJOY Calendula Oil Premium & Natural Multi-Purpose for Face & Body Gentle & Soothing for Sensitive Skin 2 fl oz (60mL)**LOTUSJOY**$12.96**4.4★**▲ 331%**](https://www.amazon.com/dp/B0GJRH6L5Q) [**Natures Brands Organic Calendula Carrier Oil by Herbal Choice Mari (2 Fl Oz Bottle) - No Toxic Synthetic Chemicals**Nature's Brands**$11.29**4.6★**▲ 264%**](https://www.amazon.com/dp/B078QBZDYK) [**Botanical Beauty CALENDULA OIL Egyptian Calendula Officinalis Marigold Oil Pure Natural for FACE SKIN BODY HAIR NAILS 0.5 Fl.oz.- 15 ml Skin Moisturizer Oil**Botanical Beauty**$12.98**4.6★**▲ 117%**](https://www.amazon.com/dp/B07W8BCV7H) [**Wild & Organic Calendula Flowers Supplement - Antioxidant Immune & Skin Support - Add to Tea Extract Drops - Calendula Herb Tincture - Vegan Alcohol & Sugar-Free - 4 fl oz**Wild & Organic**$23.42**4.6★**▲ 72%**](https://www.amazon.com/dp/B0C168GYWV)
**~~View all trending →~~**
## **What buyers say about calendula oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“High quality & the pump is a great addition”*
**Smell**11%
*“pleasant scent”*
**Moist/Dry**7%
*“Works great for dry baby skin”*
**Allergies**7%
*“It never irritates his skin”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Suitability Oily Skin**6%
*“A very nice oil to add to your favorite skin care products or use directly”*
**Oily/Greasy**5%
*“It's a great carrier oil”*
**Ingredients-Overall**5%
*“has clean ingredients”*
**Suitability Combination Skin**5%
*“good for basic skincare”*
**Value For Money**4%
*“Best for the value”*
### **What buyers complain about **
**Leak-Proof**25%
*“LEAKING”*
**Smell**19%
*“There is no Calendula scent”*
**Advertised Vs Actual Product**19%
*“FALSE ADVERTISING, NOT ESSENTIAL OIL”*
**Value For Money**13%
*“Very expensive and then not even an eye dropper bottle to measure/dispense”*
**Skin Health**4%
*“that's not healthy to put on the skin for a long period because it's a corticosteroid”*
**Dispensing Mechanism**4%
*“Very expensive and then not even an eye dropper bottle to measure/dispense”*
**Allergies**4%
*“Now I am allergic to olive oil so it was very difficult to find calendula with a non-olive oil carrier”*
**Oily/Greasy**4%
*“Its very oily”*
**Ethical Trade/Fair Trade**3%
*“it's absolutely a scam”*
### **Top return reasons **
**Leak-Proof**24%
**Smell**23%
**Advertised Vs Actual Product**17%
**Oily/Greasy**11%
**Size-Overall**4%
**Ingredients-Overall**3%
**Product Condition**2%
**Quality-Overall**2%
**Moist/Dry**2%
**Functionality-Overall**1%
## **Common questions**
- **Is calendula oil profitable to sell on Amazon United States?**
- The niche generates $321K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the calendula oil niche?**
- 23 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in calendula oil?**
- Top complaints mined from reviews: Leak-Proof, Smell, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for calendula oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the calendula oil niche?**
- Listings span $7.76–$49.88; the average listing price is $20.11 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.
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