---
title: "Caldrea Countertop Spray — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/caldrea-countertop-spray"
last_updated: "2026-08-10T17:43:05.873Z"
locale: en
meta:
description: "Niche score 46/100 · $113K/yr market · 43K searches/yr · $21.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $113K/yr market · 43K searches/yr · $21.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caldrea Countertop Spray — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **caldrea countertop spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 25Conversion 95Competition 24Returns 96Price range 95Avg price 91Brand share 0Review moat 59Quality gap 28
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Incredible****$14.84–$48.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.23**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,159.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$113K**
$113K/yr · 43K searches
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, caldrea countertop spray is a $113K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caldrea countertop spray market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$106K–$127K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#432**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **19%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Caldrea92% - Thymes6% - Capri Blue2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/caldrea-countertop-spray/trend)
## **Top caldrea countertop spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$45K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Basil Blue Sage 16 Fl Oz**Caldrea**$15.24**4.6★2,851 rev](https://www.amazon.com/dp/B001HX485M) [2**Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Pear Blossom Agave Scent 16 Oz**Caldrea**$15.23**4.6★2,851 rev](https://www.amazon.com/dp/B00SA8OIIE) [3**Caldrea Multi-surface Countertop Spray Cleaner Made with Vegetable Protein Extract Sea Salt Neroli Scent 16 oz**Caldrea**$20.87**4.6★1,181 rev](https://www.amazon.com/dp/B00KG929Z4) [4**Caldrea Countertop Cleanser-Sea Salt Neroli-16 Oz.**Caldrea**$21.42**4.6★228 rev](https://www.amazon.com/dp/B00GDCZ1M6) [5**Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Tangelo Palm Frond Scent 16 Oz**Caldrea**$16.05**4.7★963 rev](https://www.amazon.com/dp/B01AIX9Y8W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thymes Cyprus Sea Salt Countertop Spray (16.5 fl oz)**Thymes**$15.83**1,527 rev3y ago](https://www.amazon.com/dp/B0CXFW2JLV) [**Caldrea Multi-Surface Countertop Spray Cleaner Made with Vegetable Protein Extract Juniper Laurel Mint Scent 16 oz**Caldrea**$18.99**270 rev4y ago](https://www.amazon.com/dp/B09R6S8347) [**Caldrea Multi-surface Countertop Spray Cleaner Made with Vegetable Protein Extract Sea Salt Neroli Scent 16 oz 3 Pack**Caldrea**$48.75**256 rev5y ago](https://www.amazon.com/dp/B08WXS71S9) [**Caldrea Multi-surface Countertop Spray Cleaner Made with Vegetable Protein Extract Ginger Pomelo 16 oz 3 Pack**Caldrea**$42.88**87 rev5y ago](https://www.amazon.com/dp/B08WXSXY2H) [**Capri Blue Volcano Multi Surface Cleaner Spray - Multi Purpose Cleaner - Cleaning Spray Safe for Countertops Granite & More - Vegan & Cruelty Free Cleaning Supplies (16 fl oz)**Capri Blue**$14.84**1,545 rev6y ago](https://www.amazon.com/dp/B0848KV16X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caldrea Multi-surface Countertop Spray Cleaner Made with Vegetable Protein Extract Ginger Pomelo 16 oz 3 Pack**Caldrea**$42.88**4.8★**▲ 99%**](https://www.amazon.com/dp/B08WXSXY2H) [**Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Basil Blue Sage 16 Fl Oz**Caldrea**$15.24**4.6★**▲ 29%**](https://www.amazon.com/dp/B001HX485M) [**Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Rosewater Driftwood Scent 16 Oz**Caldrea**$25.77**4.7★**▲ 29%**](https://www.amazon.com/dp/B00BOV8QVY) [**Caldrea Multi-surface Countertop Spray Cleaner Made with Vegetable Protein Extract Sea Salt Neroli Scent 16 oz 3 Pack**Caldrea**$48.75**4.8★**▲ 27%**](https://www.amazon.com/dp/B08WXS71S9) [**Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Tangelo Palm Frond Scent 16 Oz**Caldrea**$16.05**4.7★**▲ 15%**](https://www.amazon.com/dp/B01AIX9Y8W)
**~~View all trending →~~**
## **What buyers say about caldrea countertop spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Beautiful Scent”*
**Ease Of Cleaning**9%
*“Great cleaner”*
**Quality-Overall**2%
*“is good quality”*
**Cleansing**2%
*“Cleans very well”*
**Gifting Purpose**1%
*“Also made great Xmas gifts”*
**Durability**1%
*“lasts a while”*
**Brightness/Shine/Glow**1%
*“and leaves them shiny”*
**Advertised Vs Actual Product**1%
*“Does the job”*
**Value For Money**1%
*“It seems inexpensive”*
**Leak-Proof**1%
*“the bottles do not leak”*
### **What buyers complain about **
**Value For Money**14%
*“Too expensive anymore”*
**Spray/Flow**14%
*“Bad spray bottle”*
**Smell**12%
*“And the scent is less than faint”*
**Functionality-Overall**7%
*“It gets stuck in the full position and doesnt spring back”*
**Durability**7%
*“The trigger broke”*
**Leak-Proof**5%
*“makes it leak”*
**Quality-Overall**3%
*“Not what I expected reading how good it was”*
**Adhesion/Stickiness**3%
*“Nozzle sticks so not the best”*
**Allergies**3%
*“was able to use both bottles Pretty irritated after spending $16 per bottle”*
**Residue**1%
*“Leaves Some Residue”*
### **Top return reasons **
**Smell**34%
**Leak-Proof**31%
**Spray/Flow**14%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Residue**1%
**Product Condition**1%
**Jamming/Clogging**1%
## **Common questions**
- **Is caldrea countertop spray profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 16 tracked products. 90-day search growth is -0.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the caldrea countertop spray niche?**
- 3 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in caldrea countertop spray?**
- Top complaints mined from reviews: Value For Money, Spray/Flow, Smell. The return rate is 0.9%.
- **When does demand for caldrea countertop spray peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the caldrea countertop spray niche?**
- Listings span $14.84–$48.75; the average listing price is $21.23 (sweet spot $15–$100). The average incumbent carries 1,160 reviews — the moat a new listing must climb.
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