---
title: "Caldrea Linen and Room Spray — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/caldrea-linen-and-room-spray"
last_updated: "2026-08-10T19:45:48.354Z"
locale: en
meta:
description: "Niche score 35/100 · $42K/yr market · 42K searches/yr · $11.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $42K/yr market · 42K searches/yr · $11.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caldrea Linen and Room Spray — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **caldrea linen and room spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 41Conversion 81Competition 11Returns 100Price range 26Avg price 48Brand share 0Review moat 25Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.76**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+12.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.36–$18.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,489.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$42K**
$42K/yr · 42K searches
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, caldrea linen and room spray is a $42K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caldrea linen and room spray market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$35K–$47K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#203**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Febreze93% - Positive Essence4% - Generic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/caldrea-linen-and-room-spray/trend)
## **Top caldrea linen and room spray search terms**
- **febreze romance and desire**14K/yr+35.2%11.3% conv. - **romance and desire febreze**7K/yr+28.2%10.2% conv. - **rose room spray**8K/yr-15.9%2.4% conv. - **febreze romance and desire spray**6K/yr+11.0%13.8% conv. - **rose air freshener**7K/yr-13.8%1.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/caldrea-linen-and-room-spray/search-terms)
## **Top caldrea linen and room spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$13K45%$19K60%$25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Febreze Odor-Fighting Fabric Refresher Romance & Desire 23.6oz**Febreze**$5.77**4.6★1,808 rev](https://www.amazon.com/dp/B0FFCT17PS) [2**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Romance & Desire Scent 0.87oz Refills 2 Count**Febreze**$9.96**4.7★225 rev](https://www.amazon.com/dp/B0G7L7WPKW) [3**Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)**Febreze**$7.89**4.8★1,045 rev](https://www.amazon.com/dp/B0FXHBJFFX) [4**Febreze Romanace and Desire Scented 3 pack**Febreze**$17.52**4.7★38 rev](https://www.amazon.com/dp/B0CRCVHPL1) [5**Febreze Scented Candle Romance & Desire Scent 11 oz 4 Wick Candle Single Pack**Febreze**$14.22**4.3★226 rev](https://www.amazon.com/dp/B0DR9G26WK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)**Febreze**$7.89**1,045 rev5mo ago](https://www.amazon.com/dp/B0FXHBJFFX) [**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Romance & Desire Scent 0.87oz Refills 2 Count**Febreze**$9.96**225 rev6mo ago](https://www.amazon.com/dp/B0G7L7WPKW) [**Febreze Odor-Fighting Fabric Refresher Romance & Desire 23.6oz**Febreze**$5.77**1,808 rev1y ago](https://www.amazon.com/dp/B0FFCT17PS) [**Febreze Bathroom Air Freshener Odor-Fighting Plug-In Alternative Home Bathroom & Kitchen Use Downy April Fresh Scent 6 Count**Febreze**$18.30**708 rev1y ago](https://www.amazon.com/dp/B0DZD2DZMJ) [**Febreze Romanace and Desire Scented 3 pack**Febreze**$17.52**38 rev1y ago](https://www.amazon.com/dp/B0CRCVHPL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)**Febreze**$7.89**4.8★**▲ 74%**](https://www.amazon.com/dp/B0FXHBJFFX) [**Air Freshener -AIR MIST Mood-Enhancing Home Air Freshener Spray (Romance & Desire Pink Rose Petals)-(3 Pack)**Generic**$13.85**4.6★**▲ 39%**](https://www.amazon.com/dp/B0GQ9PTJNG) [**Febreze Odor-Fighting Fabric Refresher Romance & Desire 23.6oz**Febreze**$5.77**4.6★**▲ 37%**](https://www.amazon.com/dp/B0FFCT17PS) [**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Romance & Desire Scent 0.87oz Refills 2 Count**Febreze**$9.96**4.7★**▲ 34%**](https://www.amazon.com/dp/B0G7L7WPKW) [**Febreze Bathroom Air Freshener Odor-Fighting Plug-In Alternative Home Bathroom & Kitchen Use Downy April Fresh Scent 6 Count**Febreze**$18.30**4.5★**— 9%**](https://www.amazon.com/dp/B0DZD2DZMJ)
**~~View all trending →~~**
## **What buyers say about caldrea linen and room spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“long lasting fragrance”*
**Value For Money**7%
*“Good value for money”*
**Quality-Overall**4%
*“Good variety”*
**Freshness**3%
*“a clean freshness”*
**Durability**2%
*“durable”*
**Spray/Flow**1%
*“Great sprayer too”*
**Advertised Vs Actual Product**1%
*“Works well as advertised”*
**Color**1%
*“pretty”*
**Efficiency**1%
*“Works well”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Smell**54%
*“Smell doesn't last”*
**Leak-Proof**6%
*“Problem is, the bottle leaks like a mother fer when I spray”*
**Durability**5%
*“Does not last 5 days”*
**Value For Money**3%
*“Too expensive”*
**Strength**3%
*“wasn't strong enough”*
**Dilute/Watery**2%
*“some of these were with no liquid”*
**Size-Overall**1%
*“It's a bigger bottle”*
**Ease Of Use**1%
*“CAN'T OPEN THE THING”*
**Color**1%
*“Pink one isn't my fav”*
**Residue**1%
*“Spray has an oily residue on the floor wherever you spray it”*
### **Top return reasons **
**Smell**61%
**Leak-Proof**21%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Value For Money**2%
**Contamination**1%
**Product Condition**1%
**Moist/Dry**1%
**Burnt/Roasted/Overbaked**1%
**Wrinkles**1%
## **Common questions**
- **Is caldrea linen and room spray profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the caldrea linen and room spray niche?**
- 3 brands and 58 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in caldrea linen and room spray?**
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.1%.
- **When does demand for caldrea linen and room spray peak?**
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the caldrea linen and room spray niche?**
- Listings span $5.36–$18.30; the average listing price is $11.76 (sweet spot $15–$100). The average incumbent carries 4,489 reviews — the moat a new listing must climb.
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